BoLife Final

BoLife Project

This concept was designed in order to represent a company that in addition to providing consulting services in a healthy and athletic life style, also stands as a laboratory, conducting research, development and methods always seeking to advance and improve the quality of lives of its customers.

The idea here was to unite a typography to refer to something molecular, adaptable and at the same time not distance himself from the scientific side of the company. In addition, the symbol has been working with organic and human forms, to remember that the company's main mission is to promote the quality of human life.

Finally, we made a study of colors that symbolizes the technology and innovation behind this service and try to distance yourselves from what we saw in the research stage, where we analyze the brand components of main competitors and market reference.

BOLIFE CONCEPT

BoLifefitness research studio

TYPOGRAPHY TYPOGRAPHY HELPER

C M Y K = 5 3 4 0 3 7 2 5R G B = 1 1 2 1 1 6 1 2 0H E X = # 7 0 7 4 7 8

C M Y K = 0 7 4 9 1 0R G B = 2 5 4 6 7 1 5H E X = # F E 4 3 0 F

ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789?!()

The typography used was the Spartan League Bold font, in order to balance the symbol features and provide an air of sobriety and the logo representing scientific credibility and security that a consulting and fitness research company needs.

ABCDEFGHIJKLMNO

PQRSTUVWXYZ

0123456789

?!@+_(){}

Roboto LightLEAGUE SPARTAN BOLD

COLORS

LOGO VERSIONS





BUSINESS CARD

BUSINESS CARD

MAIL SIGNATURE

John DoeExecutive Director

+00 000 000 000+00 000 000 000bolife.studio

John DoeExecutive Director

+00 000 000 000+00 000 000 [email protected]



BoLife Final

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Transcript of BoLife Final