The Brand Establishment

n t running a small agency today?

Have I mentioned

how happy I am

Humanizing brands through Social Media

Adored

Brands

Humanized Brands

Humanized

brands

have a

relationship

with their

consumer

Dialog n

otMono

log

The definition of a brand: According to Webster’s:

[a claim of distinction.]

Evidence of distinction.

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vs

Brand development is not a marketing initiative.:

bThe making of a

RAND:

We’ll leave the light on for youWe’ll leave the light on for you

INVENT.A diamond is forever. The ultimate driving machine.

Operationalize before youHumanize

Traditional Media Spend

Buzz E

ffect

Humanizing Effect

Interactive Social Spend

Traditional Media Spend

Buzz E

ffect

Humanizing Effect

Interactive Social Spend

Traditional Media Spend

Buzz E

ffect

Humanizing Effect

Interactive Social Spend

Optimum

thankyou