Bogert Toys Build and Play with CREATIVITY! Business Plan.
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Transcript of Bogert Toys Build and Play with CREATIVITY! Business Plan.
MPs
Products Finances Advertising Payments Customer Service Target Market Growth Goals Potential Problems
Product
s Build-a-Toys Wooden that are simple to put together Build-a-Trains Build-a-Cars Build-a-Planes Build-a-Boats
Product
s {co
nt.
} Made of Wood Comes in Plastic Bag Simple instructions Pieces slide together
tightly No glue required
Finance
s
Start up Money Needed: About $300.00 Advertising: $75/month
Website: $3.50/month Price of creation per
model: $1 - 4 Creation of 2 of each
model: $66.00
Adve
rtis
ing
Google + YouTube Ads $0.05 per click
Website Banners Kids Model clubs Etc… $12 per 1,000 square
pixels banner Why: Where targeted
customers are
Cust
om
er
Paym
ents Google Checkout
1.5% + $0.24 per purchase Website Shopping Cart
Credit Card 2-5% of purchase
Sum
mary
of
Day
to D
ay
Cost
s $75 per month advertising $3.50 per month
website hosting $66 for materials to
make a few products
Targ
et
Mark
et Kids
As toys that are fun to
build and play with Adults Collector that can paint
and decorate the products
Gro
wth
Move to a workshop In Richmond $35,700 per year
Hire employees $20 - $50 per hour Sell to toy and hobby
stores
Com
peti
tion
Other Model Companies Mega Hobbies Hobbielink Wonderland Models Why we are better: Our models are more
simple to put together.
Models without finish People can paint them
themselves
Pote
nti
al
Proble
ms
&
Solu
tions
Not enough advertising
More advertising when
we get started. Competition has been
selling for longer Offer special prices to
get more customers Demand becomes too
large Get a warehouse
workshop + employees