1. OUR TALENT IS IN CREATING CONTENT THATPEOPLE LOVE, UNDERSTANDING OUR AUDIENCE,KNOWING WHATS AUTHENTIC AND HOWCONSUMERS WILL RESPOND

2. WHAT WE DOCore Services PRODUCTION: creating informative and engaging rugby content for major brands, sportsfederations and broadcasters globally EDITORIAL: global network of expert editors and correspondents covering rugby acrossthe world HIGH DEFINITION PERFORMANCE DATA: Opta - the worlds leading in-depth sportsstats, covering all major rugby leagues and international competitions CONTENT DISTRIBUTION: ePlayer the worlds largest sports video distributionplatform, covering all UK rugby with 4 specific channels GLOBAL VERTICAL AUDIENCES: engaging rugby fans across a network of publishersites including major newspaper publishers and grassroots clubs INTEGRATION: aligning brands with sports fans using contextual integration across ourplatforms and distribution networkPERFORM creates and distributes rugby content that millions of fansaround the world interact with every day 3. WE KNOW HOW TO ENGAGE WITH RUGBY FANSMobile Desktop Laptop Tablet ConnectedTVObsession withRelevantContentPlatformAgnosticDistributionReal-timeAudience DataFan EngagementePlayervideoContributorsworldwideNews & featuresproductionOpta data 4. PRODUCTION CREDENTIALS WORKING WITH THE WORLDSBIGGEST BRANDS, RIGHTS HOLDERS AND BROADCASTERSPERFORM are industry leaders in producing quality rugby content on behalf of majorbrands, federations and TV broadcasters:Match action and HighlightsPremiership Rugby ProductionsOfficial production partner for all matches,online content and production of their weeklynetwork TV highlights showITV SportHour long weekly production of the ITVrugby highlights shows covering all Englishdomestic competitionsBranded ContentRugby Football Union & O2Work with main sponsor O2 to produce anddistribute the RFUs branded content acrossmultiple digital platformsIBM Try TrackerProduced series of content shows,highlighting the analytics produced by IBMaround each England game distributedacross digital platformsData ActivationAmlin Opta IndexCreated an Amlin branded unique analysistool, to compare performances of playerscompeting across ERC matchesGuinness Behind the BadgeProduced series of behind the scenesbranded content shows, distributed acrossdigital platforms 5. TURBO CHARGING CONTENT DISTRIBUTION THROUGH THEWORLDS LEADING DIGITAL PUBLISHERSThe worlds largest sports VOD broadcaster#1 ranked sports video in the UK4m rugby fans reached in the UKper month500+ leading publisher sites in theUK4 channels covering all UK rugbyIntegration on rugby homepage of Independent.co.uk 6. TURBO CHARGING CONTENT DISTRIBUTION THROUGH THEWORLDS LEADING DIGITAL PUBLISHERSThe worlds largest sports VOD broadcasterDeep integration within rugbysections and articlesPremium viewing experiencethrough large video ePlayers andcontent hubsEngage rugby fans and grassrootsplayers through Pitchero clubnetworkSponsorship opportunities withbranded channel header, pre rolland accompanying stings4,000 rugby Large video player and rugby content hubs clubs through Pitchero networkDove Men Channel Sponsorship 7. PERFORM & BMW PARTNERSHIP PERFORMS RUGBY EXPERTISE AND EXISTING RFU PARTNERSHIP IS THEFOUNDATION FOR DELIVERING A COMPELLING AND ENGAGING CAMPAIGN THE CAMPAIGN IS DESIGNED TO AMPLIFY BMWS PARTNERHIP WITH THE ENGLANDRUGBY TEAM AND PERFORMANCE ACADEMY PHASING OF THE CAMPAIGN PROVIDES FOCUS ON DRIVING BROCHUREREQUESTS, TEST DRIVES AND ULTIMATELY SALES DURING KEY PERIODS MULTIPLE ELEMENTS TO THE CAMPAIGN ALLOW FOR EXECUTION ON PERFORMSMEDIA PLATFORMS AND IN BMW DEALERSHIPS OPTA DATA PROVIDES CREDIBILITY AND AUTHORITY TO THE CAMPAIGN ANDULTIMATELY TIES