Hello! My name is

from Wired

article

The history

2003

social capital = social influence?

What is…

authority/credibility/ability to make other people do things that are economically beneficial for others/brands

passive active

Influencer

Person

Person

Person

How …

Influencer marketing

Why …

Who …

SIGNALS

TIME FRAMES

MOMENTS / INSTANCES

POTENTIAL

Relevance

Reach Resonance

Features

Best practice

CADENCE

ONE THEME

MEET THE INFLUENCERS

POSITIVE ATTITUDE

ACTION OR AWARENESS?

AUTHORITY OR WORKING THE SYSTEM?

“Over time, I found my eyes drifting to tweets from folks with the lowest Klout scores. They talked about things nobody else was talking about. Sitcoms in Haiti. Quirky museum exhibits. Strange movie-theater lobby cards from the 1970s. The un-Kloutiest’s thoughts, jokes, and bubbles of honest emotion felt rawer, more

authentic, and blissfully oblivious to the herd. Like unloved TV shows, these people had low Nielsen ratings—no brand would ever bother to advertise on their

channels. And yet, these were the people I paid the most attention to. They were unique and genuine. That may not matter to marketers, and it may not win them

much Klout. But it makes them a lot more interesting.”