Bob BonifaceDirector of Design, Advanced Design, General Motors Corporation

Had Dutch invited me last year…

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The challenge:

Find the intermediate step –

A highly fuel efficient carthat people would love to own

even if gas was free

Technology: E-FLEX

What is E-FLEX?

E-FLEX…

…the first 40 miles are emission free…

…as engine technology improves, new sources of power can be added without architectural

upheaval

…trips over 40 miles will see a real 60+ mpg…

Lets try it out in the real world…

Over 75% of all daily commutes are less than 40 miles.

Bob traveled 32.6 miles

With GM’s plug-in technology delivering 40 miles of zero emissions driving…

…the average “Bob” would have saved ~500 gallons in 2006…

…and reduced his C02 emissions by 2/3, or 4.4 metric tons!

…giving him another grand to spend on restoring his Alfa…

…intellectual side – check. Emotional side…

“…GM has become a Design driven

company again…”

– Bob Lutz

Starting with Maximum Bob’s mandate…

Design Development

…you can love your car and feel good about it.

“We want to be the Leader in Design (and) Fuel

Economy…”– Rick Wagoner

…but with GM’s twin commitments…

Environmentalism for the enthusiasts