Body of Knowledge Introduction

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1 We are leading a bold new approach in preventative care. The Body of Knowledge makes it easy to adopt and sustain healthy life habits. Proven diet and exercise choices become habits through a progressive, highly actionable system without journaling or calorie counting.

Transcript of Body of Knowledge Introduction

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We are leading a bold new approach in preventative care. The Body of Knowledge makes it easy to adopt and sustain healthy life habits.

Proven diet and exercise choices become habits through a progressive, highly actionable system without journaling or calorie counting.

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THE PROBLEM 90% of people who go on a diet

gain the weight back within 2 years.

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*1 -Abstract Journal of American Medicine (JAMA)*2 -Report on Critical Health issues (CDC)

MOST PEOPLE SIMPLY RETURN TO THEIR OLD HABITS

60% of the US population struggles with weight loss issues*1

Over 50% of population at levels of risk for key health indicators: BMI, Hypertension, Cholesterol and Fitness/Activity levels.

*2

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BEHAVIOR MODIFICATION We are engaging with people through a series of achievable steps that gradually

increase their health and fitness by influencing their daily routines. We then introduce awareness of the causes and effects of their choices and activities.

We begin with the most rapid path to noticeable results: meal frequency We then go to work on adjusting diet choices and finally, add progressively

challenging levels of exercise, designed to build muscle mass.

HEALTHY HABITSKNOWLEDGE +

PRODUCTS FITNESS

Exercise / Muscle MassMeal Frequency Nutrition

PERMANENT HEALTHY

LIFESTYLE

1. 2. 3.

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MARKET FOCUS Anyone can benefit from the Body of Knowledge. We are primarily focused on the 60M average people who are overweight. We can make a significant difference by simply giving people the tools to

adopt healthy live habits…

32% Obese

28% Overweight 60 Million (average) people

40% Healthy

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OUR SCIENCERESULT

Reduce FAT STORAGE HORMONE

Reduce Insulin SpikesReduce Bad Cholesterol

Control Diabetes

WHENMeal Frequency5-6 Meals x Day2-3 Hours apart

HOWFist-sized Portions

2:1 and 1:1Carbs to Protein Ratio

Reduced Sodium

WHATFood Choices1. No Changes2. B-OK A+B Sub3. Personalized

RESULTFAT BURNINGMore Stability

StrengthEndurance

Energy

WHENTraining Frequency

2-4 days a week2-3 Days Rest

HOWB-OK Switch TrainingB-OK 123-ABC Plans

WHATWorkout Choices1. No Changes2. BOK Core/Link/Extr3.Personalized

DIE

TEX

ERC

ISE

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OUR SCIENCE

MEAL FREQUENCYControl Fat Storage Hormone

Even out insulin spikes, maintain steady blood sugar

levels.

THE FAT COCKTAIL

FAT BURNING METABOLISMSwitch Training

Exercise designed tobuild muscle mass.

Salt(Sodium)

Sugar(SimpleCarbs)

FatProduction

=+

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THE B-OK APP FIRST: Engaging meal frequency reminders simply deliver rapid, tangible results.

SECOND: incorporates exercise reminders in gradual path to fitness.

THIRD: Wisdom that reinforces healthy habits is more actionable and easier to retain than reading books or watching videos.

ONGOING: Continues to educate and prompt about what to eat, when to eat and and how to exercise and how often so people stay on track, and succeed longterm.

ChooseYour Coach

Who would you most like to help you to meet your goals?

SteveChrisMargo

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Breakfast

KTake half the food portion

you would normally eat

for breakfast...

Save it in a baggie for

a late morning snack...

Alert by device at breakfast

time message spoken and

delivered by the selected

guide

Link to online content >>

more...

frequencyKnowledge bite #1 of

10 About meal

frequency,

combined with

a simple clear

graphic to

show how this

works

+/-

TIP: Pack a spare baggie for lunch

Contextual soundbites pop-up to give meaning to the actions people follow

THE B-OK APP

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COACHING PLATFORM ACCELERTATED PROGRESS AND SUBSCRIPTION SERVICES

Coaching is offered as part of an optional paid subscription. The system is designed to keep people on track through a process of checklists and actions designed to keep people on track.

The model is similar to Uber drivers, in that does not require experienced taxi drivers, so much as enthusiastic, trustworthy people with interest and motivation.

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NUTRITION SUBSCRIPTIONSWe include at least two tiers of food options as part of our diet, nutrition subscriptions.

1. High quality, selections of full meals delivered2. Curated boxed snack products that are head-

and shoulders above leaders in the weight-loss food business.

SNACK/ MEAL SNACK/ MEAL

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APP AS A HUB FOR SUBSCRIPTIONS

COACHING PLATFORM BRINGS CUSTOMERS,

CROSS-SELL FOOD AND EXERCISE OPTIONS

NUTRITIONCURATED SNACKS, COMPLETE DELIVERED

MEALS SUPPLIMENTS ETC. BRING CUSTOMERS, CROSS-SELLS COACHING AND

EXERCISE OPTIONS

GYMS HEALTH CLUBS BRING CUSTOMERS, CROSS-SELL COACHING AND FOODS.

We deliver multiple points of value. Each of our channel partnerships is an inbound source of high-conversion customers. Each channel also reinforces sustained

subscriptions to our services and products. The simple prompts and reminders from the app keep people on track and function as an ongoing point of contact.

PARTNER INTEGRATIONSHEALTH AND WELLNESS PROGRAM PARTNERS (we have identified several that drive traffic)

METRICS & MONITORINGTRACKING OUTCOMES

REINFORCEMENT & REWARD

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CUSTOMER ACQUISITION 1. Customer acquisition through product and service partnerships. We

have worked these referrals into the business model, where partners have an interest in directing customers to us in what we believe will be a relatively frictionless marketing environment.

