BOCC County Presentation Template · 2020-03-04 · 2015. 2016. 2017. Data Sources: • Mecklenburg...

2017 Community SurveyPresented to Board of County Commissioners

by Strategic Planning & Evaluation

November 8, 2017

1

Overview

Purpose Methodology2017 Survey ResultsNational BenchmarkingCommunication and Digital TrendsNew QuestionsDepartment HighlightsRecommendations

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Purpose

1. County programs and services

2. Additional topical questions that may vary year-to-year2017 is the 15th year of the Community Survey

3

Perceptions Awareness Attitudes

Survey 2017Methodology

Survey administered by mail, web and phone.A random sample of 1,125 households 95% level of confidence with a precision of at

least +/-2.9%

Winter 2017

Planning

Spring 2017

Design

Summer 2017

Data Collection

4

2017 Survey Results

Summary of Major Findings around Perception

5

Community Vision: Trends

OMB Analysis: Answers compiled over time for questions asked consistently in the survey. Years available vary based on survey history.

A decline from the first year for “Mecklenburg County as a place to learn.” Others trends are stable.

72%

82%

77%

2007 2009 2011 2013 2015 2017

Target= 80%

65%60%

2007 2009 2011 2013 2015 2017

Target= 80%

67%

82%

78%

2007 2009 2011 2013 2015 2017

Target = 80%

70%

80%

2007 2009 2011 2013 2015 2017

Target= 80%

LIVE

WORK RECREATE

LEARN

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Perceptions: Government Trust / Transparency

66%

68%

78%

50%46%

53%

80%

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Target = 80%

I trust the information I receive from Mecklenburg County.

I consider Mecklenburg County to be open andtransparent.

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Data Sources:• Mecklenburg County Community Survey

National Benchmarking

Comparison of 2017 ECS Results to National Direct Finder data

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Benchmarking

ETC* 2017 National Direct Finder Database

*ETC Institute is Mecklenburg County’s vendor for the annual Community Survey

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Data Sources:• ETC 2017 National Direct Finder Database

United States

4044 respondents

Data Source: ETC National Survey

U.S. cities with population 250,000+

516 respondents

Data Source: ETC National Survey

Mecklenburg County

1125 respondents

Data Source: Mecklenburg County Community Survey

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0 1 2 3 4

Mecklenburg CountyMecklenburg County

provides quality services to residents

ETC Overall quality of local government services

Data Sources:• Mecklenburg County Community Survey• ETC 2017 National Direct Finder Database 10

United States

49%

Mecklenburg County

80%U.S. cities with Pop. 250,000+

45%

Questions

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0 1 2 3 4

Mecklenburg CountyMecklenburg County as a

place to work

ETC As a place to work


United States

54%

Mecklenburg County


44%

Questions

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0 1 2 3 4

Mecklenburg County Mecklenburg County as a

place to live

ETC As a place to live


United States

70%

Mecklenburg County


54%

Questions

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0 1 2 3 4

Mecklenburg County There is value in the services I receive for the fees I pay /

local tax dollars overall

ETCOverall value you receive for

your local tax dollars and fees


United States

38%

Mecklenburg County

76%

U.S. cities with Pop. 250,000+

31%

Questions

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0 1 2 3 4

Mecklenburg County Overall quality of life in Mecklenburg County

ETCOverall quality of life in your

community


United States

73%

Mecklenburg County

73%

U.S. cities with Pop. 250,000+

71%

Questions

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0 1 2 3 4

Mecklenburg CountyI am satisfied with the

amount of opportunities for citizen participation in

County policy development and decision making

ETCOpportunity to

engage/provide input into decisions made by the

community


United States

34%

Mecklenburg County


25%

Questions

Communication and Digital Trends

Perception and awareness

Changing communications environment

Digital access

16

Communication

FY17 response improved from FY16 response

OMB Analysis: Answers compiled over time for questions asked consistently in the survey. Years available vary based on survey history.

Full Question: Would you say Mecklenburg County does an “excellent,” “good,” “fair,” or “poor” job of communicating information about County issues, services, and performance to the public?

Percentages represent responses of “excellent” and “good”

46%

49%

44%

46% 47%52%

45%

46%

35%

40%

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Communicating information to the public

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Program Awareness: Increases


0%

10%

20%

30%

40%

50%

60%

70%

80%

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Developmental Delays

Family Planning

HIV / STD Testing

Domestic Violence

Immunizations

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The majority of programs and services mentioned in the survey increased in awareness.

Did you know the County has programs/services for…?

