JUNE 2019

BOARD OF DIRECTORS MEETING

IPW2019

PRESIDENT & CEO REPORT

BY THE NUMBERS – PARTNER INVESTMENTS

OCTOBER-APRIL

FY 18/19

MAYFY 18/19

YTD TOTAL FY 18/19

YTD TOTAL FY 17/18

REVENUE $215,588 $340 $215,928 $197,118

IN-KIND $424,419 $62,816 $487,235 $266,364

CO-OP

MARKETING$513,325 $76,700 $590,025 $877,814

FY 18/19 PRIVATE FUNDS $1,293,188 $1,341,296

PRELIMINARY REPORTING

TDT COLLECTIONS YEAR OVER YEAR

Sources: Osceola County Tax Collector

$2,500,000

$3,500,000

$4,500,000

$5,500,000

$6,500,000

$7,500,000

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT

2018/19 2017/18 2016/17 2015/16 2014/15

BY THE NUMBERS: MONTHLY TDT COLLECTIONS

Sources: Osceola County Tax Collector

April TDT Collections Increased ($5.9M vs. $5.4M) 9.65% YOY

Hotel/Motel42.9%

Timeshares4.3%

RV Parks/ Campgrounds0.7%

Vacation Homes 52.2%

BY THE NUMBERS: YTD TDT COLLECTIONS

Sources: EK Research Department

YTD TDT Collections increased ($37.3M vs. $35.6M) 4.81% YOY

Hotel/Motel46.2%

Timeshares3.6%

RV Parks/ Campgrounds

1.0%

Vacation Homes 49.3%

DESTINATION HEALTH INDICATORS

APRIL 2019 HOTEL/MOTELY/Y PERCENT

CHANGEVACATION

HOMEY/Y PERCENT

CHANGE

OCCUPANCY 68.4% -3.9% 76.1% 6.9%

ADR $97.02 -2.0% $338.44 30.6%

REVPAR $66.41 -5.8% $257.65 80.4%

Sources: Smith Travel Research, AirDNA

SPRING BREAK INDUSTRY INDICATORS

Sources: Smith Travel Research, AirDNA

HOTELOCCUPANCY %

CHANGEADR %

CHANGERevPAR % CHANGE

MARCH -2.96% -2.23% -4.67%

APRIL -3.93% -2.06% -5.80%

VACATION HOME

OCCUPANCY % CHANGE

ADR % CHANGE

RevPAR % CHANGE

MARCH 23.95% 15.64% 42.85%

APRIL 6.88% 30.64% 80.35%

Percent Change YOY

INDUSTRY PARTNERRELATIONS

BY THE NUMBERS: INDUSTRY PARTNERS

Out of Business

(as of May 31, 2019)

2 Partners

CATEGORY PARTNERS

Dining 191

Meeting Services 210

Places to Stay 223

Shopping 27

Sports Facilities 11

Things to Do 180

Transportation 64

Visitor Services 4

TOTAL 910

NEW PARTNERS

NEW PARTNERS

Big Time Event Rentals Meeting Services

Capone’s Coal Fired Pizza (Opening

Soon)Dining

Clarivita Meeting Services

Crow Practice Meeting Services

Del Frisco’s Double Eagle

SteakhouseDining

Ford’s Garage Dining

Production Resource Group (PRG) Meeting Service

Tin Roof Dining

Villa By The Castle Management Places to Stay

Wolfgang Puck Bar & Grill Dining

Yeoman’s Cask & Lion Dining

3RD ANNUAL EXPERIENCE

KISSIMMEE CARES GOLF CLASSIC

Falcon’s Fire Golf Club: May 8, 2019

• Participating sponsors: 27

• Players: 109

• Secured in sponsorship: $21,348

TOWN HALL & SAMPLE THE SPRINGS

COMMUNITY HOPE CENTER

Industry Partner Relations & Event Management

• Annual Meeting

• Experience Kissimmee Cares Golf Classic

• Explore Kissimmee

• Marketing Summit

• Partner Orientation & PartnerNet Training

• Partner Pop-Up

• Partner Spotlight

• Town Hall & Sample the Springs

• Valuable Industry Business Event (V.I.B.E.)

