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2. Every website sells something *Selling onlineis like selling in thereal world * The best websitesreplicate positive high street experiences * Goods, Services, Expertise, Information every websitesells something! 3. is the Internet High Street Being found is critical Organic optimisation The best way to be found Adwords Google Local Business Listing 4. Yourhomepageis yourShop Front Visually driven Uncluttered Key selling messages Clear entry point 5. Guidevisitors through your websiteMake it simple Keep journeys clearly defined 6. Make it easyfor them to do whatthey wantto do Offer simple functionality A pleasant experience for them Automatic quantity and basket updates Large imagesA clear Call to Action for you 7. Don't distractthem from achievingyour goal Remove distraction Ever noticed what you can't do on Amazon once you're in the checkout process? Guide visitors through the process all the way Give visual cues How many steps? Which step are you on? HighlightSecure Payment 8. It's the same forallwebsites beGoalorientated Selling services, expertise or information , if yourGoalis for visitors tocontact youDon't Make Them Think! FromHomepagetoContact Usin 4 clicks 9. * Set goals* Analyse * Re-invest Continuous Improvement Take theguessworkout ofwebsite efficiency 10.

Bounce ratedownfrom45% to 30% 11. Contact Us Goalupfrom15% to 40% 12. Submitted prescription formsupfrom10to25per month 13. Website business substantiallyin excess of budget

WhatAnalyticscan do for business: - Conversion Efficiency! Aston Academy'songoing improvement Don't just takeour wordfor it ... 0121 204 3856 Pleasecontact George at Aston... 14. 15. 16. 17. 18. 19.