Percentages represent responses of “yes”

Program Awareness: Decreases / Stable


0%

10%

20%

30%

40%

50%

60%

70%

80%

2010 2011 2012 2013 2014 2015 2016 2017

Homeless ServicesTeen DatingViolence Prevention

Housing our Heroes

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Did you know the County has programs/services for…?

Percentages represent responses of “yes”

Communication: Email and Text

84%

59%

90%

71%

Email Option Text Option2016 2017


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How likely to communicate with County agencies via email or text?

Increased acceptance for using email and text

Used Social Media?

9%

10%

13%

16%

30%

31%

Instagram

Twitter

Linkedin

YouTube

Facebook

Nextdoor

52% of respondents indicate they have used at least one of the County’s social media resources - same level as FY16

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Please indicate whether you have used each of the following Mecklenburg County social media resources.

Percentages represent responses by category

Non-users, “don’t know” and non-responses were excluded

1%1%1%

3%7%

11%12%

13%15%

37%

Prefer Linkedin

Prefer Instagram

Prefer YouTube

Prefer Twitter

Prefer Radio

Prefer Nextdoor

Prefer Facebook

Prefer Newspaper

Prefer Other*

Prefer Television

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What is your PREFERRED Source for receiving Mecklenburg County news and announcements?

Preferred Source of County Information



*Other includes email, mail, text and website as the primary responses.

A strong preference for television over social media.

Younger respondents and Hispanic/Latino descent respondents prefer Facebook

Higher educated prefer Nextdoor

Home Internet Access

Source: 2017 Community Survey Data

91%

9%

91%

9%

Yes No2016 2017

23


Do you have Internet access at home?

Internet access is high and stable



Map shows the percent of broadband subscriptions by census tract for Mecklenburg and surrounding counties.

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Data Sources:• Brookings, Signs of digital distress (Sept 12, 2017)• https://www.brookings.edu/research/signs-of-

digital-distress-mapping-broadband-availability/

Home Internet Access

Internet access varies widely within the County and region

https://www.brookings.edu/research/signs-of-digital-distress-mapping-broadband-availability/

Charlotte Mecklenburg Library Use 7%

30%

63%

9%

34%

57%

12%

37%

51%

Digital (eBook,eAudio, eVideo,

eMagazines)

Both Physical (print book,CD, DVD, etc.)

2015 2016 2017


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When accessing Charlotte Mecklenburg Library materials, which format do you prefer?

Steady move to using digital resources



New Questions

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New Questions

Perception Question FY2017 Result

Calculation of Result

Please rate the following aspect of Mecklenburg County: As a community that is moving in the right direction

58% % rated excellent or good

Please rate the following aspect of Mecklenburg County: Overall quality of life

73% % rated excellent or good

Please indicate your level of agreement with the following statement about diversity of Mecklenburg County: There is an array of diverse cultural activities in the County

53% % in agreement

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Program/Service/Initiative Awareness Question FY2017 Result

Calculation of Result

Did you know the County offers training and foster home licensing for people interested in fostering or adopting?

45% % responded “yes”

Did you know that County departments have 3-Year Strategic Business Plans?


Have you seen the County’s Corporate 3-Year Strategic Business Plan?


New Question

782 respondents (69.5%) provided a response to this question.

Most respondents provided more than one response.

Thematic analysis to identify the most commonly identified issues.

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In your opinion, what’s the MOST IMPORTANT issue facing Mecklenburg County today?

Most Important Issue Facing Mecklenburg County

Percentages = “Yes” Responses

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In your opinion, what’s the MOST IMPORTANT issue facing Mecklenburg County today?

25.4%23.0% 22.0%

20.2%

8.3% 7.7% 7.5% 6.6% 6.5% 5.6%

*The overarching issues that emerged related to CMS included over-crowded schools, CMS’ redistricting plan; equity in schools; equity of quality education.

Recommendations

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Recommendations

Ensure ongoing efforts to promote awareness of County programs and services in areas where there is decline or stableness in results

Partner with PI to refine public engagement strategies based on community survey results

Work with departments to improve community engagement efforts based on results from the “How likely to communicate with County agencies via email or text?” question

Partner with County departments to enhance the community’s (and employees) awareness of and access to the 3-year strategic business plans. Make public more aware of the County’s Corporate 3-year strategic business plan.

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2017 Community SurveyPresented to Board of County Commissioners

by Strategic Planning & Evaluation

November 8, 2017

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BOCC County Presentation Template · 2020-03-04 · 2015. 2016. 2017. Data Sources: • Mecklenburg...

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Transcript of BOCC County Presentation Template · 2020-03-04 · 2015. 2016. 2017. Data Sources: • Mecklenburg...