[email protected] | | 616-842-4237 Sales Promotions & Special Events.
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Transcript of [email protected] | | 616-842-4237 Sales Promotions & Special Events.
[email protected] | www.WhizBangTraining.com | 616-842-4237
Sales Promotions & Special Events
[email protected] | www.WhizBangTraining.com | 616-842-4237
Getting Promotions RIGHTUnderstand Why, Who, When, Where, How
• Purpose• Timing• Size• Types• Maximizing your event
[email protected] | www.WhizBangTraining.com | 616-842-4237
Purpose
• Activate existing customers – get more transactions
• Build relationships• Get new customers• Strengthen your core strategies• Create opportunities for publicity• Generate cash• Reduce inventory
[email protected] | www.WhizBangTraining.com | 616-842-4237
TimingWHEN
• High season/Off Season• Weekday/Weekend• Day/Night
HOW OFTEN• Weekly, monthly, quarterly, annually
[email protected] | www.WhizBangTraining.com | 616-842-4237
Size• Small• Medium• Big• Blow Out!
[email protected] | www.WhizBangTraining.com | 616-842-4237
Plan out the timing, size, and purpose of your different promotions
String Your Necklace
[email protected] | www.WhizBangTraining.com | 616-842-4237
Type• Sales• Specials• Off site• Value added• Events
[email protected] | www.WhizBangTraining.com | 616-842-4237
SalesGenerate cash, reduce inventory, get market share
• Sidewalk sale• Clearance sale• Overstock sale• Post–holiday sale• Holiday sale
[email protected] | www.WhizBangTraining.com | 616-842-4237
SpecialsDrive traffic to your store
• Item specials• Trade show specials• BOGO sales• Item overstocks•12 Days of Christmas
[email protected] | www.WhizBangTraining.com | 616-842-4237
Off-SiteGet new customers (build list), generate cash
• Consumer shows• Fairs/Festivals• Community Events• Your own off-site event• Post show strategy
[email protected] | www.WhizBangTraining.com | 616-842-4237
Value-AddedMore transactions, relationship builders,
reinforce strategies
• GWP events• Mini-Makeovers • Photo Ops• Single rose with a dozen• Cause Marketing
[email protected] | www.WhizBangTraining.com | 616-842-4237
EventsMore transactions, relationship builders,
reinforce strategies
• Classes and seminars• Clubs• Clinics and Fittings• Readings• Trunk/fashion show
[email protected] | www.WhizBangTraining.com | 616-842-4237
EventsMore transactions, relationship builders,
reinforce strategies
• Small events – dog walks, sit-n-knit
• Parties• Big Blow Out events• Wild and Crazy
[email protected] | www.WhizBangTraining.com | 616-842-4237
Maximizing Your Promotions• Marketing – use all available tools
• Partnerships• Publicity• Anniversary your events• Document – before, during, after
[email protected] | www.WhizBangTraining.com | 616-842-4237
HomeworkStep 1: Make a list of the promotions you are planning for the next year. Do you have a variety of types, sizes, purposes? Add your promotions to your marketing matrix. How will each of these promotions support your strategies?
Step 2: Add your promotions to your marketing calendar. (String your necklace!)
Step 3: Start working on the planners for your promotions, sales, and special events.