BOBBLE APP BUSINESS CHALLENGEEvent Details:The BobbleApp Business Challenge, in association with Touch Talent, is a5 Day event which will be conducted online. Every stage will give you an opportunity to win cash prizes and goodies. Exciting stages ensures a lot of fun for you and your friends!!

Details of Rounds:The BobbleApp Business Challenge is a platform to explore and showcase your networking skills and win cash prizes and goodies along the way!A chance to check your social media marketing skills!So what are you waiting for? Join the journey and conquer the milestones below:

PHASE 1: The Initiation(27th Feb 2015 to 3rd Mar 2015) Register your team : Team of 3 to 5 members should register using EOI link (The More The Merrier). Team members should belong to same college. At least one android user required per team. Download bobble app, create your bobble (every member separately) and share it on our Facebook page, the link for which is provided below:https://www.facebook.com/TheMarketingClubofIMIDelhi?ref=hlCatch: Early bird catches the wormThe earlier you register, the earlier you start for further rounds!

PHASE 2: The Brand Pandit(2nd March 2015 to 3rd March 2015)

TASK: Write a review of BobbleApp on Google play store.Building an app that people love is hard work, and these efforts of the developers should be acknowledgedThe aim of each team is to submit are view which will be judged on the basis of content and innovativeness of new ideas which the teams are supposed to give for the app. Try to get maximum number of thumbs up for your review.Important considerations while writing review for Bobble App: Use keywords like selfie, comics, caricature, cartoons, fun etc. judiciously Genuine comparison with competitions like Bitstrips, Bitmoji, MomentCam and others. Talk about complementary services like integration with WhatsApp, Line etc. Avoid SMS lingo. Write complete English statements.BEST reviews will be awarded.Prize Money: 1st prize: Rs. 4000/- 2nd prize: Rs. 2500/- 3rd prize: Rs. 2000/-4th prize: Bobble App exclusive T-Shirts+ Goodies5th prize: Bobble App exclusive T-Shirts+ Goodies6th prize: Bobble App exclusive T-Shirts + GoodiesThis is a Non-Elimination round

PHASE 3: Content Marketers Challenge(3rd March 2015)

TASK: Each team has to write a BLOG for BobbleApp on wordpress and send us the links of the same.

You can make up a comic story using Bobble, give wings to your imagination, share your experience with your friends through a Blog.Write the blog on WordPress.com and send the links for the same on marketingclub.j@imi.edu

The blog having quality content and getting the maximum likes and visibility shall win.Prize Money: 1st prize: Rs. 5000/- 2nd prize: Rs. 3000/- 3rd prize: Rs. 2000/-4th prize: Bobble App exclusive T-Shirts+ Goodies5th prize: Bobble App exclusive T-Shirts+ Goodies6th prize: Bobble App exclusive T-Shirts + GoodiesThis is a Non-Elimination round.

Phase 4:Network It Write(4th March 2015)TASK: The team has to promote the app and get minimum 50 downloads of the app (per team). The downloads should be done through the link provided to teams at the end of phase 1. Number of downloads through the given link will be tracked by us throughout the event. The top three teams with maximum number of downloads will be declared as the winner of this phase. Note: The link will be provided during Phase 1, using which participants should start promotions at the earliest. This is an Elimination round. The team getting registrations less than 50 will be eliminated. 50 is the minimum requirement. There is no maximum limit. Team getting maximum registrations shall win!Prize Money: 1st prize: Rs. 7000/- 2nd prize:Rs. 3500/-3rd prize: Rs. 2500/-4th prize: Bobble App exclusive T-Shirts + Goodies5th prize: Bobble App exclusive T-Shirts + Goodies6th prize: Bobble App exclusive T-Shirts + Goodies

Phase 5: The Social Syndrome(5th March 2015 to 7th March 2015)Social media marketing has become bloodline for todays marketeers. And hence, we give you a chance to explore your social media skills. But wait, take it as fun activity, and enjoy the ridebecause dont we love facebook-ing and tweeting?? ;)

The selected teams will have to fight for the final stretch using social media; they will have to creatively promote the Bobble App on various platforms. Flaunt your ideas, create Bobble of your friends, and get your friends experience BobbleApp. Use your creativity, create a buzz on the social media like Facebook, Twitter, LinkedIn, YouTube, Etc.

Minimum downloads required: 100 per team

Prize Money: 1st prize: Rs. 10,000/- 2nd prize: Rs. 7000/- 3rd prize: Rs. 4000/-4th prize: Bobble App exclusive T-Shirts + Goodies5th prize: Bobble App exclusive T-Shirts + Goodies6th prize: Bobble App exclusive T-Shirts + GoodiesIMPORTANT

The top performers of the event will be given a chance: To participate in a national level competition held by Touchtalent that is the Entrepreneurship Challenge!! Further, they have a chance to be recruited by TouchTalent. Interact with Big Heads, in person. Meet the founders of biggest start-ups!

RULES AND REGULATIONSRegistration starts: 27th February 2015Registration ends: 3rd March 2015 Team size 3 to 5 members No participant can be part of more than one team. There is no restriction on the numbers of team from the same college / university, etc. Each team should have at least one android user. Registration will be done through the android software only. After registration, each team member is supposed to create their own bobble and share the same on our facebook page and like the page. LINK - http://goo.gl/TW8If1 Last date for uploading the bobble:3rd March 2015 Phase 4 and Phase 5 are elimination rounds. Phase 1, 2, 3 are not. Prize money to the winners will be directly transferred to their accounts. In case of any dispute, decision taken by The Marketing Club, IMI New Delhi will be final and binding.For any queries feel free to contact the undersigned:1. Anubhi Sharma (9411625332)2. Surabhi Mukhi (09953001601)

ALL THE BEST