Advertising Impact Adolescent Girls Self Image Vanessa Piper.
Body image girls today
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Transcript of Body image girls today
- 1. Body Image for Girls
Melanie MacDonald
2. Body Image and the Media
51% of 9 and 10 year old girls feel better about themselves if they
are on a diet
80% of women say that the images of women on television and in
movies, fashion magazines, and advertising makes them feel
insecure
3. 4. How often do you see this?
What message does this give to young girls today?
(Glee cast)
5. Dove Campaign: Model of success
http://youtu.be/Ei6JvK0W60I
6. Model of Success
Dove campaign for real beauty workshops
BODYTHINK
7. The average American woman is 5'4" tall and weighs 140 pounds,
while the average American model is 5'11" tall and weighs 117
pounds. Most fashion models are thinner than 98% of American
women
8. Why Does This Matter?
It affects so many young girls
Media influence is evident and negative
9. Girls Across NJ
Organize field trips to Rutgers University to participate in an
interactive confidence boosting program
Elementary schools and middle schools across NJ within a 1hr
distance from Rutgers University
Ages approximately from 7-14 (grades 2-8)
10. Program
Play readings
Interactive Workshop
Body Outlaws: The Monologues
Preformed by college students for credit
Questions
Small groups
College leader per each small group
11. How Does This Work?
College Credit given as elective or independent study from Women
and Gender Studies Department
Graduate Student employed to oversee and grade college
students
12. Budget
Marketing: no cost- email, poster, and college description in
scheduling booklets
Graduate Assistant: $25,161
Class costs: $400
13. Make change
Start this class at Rutgers University
14. Works Cited
Youtube Dove campaign video: http://youtu.be/Ei6JvK0W60I
BODYTHINK Dove Campaign:
http://www.campaignforrealbeauty.com.au/dove-self-esteem-fund/body-think.asp
Kristen Harrison and Veronica Heffner. Media Exposure, Current, and
Future Body Ideals, and Disordered Eating Among Preadolescent
Girls: A Longitudinal Panel Study. Journal of Youth and Adolescence
35.2 (2006): 146. Criminal Justice Periodicals, ProQuest. Web. 21
Mar. 2011.
(http://uhr.rutgers.edu/comp/AAUPFacultyMinimumSalSched.htm