2. Groups and Friends & Family plans with shared coaching

3. Sharing and social media mechanisms at key milestones announcing successes.

4. Health and Wellness programs as consultative and subscription services (sales and outbound).

5. Direct marketing model through SEO/ SEM promotion, targeted advertising and PR.

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REVENUES REVENUE STREAMS1. DELIVERED FULL MEALS $150 - 250 PM local meal services2. CURATED PACKAGED GOODS specific meals, snack foods and

beverages delivered on a regular basis as a subscription. $30-50 PM3. COACHING SUBSCRIPTIONS $5 - 39 PM per seat4. Licensing of content and Application to Health and Wellness programs.

COSTS1. Customer acquisition and channel partner support.2. Revenue share with coaches3. Sales and management staff

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MARKETPLACE

Guide to Health and Fitness Apps -2015

Fooducate Site - - - Y

Y - - -

Y Y Y Y

- - Y -

Y - Y -

Y - Y Y

Cal Y Y -

Cal Y Y -

Cal Y - -

- Y - -

Y 1/2 Y -

- - Y Y

Sche

dule

App

Food

/ Sna

cks

Coa

chin

g

Educ

atio

n

Sche

dule

App

Food

/ Sna

cks

Coa

chin

g

Educ

atio

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WEIGHTLOSSWELLNESS PROGRAMS / Apps

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TEAMDr. Robert Moore Founder and Author of the Body Of Knowledge and the Fit Family Forever series. Health and fitness expert. Doctor and Surgeon and head of his own practice.

David Shantz CMO, has had a key role in the early stages of over 25 venture-backed start-ups, including several leading mobile apps. Creative Director at WildOutWest (incubator)

Steve Latham COO, Co-Founder and serial entrepreneur. Founder of Encore Metrics and CEO of Spur Interactive, Harvard MBA

Tech Lead CTO, lead tech has background in mobile technologies and mobile web

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ADVISORS / CONTRIBUTORSJenna Anding, Ph.D., R.D., L.D.Extension Associate Department Head - Department of Nutrition and Food Science, Texas A&M University

Phillip BeckettDirector - Patient Clinical Services, Clinical Application Development Services, Baylor College of Medicine

William BaunManager - Wellness Programs, M.D. Anderson Cancer Center

Richard BudayPresident, Archimage, Inc.

Beth CarlsMind Oh

David ChisholmCEO, Chisholm Capital Management LLC

John P. Foreyt, Ph.D.Professor - Department of Psychiatry and Behavioral Sciences / Department of Medicine, Baylor College of Medicine

Drew KahnCEO, Houston Northwest Medical Center

Rohit Kashyap, M.D.Partner, IKP Family Medicine

S. Keith Klein IV CCN, CNCEO, Institute of Eating Management

Kenneth Goodrick. Ph.D.Associate Professor - Family & Community Medicine Department, Baylor College of MedicineÂ

Steve GreenbergAttorney at Law - Corporate Legal counsel

Jonathan LackExecutive Director, Houston Wellness Association

Suzanne Kneuper, MSSenior Research Assistant - Family and Community Medicine, Baylor College of Medicine

Catherine Kruppa, MS, RD, LDNutritionist, Advice For Eating

Mark LeBlancPresident, The Wellfit Group

Walter LeLuxPrinciple, Health Task

Carmen Mikhail Ph.D.Director - Eating Disorders Clinic, Texas Childrens Hospital Assistant Professor, Baylor College of Medicine

Mark Natoskie, M.D., M.B.A.Vice President and Chief Medical Officer, Humana Houston Operations

Mark PeacherProtechnics Division, Core Laboratories

Ross ShegogAssistant Professor, Center for Health Promotion & Prevention Research,UT-School of Public Health

Emmannuelle SchulerOffice of Intellectual Property Management, University of Houston

Neal SpruceCEO, Apex Fitness

Richard R. Suminski, Ph.D., M.P.H.Associate Professor of Physiology, Kansas City University of Medicine and Biosciences

Wendell Taylor, Ph.D.Associate Professor, Behavioral Sciences and Health Promotion School of Public Health Center for Health Promotion and Prevention Research,University of Texas Health Science Center at Houston

William W. Wong, Ph.D., F.A.C.N.Professor - Department of Pediatrics, Baylor College of MedicineDirector - Gas-Isotope-Ratio Mass Spectrometry Laboratory,USDA/ARS Children's Nutrition Research Center

Abraham Winkelstein, M.D.Partner, Digestive Specialists, PA

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MILESTONES2006 First Edition of Body of Knowledge Book

Published by BridgeWay Books

2007 Haliburton Health and Wellness Program

2008 Fit Family Forever series multimedia / TV production

2016 B-OK Application Launch

2009 BOK system Incorporation / Metrics Lab Partnership

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USE OF FUNDS $500 k Seed round

$ 150k App completion optimization and testing: IOS / Android$ 75k Infrastructure - using existing offices in Dallas$ 150k Marketing and Promotional$ 125k Operations

NEEDS Introductions to Nutritional Products and Food services

App DistributionApp Promotion

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For the majority of people - patterns of behavior are entrenched and difficult to break out of.

We have developed the tools and structure to guide people step-by-step through gradual adoption of healthy life habits.

Starting with simple changes, then through contextually relevant soundbites giving the rationale for change and

rewards for actions. We help people to make adjustments that make it easier to get to each new level of health and fitness.