Boeing Company
-
Upload
hemanth-yadavalli -
Category
Marketing
-
view
1.078 -
download
1
description
Transcript of Boeing Company
Boeing Co.
AgendaCompany OverviewManagement Discussion and AnalysisSWOT AnalysisIndustry OverviewPorters Five Force ModelCompetitorsValuationRecommendation
Company OverviewBoeing is the world’s largest aerospace company and
leading manufacturer of commercial airplanes and defense, space and security systems
It supports airlines and U.S. & allied government customers in more than 90 countries
Headquartered out of Chicago Boeing employs more than 160,000 people across the United States and in 70 countries
Products include commercial and military aircraft, satellites, weapons, electronic and defense systems, launch systems, advanced information and communication
Boeing - DivisionsMarket Segment ( 2010) Revenue %
Commercial Aircrafts 50%
Defense, Space & Security(BDS)
Boeing Military Aircraft (BMA) 22.14%
Network and Space Systems (N&SS)
14.7%
Global Services and Support (G&SS)
12.83%
Boeing Capital Corporation (BCC) 0.99%
Commercial Aircraft-ProductsManufactures family of jetliners – Cargo and passenger Narrow body model-737Wide body model-767 and 777Under Development wide body models-747-8 and 787Offers aviation services support, aircraft modifications,
spares, training and technical advice
Boeing – Commercial AircraftsDelivered 462 airplanes in 2010Revenue grew by 11% for the year 2010Boeing 787 has 847 orders from 57 customers in 37
countriesMore efficient production lines
Year Commercial Airplane Deliveries
2006 398
2007 441
2008 375
2009 481
2010 462
BDS - Products Boeing Military Aircraft
Engaged in R&D production and modification of manned and unmanned military weapons
Mobility – AH-64 Apache, F/A-18 E/F Super Hornet Network and Space Systems Segment
Assists customers in transforming their operations through network integrations – International Space System, Satellite System
Global Services and Support Segment Operates, maintains, trains, upgrades and provides logistic support functions
for military platform and operations – KC-767 International Tank 82 % of revenues of BDS department have come from defense
Geographic Sales
Asia
min
us C
hina
China
Europ
e
Mid
dle
East
Oce
ania
Africa
Canad
a
Latin
Am
erica,
Car
ibbe
an
Uni
tes St
ates
11%5%
12%6% 3% 1% 1% 1%
59%
Key Financials2010 Net Income of $3.3 billion vs. $1.3 billion in 2009Market Capitalization: $58.6bnP/E: 17.53Current Share Price: $79.39Operating Margin: 7.31%Net Profit Margin: 5.14%Dividends Yield: 2.10 %
Recent Financials2010 Financial (US dollars in millions except per share data)
2010 2009 2008 2007 2006
Revenues 64,306 68,281 60,909 66,387 61,530
Net Earnings
3,307 1,312 2,672 4,074 2,215
EPS 4.46 1.87 3.65 5.26 2.84
Operating Margin
7.7% 3.1% 6.5% 8.8% 4.9%
Contractual Backlog
303,955 296,500 323,860 296,964 216,563
Total Backlog
320,826 315,558 351,960 327,137 250,211
Stock Movement
Source :http://finance.yahoo.com/q?s=BA&ql=0
SWOT AnalysisStrengths•Growth through acquisitions•Strong focus on research and development
•Realignment for growth and expansion to new markets
Weakness•Highly leveraged•Declining profits and margins•Sluggish performance of business divisions•Dependence on United States Department of Defense as they account for 82% of BDS revenue in 2010.
