Bavaria Motors Works (BMW) is one of the global luxurious automobiles manufacturers. Its brand is the most admired and trusted automobile manufacturer in Munich, Germany. Franz Josef Popp founded it in 1916 as aircraft engine manufacturer. Initially the company produced high performance of aircraft engine and motorcycle, later company switch to automobile manufacturer in 1929. BMW strive to maintain its reputation as the maker exciting machines for everyone.

BMW is one of the unique premium price cars that produce full range of models to fulfill customers demands. The car models are ranged from the lower price to the most luxurious with premium price. Those models are 1 series, 3 series, 5 series, 6 series, 7 series and the later design are X3, X5 and X6.

The company mission statement is the BMW Group is the worlds leading provider of premium products and premium services for individual mobility. It vision statement is uniqueness through diversity, leadership and taking risks. BMW build it brand as: the BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality. BMW was able to sale 275,891 units with the net profit of 5,817 million as the BMW Group annual report.

The BMW logo is portrayed as an aircraft propeller to signify the white blades cutting through a blue sky