Boam g timeline_presentation

15
Journey to Mastery Master’s in Internet Marketing October 2014-September 2015

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Mastery journey

Transcript of Boam g timeline_presentation

Page 1: Boam g timeline_presentation

Journey to MasteryMaster’s in Internet Marketing

October 2014-September 2015

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Course goal: Learn and understand the definition of mastery and the necessary tasks required to become a master in my field of interest.

Strategies:

• Read Mastery by Robert Greene to learn about the attributes and strategies that can be employed in my path to mastery in my field of choice.

• Become familiar with library resources, such as EBSCO, Lexis Nexis, Lynda.com.

• Have regular discussions with a mentor.

Greene, R. (2012). Mastery. New York, NY: Penguin Group

Mastery: Personal Development and LeadershipOctober 2014

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Course goal:

• Learn about the importance of search engine optimization, rich content, best practices and strategies that will impact the presence of a business in searches on the Internet.

Strategies:

• Watch the tutorial SEO Fundamentals by David Booth on Lynda.com. http://www.lynda.com/Google-Analytics-tutorials/SEO-Fundamentals/89810-2.html

• Read SEOmoz: The Beginner’s Guide

http://moz.com/beginners-guide-to-seo

• Talk with mentor about the SEO process that is implemented for his clients.

Internet Marketing FundamentalsNovember 2014

http://www.lynda.com/Google-Analytics-tutorials/SEO-Fundamentals/89810-2.html
http://moz.com/beginners-guide-to-seo
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Course goal:Learn strategies on how to develop an impactful and effective brand.

Strategies:• Use the book Designing Brand Identity as a resource.

Wheeler, A. (2009). Designing brand identity. Hoboken, NJ: John Wiley & Sons, Inc.• Although I have read the book, I will re-familiarize myself with The Brand Gap.

Neumeier, M. (2006). The brand gap. Berkeley, CA: New Riders• Watch the tutorial Building Brand Basics by Lorrie Thomas Ross on Lynda.com.

http://www.lynda.com/Business-Skills-tutorials/Building-Your-Brand/101957-2.html• Watch the Lynda.com video Content Marketing and the Art of Storytelling by CC Chapman

http://www.lynda.com/Business-Documentaries-tutorials/CC-Chapman-Content-Marketing-Art-Storytelling/156778-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:new%2Bmedia%2Bmarketing%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2

Business Storytelling and Brand DevelopmentDecember 2014

http://www.lynda.com/Business-Skills-tutorials/Building-Your-Brand/101957-2.html
http://www.lynda.com/Business-Documentaries-tutorials/CC-Chapman-Content-Marketing-Art-Storytelling/156778-2.html?srchtrk=index:1linktypeid:2q:new+media+marketingpage:1s:relevancesa:trueproducttypeid:2
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Course goal: To gain an understanding on consumer behaviors regarding the Internet and analysis of behaviors that will enable me assess the success or failure of a marketing plan.

Strategies:

• Use the book Unconscious Branding as resource.

Van Praet, D. (2012). Unconscious branding. New York, NY: Palgrave MacMillan

• Use Pre-Commerce: How Companies and Customers are Transforming Business Together as resource guide.

Pearson, B. (2011). Pre-commerce: How companies and customers are transforming business together. San Francisco: Jossey-Bass.

• Talk with mentor about the methods he employs for analysis on marketing plans.

Internet Consumer Behavior and DevelopmentJanuary 2015

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Course goal: Gain an understanding on the best practices and principles to implement when developing a user-friendly and search-friendly website.

Strategies:

• Use the blog SEOBook as a resource for information.

• Watch the video Web Semantics by Jen Kramer on Lynda.com.

http://www.lynda.com/Web-Content-Strategy-tutorials/Web-Semantics/143180-2.html

• Meet with mentor and review documents his team puts together on usability.

Web Design and UsabilityFebruary 2015

http://www.lynda.com/Web-Content-Strategy-tutorials/Web-Semantics/143180-2.html
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Course goal: Learn about the various new media formats and trends as well as how to assess which approaches will produce the best results to reach marketing goals.

Strategies:

• Read postings from Entrepreneur.com about online marketing trends.

http://www.entrepreneur.com/topic/online-marketing

• Talk with mentor about the latest trends in new media and his experience on what has been effective for some of his clients and why.

• Use the Lynda.com video Building an Integrated Online Marketing Plan by Matt Bailey as resource.

http://www.lynda.com/Business-Online-Marketing-tutorials/Building-Integrated-Online-Marketing-Plan/126059-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:new%2Bmedia%2Bmarketing%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2

New Media MarketingMarch 2015

http://www.entrepreneur.com/topic/online-marketing
http://www.lynda.com/Business-Online-Marketing-tutorials/Building-Integrated-Online-Marketing-Plan/126059-2.html?srchtrk=index:1linktypeid:2q:new+media+marketingpage:1s:relevancesa:trueproducttypeid:2
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Course goal: Gain a thorough understanding of how social media is used effectively in a comprehensive online marketing plan.