THE CAMPAIGN TOGETHER 8. PARTNERHSIPELEMENTS 9. BETWAY RUGBY SHOWBMWBESPOKECONTENTMEDIAPARTNERSHIPDEALERSHIPCONTENTTOPTRUMPSRFUPARTNERSHIPOPTADATA 10. RFU PARTNERSHIP BMW IS THE OFFICIAL VEHICLE OF ENGLAND RUGBY FOUR YEAR PARTNERSHIP TO HELP DEVELOP THE NEXT GENERATION OF ENGLISH TALENTTHROUGH THE BMW PERFORMANCE ACADEMY ENGAGE RUGBY SUPPORTERS AND BMW AND MINI OWNERS THROUGH DIGITAL CHANNELS DRIVING THE ULTIMATE PERFORMANCE PERFORM DELIVER RFU CONTENT ON OUR EPLAYER PLATFORM INCLUDING QBEINTERNATIONALS, SIX NATIONS AND INTERVIEWS PERFORM COMMISSIONED BY RFU TO DELIVER 02 INSIDE LINE PROGRAMMING ON BEHALFOF HEADLINE SPONSOR O2 11. OPTA THE OFFICIAL DATA PROVIDER OF THE RFU AND THE IRB LEADING COMPILER OF RUGBY UNION PERFORMANCE DATA DATABASE HOLDS AN UNPARALLELED LEVEL OF DETAIL COVERING ANYTHINGFROM THE NUMBER OF TACKLES EACH PLAYER MAKES TO THE TIME OF THE FIRSTTRY IN EVERY GAME OVER 10 YEARS OF DATA IN OUR EXTENSIVE ARCHIVE AND COVERS: FIXTURE STATS TEAM STATS PLAYER STATS COMMENTARY LEAGUE TABLE 12. TOP TRUMPS CARD GAME HAS BEEN IN EXISTANCE FOR 35 YEARS NOW AVAILABLE IN DIGITAL FORM OPTIMISED ON DESKTOP, TABLET, MOBILE ALSO AVAILABLE AS A FACEBOOK APP IDEAL PLATFORM TO BRING THE RFU PARTNERSHIP TO LIFE 13. BESPOKE CONTENT PERFORM HAVE BEEN DELIVERING COMMERCIAL BRANDED CONTENT TO BRANDS FOROVER 5 YEARS SPECIALISTS IN SHORT FORM MADE FOR DIGITAL CONTENT BRAND LED CONTENT PROVIDES EXCELLENT CUT THROUGH IN A CLUTTERED MEDIASPACE CONTENT CAN BE DELIVERED ON ANY PLATFORM THROUGH EPLAYER CONTENT CAN BE PUSHED OUT ON SOCIAL CHANNELS EXAMPLES INCLUDE: IBM TRY TRACKER O2 INSIDE LINE ADIDAS SCIENCE OF PENTALY TAKING MASTERCARD CHAMPIONS LEAGUE MOMENTS 14. DEALERSHIP CONTENT CAMPAIGN CONTENT CAN BE DELIVERED ON THE THOUSANDS OF SCREENS CURRENTLYINSTALLED AT BMW DEALERSHIPS TOP TRUMPS GAME CAN BE DELIVERED IN DEALERSHIP AS PHYSICAL CARD GAME OR INONLINE FORMAT INCREASE ENGAGEMENT AND CUSTOMER SATISFACTION APPEAL TO PEOPLE OF ALL AGES THROUGH CARD GAME AND ON SCREEN CONTENT MAKE THE RFU PARTNERSHIP STAND OUT AND WORK HARDER 15. MEDIA PARTNERSHIP PERFORM HAVE AN EXTENSIVE RUGBY PORTFOLIO SPANNING VIDEO, DISPLAY ANDMOBILE VIDEO INCLUDES HIGHLIGHTS OF 6 NATIONS AND QBE INTERNATIONALS DELIVERED ON APREMIUM NETWORK OF SITES INCLUDING TELEGRAPH, GUARDIAN, INDEPENDENT, DAILYMAIL AND MANY MORE REACHING OVER 3 MILLION RUGBY FANS DISPLAY PORTFOLIO COVERS EVERYTHING FROM GRASS ROOTS THROUGH TO HIGHEND PREMIUM WEBSITES REACHING OVER 3 MILLION RUGBY FANS MOBILE APP IS BEST IN MARKET REACHING OVER 250,000 USERS 16. IDEA - PHASE 1THE PROFESSIONALAMBASSADORS 17. PERFORM & BMW PARTNESRHIP PHASE 1 USING OPTA DATA WE WILL CREATE A SERIES OF BMW RFU TOP TRUMPS GAMES,STARTING WITH CORE STATS OF THE NATIONAL TEAM, THEN THE ACADEMY TEAM (GAMECAN BE UPDATED WITH NEW ALTERNATIVE STATS), THEN A GAME CURATED FROMCONTENT GATHERED THROUGH A SERIES OF CHALLENGES THE FIRST TEAM VS THE ACADEMY SERIES OF CHALLENGES WHERE THE STARS OFTHE FUTURE TAKE ON THE ENGLAND SQUAD CHALLENGES ALL FILMED AND CURATED INTO VIRAL CLIPS DELIVERS OUT ON THEEPLAYER TO OUR ENGAGED RUGBY AUDIENCE WE WILL ALSO FILM IN THE BMW X5 SWEET CHARIOTS WITH PLAYERS HAVING A GAMEOF TOP TRUMPS CONTENT THEN FORMS THE BASIS OF CREATVE FOR PHASE 2 AS WELL AS BEING USEDIN DEALERSHIPS TO ENGAGE WITH POTENTIAL CUSTOMERS 18. IDEA - PHASE 2GRASSROOTSCUSTOMERS 19. PERFORM & BMW PARTNESRHIP PHASE 2 PHASE 2 FOCUS IS ON GRASS ROOTS RUGBY, DRIVING BROCHURE REQUESTS & TESTDRIVES CREATIVE DERIVED FROM PHASE 1 WILL ENCOURAGE PLAYERS AND FANS TO REQUESTBROCHURES AND TEST DRIVES TO ENTER THEIR TEAM INTO A DRAW FOR THE CHANCETO WIN OPTA ANALYSIS FOR THEIR CLUB PLUS TRAINING SESSIONS WITH THEENGLAND COACHES AND FITNESS/NUTRITION TEAMS