1. Body Image and Beauty Standards Arts and Entertainment Coverage

2. How would you change this photograph to attract your audience? SCENARIO: You are the arts director of a popular entertainment magazine. You need a cover photo that will attract readers to your magazine over others. 3. Changes: Before and After Photoshop

Bigger Bust

Tanner/ More Glowing Skin

Smoothed-out stomach

Underarm lines removed

Flab of skin on opposite shoulder removed

Removed Sock

More relaxed hands

Watchthis videoto see the types of editing Photoshop is capable of. 4. Imperfections in Entertainment Media

The media avoids natural beauty because focusing on this would not allow them to make as much money. In order to collect a profit, entertainment media finds ways to make people insecure.

Age

Weight

Height

Skin Color/ Type

Style/ Fashion

Natural body features: teeth, nose, eyes, mouth, chin, hair, etc.

5. Body Image and Advertising

The media uses this ideal beauty image to increase sales. Using thisunrealisticimage, entertainment media creates a standard for viewers who will go out and try to buy the products that will give them the image they see in the advertisement.

A good example of this can be seen in the medias creation of makeover shows such as ABCS Extreme Makeover. 6. Effects of AdvertisingLinkto the study 7. Shaping Body Image

Less Extreme Methods:

Make-up

Tanning

Photoshop

Airbrushing

Extreme, Permanent Methods:

Plastic Surgery

Botox

Liposuction/ Fat Injections

ReadhereaboutThe Hillsstar Heidi Montags experience with plastic surgery. 8. Controversy: Retouching

On the cover of GQ in 2003:

Kate Winslet:

"The retouching is excessive. I do not look like that and more importantly I don't desire to look like that.

"I actually have a Polaroid that the photographer gave me on the day of the shoot I can tell you they've reduced the size of my legs by about a third. For my money it looks pretty good the way it was taken."

Magazine Editor, Dylan Jones:

"These pictures are not a million miles away from what she really looks like.

"Kate is currently thinner than I have ever seen her, petite and sexy."