EVENTS & NETWORKING

INTERNATIONAL &DOMESTIC SALES

MEXICO SALES MISSION

Mexico City, Cancun: May 13-17, 2019

• Industry Partners:

o Clarion Suites Maingate

o Westgate Resorts

o Wild Florida Airboats & Gator

Park

• The team conducted sales

presentations during signature events

and product trainings.

DESTINATION BOOT CAMP

• Industry Partners:

o 11 attractions

o 8 hotels

• Industry Partners at the “Speed

Dating Product Show”:

o 7 attractions

o 7 hotels

• 19 Military ITT (Information Tour &

Travel) Managers

COMMUNITY RELATIONS

U.S. TRAVEL ASSOCIATION - TRAVEL MATTERS

NATIONAL TRAVEL AND TOURISM WEEK

Kissimmee, FL: May 5-11, 2019

• 10+ presentations to nearly 500 people throughout the month of May

o Celebration Thriving in Place

o Celebrators

o Community Groups

o Four Corners Area Council

o Hispanic Business Council

o Osceola High School Academy of Hospitality and Tourism

o Tourist Development Council

• Osceola County Proclamation as National Travel and Tourism Week

• Social Media Posts – Experience Kissimmee Tourism Matters video

• Experience Kissimmee Cares Golf Classic

• Experience Kissimmee Town Hall meeting

SOCIAL MEDIA

SOCIAL WEBSITE TRAFFIC

Users

49KSessions

59K

Bounce Rate

62.95%

Pages / Sessions

2.14

*Comparison to previous year

FACEBOOK

Total Likes

1.3MTotal Posts

89

Total

Impressions

26M

Total

Engagement

89

*Comparison to previous month

INSTAGRAM

Followers

47.9KTotal Posts

59

Total

Stories

191

Total

Engagement

24.4K

*Comparison to previous month

TWITTER

Followers

51.4KTotal Tweets

101

Total

Impressions

221K

Total

Engagement

2.1K

*Comparison to previous month

THEME PARK CHALLENGE

• Megan duBois, theme park freelance writer

o Two-day Instagram takeover

• Results

o 3,000+ reach Instagram Stories

o Pending additional coverage

COMMUNICATIONS

PR EFFORTS

• Media FAMs

o Brazil:

• Kevin Vechiatto, Brazilian child celebrity

o Domestic:

• Megan duBois, theme park freelance writer

• Life with Benjamin, dad influencer

• Shasha Mason, Busy Being Shasha

o UK:

• Lottie Gross, freelance writer

• Media Mentions in May: 35

o Argentina: 7

o Brazil: 5

o Canada: 4

o Mexico: 12

o UK: 1

o U.S.: 6

TOP ARTICLES

Viva as Ferias Sob o Sol da Florida

• Outlet: Viaje Mais Magazine

• Market: Brazil

• Circulation: 38,500

• Editorial: 3 pages

5 Family-Friendly Eco Destinations in

Kissimmee, Florida

• Outlet: Wandering Educators

• Market: U.S.

• Online Reach: 46,000

Fun and Games in Kissimmee

• Outlet: TravelWeek

• Market: Canada

• Circulation: 33,000

• Online Reach: 40,000

MEDIAMISSION

Mexico City, Mexico: May 13-15, 2019

• Hosted signature event

• 25 journalists attended

• Partners:

o Aeromexico Airlines

o Clarion Suites Maingate

o Universal Orlando Resort

o Walt Disney World® Resort

o Westgate Towers Resort

o Wild Florida Airboats & Gator Park

MEETINGSALES

MEETING SALES SUCCESS

MAY 2018

LEADS SENTREQUESTED

ROOMS

123 91,086

MAY 2019

LEADS SENTREQUESTED

ROOMSYOY LEADS SENT

150 160,156 22%

FISCAL YTD 2017/2018

LEADS BOOKEDCONTRACTED

ROOMS

317 160,989

FISCAL YTD 2018/2019

LEADS BOOKEDCONTRACTED

ROOMS

YOY LEADS

BOOKED

339 269,546 7%

MEETING SALES SUCCESS

CONTRACTED ROOMS

FISCAL YTD 2017/2018 FISCAL YTD 2018/2019

160,989 269,546

67% increase in Contracted

Rooms YOY!