Opportunities•Boeing's global outlook for aircraft demand•Surge in the US defense spending
Threats•Increasing prices of titanium and aluminum•Increasing fuel prices•Intense competition•Heavy dependency on US government contracts•Government regulations•Environmental regulations
Management Discussion & Analysis Revenues in 2010 decreased by 6 % compared to 2009
Lower 777 deliveries as production rate changed from 7 to 5 per month No deliveries on 747 program because of transition from 747-400 to 747-8 BDS revenues decreased by $1,718 m due to lower revenues in Network and Space Systems Segment
Operating earnings in 2010 increased by $ 2,875 m compared to 2009 Commercial Airplanes earnings increased by $ 3,589 m primarily due to $ 2,693 m costs related to first
three 787 flight test aircraft included in R & D in 2009 Long term outlook for the industry remains positive due to fundamental drivers of air travel growth such as:
Economy growth Trade Liberalization of air traffic rights between countries
Management Discussion & AnalysisTo increased the manufacturing of existing
commercial airplanes
The company expects the R&D costs to go down in the future
R&D2010($ mn) 2009 ($ mn) 2008 ($ mn)
Commercial Airplanes 2975 5383 2838
72.19% 82.74% 74.96%
BMA 589 582 486
14.29% 8.95% 12.84%
Network & Space Systems
417 397 298
10.12% 6.10% 7.87%
Global Services & Support
130 122 149
3.15% 1.88% 3.94%
Total 4121 6506 3786
Industry Overview Industry – Aerospace and Defense
Revenues accrued by manufacturers from civil and military aerospace and defense procurements
Major products and services: Aircraft Aircraft engines and engine parts Other aircraft parts and auxiliary equipment
In 2014, the market value is expected to be $1,190.5 billion, an increase of 29.3% since 2009
Defense is the largest segment accounting for 71.8 % of the sector’s total value
$ 3.6 trillion market for 30,900 new airplanes over the next 20 years
Industry OverviewGlobal aerospace and defense industry
segmentation:
External Drivers: Federal Funding for Defense Demand from international airlines Industry systems and technology Demand from domestic airlines
Category % Share
Americas 59.1 %
Europe 22.0 %
Asia – Pacific 19.0 %
Total 100 %
Porters Five Force AnalysisSupplier Power (Moderate)
Suppliers are small. However, the high quality inputs provided by suppliers dilute the bargaining power of players
The quality and availability of these inputs is highly important to the quality of the end products in the aerospace and defense industry, increasing the power of the suppliers
Too many suppliersBuyer Power (Moderate)
Large size of competitors due to merger activity Players are limited as Airbus and Boeing have a virtual duopoly Buyers typically government organizations which flex their financial
muscles to dilute the bargaining power of players
Porters Five Force Analysis Threat of New Entrants (Low)
High capital outlay and expertise The arms industry has become highly concentrated, nationally and internationally
Threat of Substitutes (Low) No real threat of substitutes in defense and aircrafts, however air freight section
might be affected with increase in concerns of carbon emissions as companies are seeking eco-friendly reputation
Degree of Rivalry (Strong) Due to duopoly, Airbus and Boeing are the sole rivals and they are quite evenly
matched Competition is intense in terms of winning defense contracts and companies use
innovation and new technology to differentiate their service
Historic GrowthYear $ Billion % Growth2005 658.8
2006 737.7 12 %
2007 830.9 12.6 %
2008 917.3 10.4 %
2009 920.6 0.4 %
CAGR – 2005 - 2009 8.7 %
CAGR – 2009 – 2014 5.3 %
Key PlayersCompanies Market Share
Boeing 7.4 %EADS 6.5 %
Lockheed Martin Corporation 4.9 %BAE Systems Plc 3.8 %
Other 77.4 %
Competitor Analysis (Fiscal year 12/31/2010)
Comparables Boeing Lockheed Martin BAE Systems Plc
Revenue (USD billions) 64 46.10 35.258
Net Income (USD millions)
3.38 2.93 1.758
Operating Margin (%) 7.06 % 8.50 % 7.4 %
Profit Margin (%) 5.27 % 6.34 % 7.0 %
Debt/Capital(%) 81.3 % 57.5 % 36 %
ROE (%) 135.15 % 68.40 % 20.3 %
ROA (%) 5.06 % 6.71 % 4.0 %
PE (%) 17.57 % 9.77 % 270.54 %