THE ACADAEMY SQUAD WILL ALSO TRAIN AT THE WINNING CLUB THE COUNTRY WILL BE SPLIT INTO 5 SECTORS (NORTH, EAST, SOUTH, WEST, CENTRAL), THERE WILL BE ONE WINNER FROM EACH THE FIRST WINNING CLUB WILL RECEIVE A FULL KIT OUT OF BMW ENGLANDMERCHANDISE AND FUL OPTA ANALYSIS FOR THEIS FIRST XV, ENABLING THEM TOCOMPARE THEMSELVES WITH THE PROS CONTENT CAPTURED DURING THE ANALYSIS PERIOD WILL BE USED AS THE CREATIVEFOR THE CAMPAIGN TO DRIVE MORE BROCHURE REQUESTS AND TEST DRIVES ASRUGBY CLUB PLAYERS AND SUPPORTERS CAN VISUALISE THE PRIZE AND WANT THEIRCLUB TO BE ONE OF THE OTHER FOUR LUCKY WINNERS 20. SUMMARY 21. PERFORM & BMW PARTNERSHIP SUMMARYBMWSALESBESPOKECONTENTORIGINALITYMEDIAPARTNERSHIPREACHDEALERSHIPCONTENTENGAGEMENTTOPTRUMPSCREATIVITYRFUPARTNERSHIPENHANCEDOPTADATACREDIBILTIY 22. PERFORM & BMW PARTNESRHIP PERFORMS RUGBY AND MEDIA EXPERTISE TO CAN HELP TO ENHANCE BMWS PARTNERSHIPWITH THE RFU AND A SEASON LONG CAMPAIGN KEEPS ENGLAND RUGBY AND BMW FRONTOF MIND OUTSIDE OF QBE AND 6 NATIONS TUORNAMENTS OPTA DATA BECOMES AVAILABLE TO GRASS ROOTS RUGBY PLAYERS FOR THE FIRST TIMEBRIDGING THE GAP BETWEEN GRASS ROOTS AND PROS TOP TRUMPS APPEALS TO ALL AGES AND LEVELS OF RUGBY PLAYERS AND PROVIDESCOMMON GROUND FOR ENTERTAINMENT PROFESSIONALLY PRODUCED CONTENT ENGAGES WITH FANS OUTSIDE OF THE TEST ARENA UTILISING DEALERSHIP SCREENS IS GIVING SOMETHING BACK TO THE FANS AS THEY SEEUNIQUE CONTENT UNAVAILABLE ANYWHERE ELSE PERFORMS MASS RUGBY REACH ENSURES BMW MAXIMISES PROMOTION OF THE RFUPARTNERSHIP TO ALL RUGBY PLAYERS AND FANS 23. RFU O2 INSIDE LINEPERFORM produce O2 Inside Line magazine program, offering anexclusive behind the scenes look within the England rugby squadBranded series driven by unique material shotby the players themselves, combined withinformative features with player analysis andteam mate banterCreative feature segments, high productionvalues and informative story tellingShot on full HD high end cameras, buildinghighly crafted and stylistic branded showOptimised for digital market - combining pace,humour, entertaining and informative content tokeep viewers watching, subscribing andsharingBroadcast through all England Internationals:6 Nations, Summer Tour and AutumnInternationalsDistributed through: RFU ePlayer channel | RFU TV | RFU YouTube channel 24. RUGBY INSIGHT IN ASSOCIATION WITH IBMPERFORM originated an online show to bring rugby viewers aninteractive explanation of IBMs leading in game analytics tool, theIBM Try TrackerStudio-based programme, hosted by MarkDurden-Smith and World Cup winning expertMatt DawsonProvided viewers with access to insights thatheightened their understanding of what towatch for in each game and also within the TryTracker AppFull sponsorship and media integration with theDaily Telegraph throughout 6 NationsFormat achieved significant distribution andbroad media coverage for IBM across keyrugby channelsAll data collected and provided through OptafeedsDistributed through: Daily Telegraph | RFU ePlayer channel | RFU TV | RFU YouTube channel 25. AVIVA IDENTS AND PROMOTIONAL VIDEOSPERFORM created a series of idents and promos used across ITVsbroadcasting of the weekly Aviva Premiership Rugby Highlights Showand across Avivas own corporate channelsBespoke sting created for each AvivaPremiership club shot on locationOnline competition ran to find the fans whorugby mattered most to. The real people withreal storiesFilmed on Canon C300 and prime lenses toprovide film like look and feel emphasizingthe quality and impact of the Aviva brandExecution was very well received, Avivaclearing further use across all their mediaoutlets in addition to commissioning furtherworkDistributed through: ITV Sport | Aviva platforms