understanding the stages of the service

understanding the stakeholders involved

understanding the stakeholders involved

service ecology iteration1

service ecology iteration2

service ecology iteration3

service ecology iteration4

service ecology iteration5

BOLLY-SHOLLYECOLOGY

1.Film Star / Crew member : are contacted to come & give some movie bites to the audience

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7. Investors :�ODNOKD�HMUDRSHMF�HM�SGHR�RDQUHBD

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2. Press : will be involved in promoting the cause!

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Movie

Promo Set-Up Sell

WLFNHWV6FUHHQLQJ 3DFN�XS Donating

Approval of venue.

Cross checking copyright issues.

Calling contacting a star/crew of a film to come & deliver a talk during the day of screening

Browsing the collection of old films.

Checking FB for user polls.

Manager taking a final call

Getting designs.

Forming a promo strategy.

Putting posters in locality.

Sending bulk sms-es.

Arranging equip-ments.

Setting up the equipments at the venue.

Tickets are sold at the venue.

Tickets printed in old style.

People browsing bollywood products

A pre-screening talk by the guest artist.

During interval, a NGO film played to make audience aware about who this service is for.

Post screening star talk.

Equipments are packed back in the van.

Place cleared up.

The funds collected in the donation box, by selling goodies & by ticket fare is transferred to the NGO.

2 3 4 5 6 7 8

$&7,216

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2S@ƤDesignerInvestorPrintersVendorsGeneral public

2S@ƤVolunteer

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blue print rough

SEESPROMO

TELLSFRIENDS

ARRIVES& BUYS TICKET

SITS& WATCHES FILM

LISTENS TOSTAR TALK

SHOPS DEPARTS

SELLSPRODUCTSCOCLUDESEVENT

Distributescatalog atexit.

is very excited to watch a filmwith an old friend

POSTS ON SOCIAL MEDIAPUT POSTERS IN PUBLICSPACES

SELLS TICKETS &HELPS THEM FINDSEATS

SCREENS FILMFACILITATESGUEST &ADDRESSESAUDIENCE

Product vendors,Volunteers,Designers,Space planners.

Volunteer’sRecruitment,Printers,Designers.

Marketing plan,Facebook,Database of contacts for sms,Printers.

Printers,Volunteer Recruitment.

Catering service,Cab servicePrinters.

Bollywood Database,Cab service,Hotel tie-up.

friends/customer

actions

front stageservice

adsposter

poster

welcomeADMIT ONE

TICKETSADMIT ONE

SCREENBILL

Website, Ads, poster, facebook Facebook, phonecall Welcome signage, poster, ticket ScreenSharing of talks, micbills, product display, card swipes takeaway product catalog

line of interaction

line of visibility

supportsystem

evid

en

ce

customer journey rough

PAST EXPERIENCES

SERVICE JOURNEY

ADVERTISEMENT / PUBLIC RELATIONS SERVICE JOURNEY

SOCIAL MEDIA

WORD OF MOUTH

PAST EXPERIENCES

CUSTOMER RELATIONSHIP MANAGEMENT

SOCIAL MEDIA

WORD OF MOUTH

EXPECTATIONS EXPERIENCES SATISFACTION / DISSATISFACTION

Seeingpromo

Arrive &buy tickets

Shopbollywoodmerchandise

Watchmovie

Watch ashort filmabout the NGO(during interval)

Sit &watch film

Listen tostar talk(pre-screening)

Listen tostar talk(post-screening)

Donate &leave

Invite / tellfriends

1 2 3

4 5 6

7

10

8 9

service proposition is communicated by the

service provider using social media, putting up

posters in the community/society’s common

spaces.

Rewards for coming with an old friend.

Goodies for watching all movies consecutively

screened in the month.

Like / Post things on FB.

Suggestions of movies to be screened next

week via public poll etc.

Share FB link on friends walls about the movies

being screened on the weekend..

Post pics clicked with the crew / star they met.

Post about being associated with a service

which help the people associated with

bollywood.

They’ll tell friends/family about the star they

met & the stories shared by them.

They’ll invite their close old friends to re-watch

an old film together.

The feeling of helping an organisation that

supports bollywood.

Film date, venue, timing would be accessible to

people on the service’s FB page.

Friends, colleagues & family would talk about

the service showing old classic films on the big

screen all over again. And about taking them

back to re-live old memories by creating such a

nostalgia.

There is no such service which screens old

bollywood films & lets them indirectly help an

organisation which takes care of the old &

needy people associated with bollywood.

Take me back in time.

Make my weekend fun.

May not be satisfied by the infrastructure when

comapared to the current existing theatres/

multiplexes.

Would be satisfied by meeting a star of the

film that they love.

Would love to watch an old favourite film on the big screen all over again

with an old friend / family.

May like to collect bollywood merchandise as souvenirs.

Customer

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1

2 3

4

67

8

9

11

10

5

Sees promo.(in street, sms,or FB)

Invites friends(phone or FB)

Arrives(at the venue onthe venue, at theday of screening).

Buys Ticket(at the venue onthe venue, at theday of screening).

Browses/buysbollywoodgoodies.

Listens to pre-screening star talk

Film screening Interval(a short film aboutthe NGO whichbolly-shollysupports is played)

Film continues

Postscreeningstar talk

Makesdonation& leaves

1 2 3 4 5 6 7 8 9 10 11

Service Design forSocial Entrepreneurship :Bolly-ShollyBolly-Sholly

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