#BOLOCON: Next Generation Social Media For Agencies
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NEXT GENERATION SOCIAL MEDIA FOR AGENCIES
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This session from #BOLOCON focuses on emerging trends that will effect most agencies in the near future. Specifically, the real-time marketing opportunity, image-based listening, and other late breaking topics. You’ll want to understand these emerging trends to keep your company relevant, protect your interests, and potentially leverage them to grow your business.
Transcript of #BOLOCON: Next Generation Social Media For Agencies
NEXT GENERATION SOCIAL MEDIA FOR AGENCIES
MY STORY
POP QUIZ
EMERGING TREND #1
Shilling and “selling out” are no longer seen as negative— they’re the norm.
#BOLOCON@firebelly
#BOLOCON@firebelly
Top Instagrammers and Viners make $$$ placing products in their photos & videos.
#BOLOCON@firebelly
Gen Y doesn’t sell out— they cash in. #NextGenSocial
#BOLOCON@firebelly
EMERGING TREND #2
Improved image recognition and logo detection.
#BOLOCON@firebelly
#BOLOCON@firebelly
Discover photos of a brand that a simple hashtag or text-based search would miss.
If you’re not using image recognition tools, you’re literally “missing the pictures.” #NextGenSocial
#BOLOCON@firebelly
EMERGING TREND #3
Battle for the back channel.
#BOLOCON@firebelly
#BOLOCON@firebelly
The back channel is big business, but a tricky place to reach consumers seeking “privacy.”
Snapchat Facebook Messenger
Instagram Direct
#BOLOCON@firebelly
EMERGING TREND #4
You gotta pay to play.
#BOLOCON@firebelly
#BOLOCON@firebelly
The free ride is coming to an end.
The new reality for brands on social media—you gotta pay to play. #NextGenSocial
#BOLOCON@firebelly
EMERGING TREND #5
The definition of engagement has shifted from “like & comments” to “clicks & sales.”
#BOLOCON@firebelly
#BOLOCON@firebelly
We want likes really means we want sales.
Brands say they want engagement, but they really want sales. #NextGenSocial
#BOLOCON@firebelly
EMERGING TREND #6
Simplified social sales experiences.
#BOLOCON@firebelly
Make purchases with a few taps.
#BOLOCON@firebelly
#BOLOCON@firebelly
Like2Buy by Curalate for Instagram
EMERGING TREND #7
Predictive marketing tools.
#BOLOCON@firebelly
Who doesn’t want a crystal ball?
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Analytical tools that simply share historical data are history. #NextGenSocial
#BOLOCON@firebelly
BE ON THE LOOK OUTwww.firebellymarketing.com
