// INTERACTIVE INSTALLATIONSBringing brands & customers together through unique experiences

C O N T E N T S

What is an Interactive Installation?De�nition

Goals of an Installation

What Makes an Installation?

3

4

5

Our Capabilities

Content

Hardware

Infrastructure

6

7

10

13

What We Can Build

ConclusionFood For Thought

About Bohemian

16

17

W H AT I S A N I N T E R A C T I V EI N S TA L L AT I O N ?Where the virtual world meets the real world to help create a dialogue between people and brands.

Interactive installations use displays, touch interfaces, and new

media to capture people’s attention in public places. Passersby

are asked to interact with content through touch, taking

photos, posting to social media networks, voting, or gaming.

Through these informative or entertaining actions, advertisers

wish to e�ectively communicate their brand messages and

leave lasting impressions on their customers.

a d i d a s : D e r r i c k Ro s e S p e e d Te s t

H I M Y M : B ro C o d e s

3

Goals of an I N S TA L L AT I O N : There are hundreds of distractions to

pull someone away from the installation.

You must create an installation

engaging enough to capture someone’s

attention and make them want to stop

and participate.

Engage »To create a memorable experience, it

helps to show the user something they

have never seen before. Make them

remember the brand and the

experience.

Impress »

The average user has 130 facebook

friends. Having participants share their

experience at an installation

exponentially increases the reach of a

campaign.

Share »Whether you are directly selling a

specific product or just selling the

brand, it is important to remember the

end goal - Sell more goods.

Sell »

4

W H AT M A K E SA N I N S TA L L AT I O N ?

5

What makes an installation? » Where the virtual world meets the real world and visitors engage in site-speci�c experiences designed to create a dialogue between them and an existing brand.

Content

Hardware

Infrastructure

SocialIntegration

UI / UXBehavior

MobileIntegration

Motion Tracking

PhysicalInteraction

Displays

Monitoring Analytics Reporting

You can combine the building blocks together to design a

installation. Before you start, spend some time getting to know

all of our building blocks you can use. In the next section, we'll

show examples of how to piece our building blocks together to

create a great installation.

O U RC A PA B I L I T I E SA great installation is a combination of diverse physical and virtual building blocks.

6

SocialIntegration

7

A user's social network can expand the reach of your installation far beyond who sees it in person. Sharing the experience on a social network further builds buzz about the experience and the brands involved.

Twitter • Follow• Direct Message• @Mention• Tweet (text or photo)

Facebook • Wall Post (text or photo)

SMS• Send Text• Receive Text

BBM• Send Message• Receive Message

Example:

Share this photo with your friends on Facebook!

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

8

UI / UXBehavior

All elements of the installation are important, but all the user will see is the content. What is shown on the screen can make or break an installation. Think about what the brand is trying to accomplish and design the installation to accomplish this goal.

Example:

Oakley wants customers to see what their new sunglasses look like on users, so they use

augmented reality and a TV to show them.

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Games • Casual Games• Motion Controlled• Touch Controlled• Installation to Installation Network Play

Content Creation• Photos• Videos• Text

Content Display• Infographics• Motion Graphics• Real time social media content• Content galleries

9

MobileIntegration

Why end the installation with the screen? Integrating mobile devices allows users to continue their experience when they leave the installation.

Telephony• Voice menus• Recording audio• Touch tone controls

Smartphone Apps or Games• iPhone• Android• Blackberry• Windows Phone• Symbian

Example:

Enter your mobile number to view your photo on your mobile device.

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

10

Displays

People need to see your installation to interact with it. Be sure to choose a display that �ts your environment and budget.

Outdoor Projection• Eye-catching• 3D Mapping• Great for events

Indoor Projection• Rear projection on glass storefronts• 3D Mapping• Easy Setup

Flat Panels (LCD/Plasma)• Readily available• High Resolution• Low Maintenance

LED Display• High visibility• Rugged• Can be built nearly any shape

Example:

6 LCD televisions can be used to create a large display inside a vacant storefront.

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

PhysicalInteraction

11

An installation can do more than bring the digital world to reality.It can allow people to interact with physical objects to create content, discover new information, and be amazed.

Image Capture• Take Pictures• Share pictures on social networks• Add visual e�ects• Composite and crop images

Video Capture • Record video• Share video on social networks• Chroma-key (green-screen)

Misc. Hardware• Vending Machines• Motors• Lights• Sounds

Example:

Follow @bohemianllc to receive a free prize from this vending machine.

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

12

MotionTracking

Motion tracking elements are a great way to attract passersby to engage with your installation. With the right combination of motion tracking, ui/ux and gaming elements, you can create an installation that has signi�cant lasting impact on users and powerful engagement for brands.

Touch• Single Tap• Multi Touch• Swipe (le� & right)

Motion Tracking• Skeleton (kicking, swinging, jumping)• Hands (waving, pointing, pressing)• Head (mouth movement, gaze direction)

Example:

Use your hands to block the other players shot .

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

13

Monitoring

Every minute your installation is not functioning correctly, money is wasted and interactions are lost. Interactive installations are complicated machines and very few are problem-free. We will monitor your installation through the life of the campaign for problems. If we detect an issue, we can �x it remotely.

Real-Time Monitoring• Memory usage• Performance• Interaction

Remote Troubleshooting• System reboots• So�ware updates• Setup diagnostics

Example:

We can reboot your installation nightly to ensure high performance during the day and reduce the

likelihood of errors.

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

14

Analytics

Use our web-based analytics to �nd out how many users interacted with your installation as well as the number of tweets, FB posts, BBM's, and SMS messages sent.

Trackable Events• Share• Length of usage per user• # of users• Custom events available

Dashboard• See results in real-time• Access anytime through our web-based dashboard• Export data for further analysis

Example:

From 12:00 - 14:00 there were 200 tweets with the hashtag #awesomecampaign from the following

users: @happygirl23 ...

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

15

Reporting

Raw analytics data is processed into a consolidated report. Find out how e�ective the campaign was and if you hit your target metrics.

Charts & Graphs • Trends and averages• Interactive view of data• Export as PDF

Goals• Set goals for your installation• Measure improvement• Track progress

Example:

Throughout the duration of the campaign, 23,827 users interacted with your installation, 25% visited your

website, and 15% purchased an item.

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Here are a few ideas to take your clients’ campaigns to the next level: F O O D F O RT H O U G H T

16

Play Cricket across India! With one

display in a mall in Delhi and one display

in a mall in Bombay, play as the Mumbai

Indians and the Delhi Daredevils.

Play a Game »Follow @CocaCola on twitter and

receive a code to get a free beverage

from a Coke vending machine!

Vend Giveaways »Encourage participants not to

smokeby using augmented reality

to show them the e�ects smoking

would have on their organs.

Augment Reality »

Follow @CocaCola

Get Free Coke!

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

albert@bohemian.cc(210) 287-6477