Strategies:

• Use the Lynda.com video Social Media Marketing With Facebook and Twitter with Anne-Marie Concepción as a reference.

http://www.lynda.com/Facebook-tutorials/Social-Media-Marketing-Facebook-Twitter/47759-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:new%2Bmedia%2Bmarketing%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2

• Read marketingprofs.com on a regular basis for information and trends in social media.

http://www.marketingprofs.com/opinions/2014/26320/content-marketing-lessons-from-the-battle-between-amazon-and-hachette

• Talk with mentor about the latest trends in social media and effectiveness in online marketing and how he has incorporated these in marketing plans for clients.

Advanced Internet Marketing StrategiesApril 2015

http://www.lynda.com/Facebook-tutorials/Social-Media-Marketing-Facebook-Twitter/47759-2.html?srchtrk=index:1linktypeid:2q:new+media+marketingpage:1s:relevancesa:trueproducttypeid:2
http://www.marketingprofs.com/opinions/2014/26320/content-marketing-lessons-from-the-battle-between-amazon-and-hachette
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Course goal: Learn how to create an effective SEO that will increase the percentage of a client’s website appearing in the top three listings of a search.

Strategies:

• Use the Lynda.com video SEO: Link Building in Depth by Peter Kent as resource.

http://www.lynda.com/Business-Online-Marketing-tutorials/SEO-Link-Building-Depth/95253-2.html

• Read the blog SEOBook for trends and information. http://www.seobook.com/blog

• Use the book Ultimate Guide to Link Building as a resource.

Ward, E. & French, G. (2013). Ultimate guide to link building. Irvine, CA: Entrepreneur Press.

Advanced Search Engine OptimizationMay 2015

http://www.lynda.com/Business-Online-Marketing-tutorials/SEO-Link-Building-Depth/95253-2.html
http://www.seobook.com/blog
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Course goal:Learn how to be proactive in public relations in regards to the Internet and how to temper crisis communications on the web.

Strategies:

• Talk to the manager of public information at the university I work for about how he manages the online PR efforts and crisis communication efforts.

• Use Copyblogger as resource. http://www.copyblogger.com/blog

• Watch the Lynda.com video Viral Marketing: Crafting Shareable Content by Jonal Berger.

http://www.lynda.com/Business-Business-Skills-tutorials/Viral-Marketing-Crafting-Shareable-Content/157305-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:marketing%2BAND%2Bpublic%2Brelations%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2

Strategic Internet Public RelationsJune 2015

http://www.copyblogger.com/blog
http://www.lynda.com/Business-Business-Skills-tutorials/Viral-Marketing-Crafting-Shareable-Content/157305-2.html?srchtrk=index:1linktypeid:2q:marketing+AND+public+relationspage:1s:relevancesa:trueproducttypeid:2
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Course goal:Learn how to use Google analytics and other forms of analytics effectively to make strategic decisions on marketing plans.

Strategies:

• Use the Lynda.com video Google Analytics Essential Training by Corey Koberg as resource. http://www.lynda.com/Google-Analytics-tutorials/Google-Analytics-Essential-Training/160343-2.html

• Talk with my mentor about how he uses analytics for the marketing plans at the university I work for. Work with him to gain a better understanding on how to read the reports and make an evaluation.

• Use the Google Analytics website as a reference. http://www.google.com/analytics/

Web Analytics and OptimizationJuly 2015

http://www.lynda.com/Google-Analytics-tutorials/Google-Analytics-Essential-Training/160343-2.html
http://www.google.com/analytics/
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Course goal:I work at a public university and we are always conscious of legal issues. My goal is to be more conversant regarding legalities, copyright, trademarks, etc. on the web.

Strategies:

• Use the blog Technology & Marketing Law Blog as a resource. http://blog.ericgoldman.org/

• Use the blog http://mashable.com/ as a resource.

• View various tutorials in Lynda.com on spam.

Internet and the LawAugust 2015

http://blog.ericgoldman.org/
http://mashable.com/
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Course goal:Learn how to develop an effective marketing campaign using SEO, analytics, new media, etc., basically employing the topics covered in this class.

Strategies:

• Continue to use the Lynda.com video Building an Integrated Online Marketing Plan by Matt Bailey as a resource.

http://www.lynda.com/Business-Online-Marketing-tutorials/Building-Integrated-Online-Marketing-Plan/126059-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:new%2Bmedia%2Bmarketing%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2

• Use http://www.searchenginejournal.com/ as a resource.

• Talk with mentor about his approach in developing a comprehensive marketing plan. Assist him on the development of a new marketing plan at the university I work for.

Internet Marketing Campaign DevelopmentSeptember 2015

http://www.lynda.com/Business-Online-Marketing-tutorials/Building-Integrated-Online-Marketing-Plan/126059-2.html?srchtrk=index:1linktypeid:2q:new+media+marketingpage:1s:relevancesa:trueproducttypeid:2
http://www.searchenginejournal.com/
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Andres ZapataExecutive vice president, strategy, [email protected]

Brenda FosterPartner, Greatest Creative [email protected]

Don NormanPrincipal, Nielsen Norman [email protected]

Greg CangialosiEntrepreneur, author consultant in technology and [email protected]

Jonathan LeeManaging director, brand strategy, Huge, [email protected]

Chris JonesVice president, strategy, Union704.335.5424

Industries Contacts

mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
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• Knowledgeable about Internet marketing

• Personable

• Drive

• Innovative

• Good sense of humor

• Patient

• Invested in my success

Mentor Characteristics


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