Increased total room nights booked by 29% since April reporting.

FUTURE MEETINGS BOOKED

2024 2025 2026 2027 Total

BOOKED MEETINGS 3 7 3 1 14

CONTRACTED ROOM NIGHTS 5,094 21,541 11,721 3,246 41,602

Bookings Through Incentive Beyond September 30, 2024

SALES ACTIVITIES

October 2019

Florida NetSuite User Group

Embassy Suites by Hilton Orlando

Lake Buena Vista South

80 total room nights

February 2020

Southern States Spring Showcase

Gaylord Palms Resort and

Convention Center

575 total room nights

June 2020 & 2021

Annual Conference

Omni Orlando Resort at

ChampionsGate

1,300 total room nights

SALES ACTIVITIES

• Tallahassee, FL: May 14-15, 2019

• Capital Events Tradeshow & FSAE Luncheon

• Met with 13 meeting planners

• 2 RFPs; 1,400 total potential room nights through 2022

• Kansas City, MO: May 7-10, 2019

• 50 CD associates and association clients

• New York City, NY: May 23, 2019

• 7 CD Associates

• 16 Customers

• 79% of total bookings made in 2019 – short term

MPI

• Orlando, FL: May 19, 2019

• Sponsored off-site event at Disney Springs®

• Six partners participated

• 16 North Florida MPI board members attended

• 1 RFP; 940 total potential room nights through 2021

• Austin, TX: May 15, 2019

• Met with 25 new non-traditional planners

MPI North Florida BOD Annual Meeting

HELMSBRISCOE PINTEREST DESTINATION BOARD

• April/May 2019

• HB Out & About in Kissimmee

• 187 Kissimmee pins

• 742 followers

Reunion Resort & Celebration Golf Club: June 20-23, 2019

• McNeilly Communications

o George McNeilly, managing partner

o 30+ years in sports public relations/communications

• Golf Writers FAM

o 10 writers from East Coast

o Stayed at a vacation home in Reunion Resort

o Ecotourism outing at The Paddling Center at Shingle Creek

o Kissimmee Family Golf Classic press release

• Picked up by 100+ outlets

• Domestic and international distribution

• Online, television, print, and radio

KISSIMMEE FAMILY GOLF CLASSIC

Sports Development

• West Ham United partnership extended through 2022

• New assets include:

o Family Fun Day

o Instagram posts and YouTube video episodes

o Half-time activity

o Store signing

o VIP Experience

o Two sponsored matches

o One complimentary table up to ten people at the Player Awards Dinner

WEST HAM UNITED

WEST HAM UNITED

• April 9, 2019 – WHU held a store signing sponsored by Experience Kissimmee

• Over 150 fans attended the signing

• Declan Rice is currently visiting Kissimmee June 12-22, 2019

• Declan and his family will visit the theme parks and stay in a Jeeves property at Reunion Resort

• Provided content from Declan:

o Photo shoot at Reunion Resort

o Social media photos and video posts

o YouTube video

KAYAK BASS FISHING TENVITATIONAL

Kissimmee, FL: January 28 - February 3, 2020

• Top 10 kayak anglers in the world

o Staying at Encore Resort

• 200 more anglers expected to fish in the tournament

• Television coverage on World Fishing Network (WFN), Sportsman Channel, and Fox Sports Sun

• Also seen on Amazon Prime, Apple TV, and Hulu

KEY UPCOMING EVENTS

• July 8-11 Cvent Connect – Las Vegas, NV

• July 11-13 FSAE Annual Convention – Jacksonville, FL

• July 18 SGMP (Society of Government Meeting Planners) – Gainesville, FL

• July 23-26 Destinations International Annual Meeting – St. Louis, MO

• July 31 Pop of Summer Partner Appreciation Event – Kissimmee, FL

• August 9-13 SYTA (Student Youth Travel Association) – Birmingham, AL

• August 17-20 ESTO (Educational Seminar for Tourism Organizations) – Austin, TX

• September 3-5 La Cita – Kissimmee, FL

• September 13 Partner Luncheon, Embassy Suites – Kissimmee, FL

• September 22-23 Delta Vacations University – Minneapolis, MN

THANK YOU