Bmw Marketing Strategy

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BMW ART Project ASPIRATION Preserving

Transcript of Bmw Marketing Strategy

Page 1: Bmw Marketing Strategy

BMW ART

Project

ASPIRATION

Pres

ervi

ng

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Why ART is In BMW ROOTS

• BMW associates with the art community in their home town in Munich, Germany , & several other parts of the globe. Different genres of art is celebrated in forms of Great music , Art & Photography exhibits .

ASPIRATION

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VIBRANT LIFE OF SPEED & LUXURY

Images used from Internet Source ASPIRATION

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Why to

Use Creativity, Art & the Unusual Ideas

to sellBMW

Preserves the Aura of

Aspiration

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Preserve The • ASPIRATION

Travel journeys that give you strength to Leave that Office chair& Just Run Away &To get some oxygen

I wish you were here with me

SERIESME , BMW & The other side of life

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Preserving ASPIRATION

• Showcase Landscapes and a BMW to ride on them

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Interesting subjects

Can be clubbed to create BMW art works

Motor Road Enthusiast

BMW Global bikers

Preserving ASPIRATION

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ASPIRATIONAL Weddings

Opportunity that Opens for a car purchase

Winters best season due to maximum dates . Can sell a BMW upgrade by personal discounts which are not available otherwise to existing customers

Suggested A gift :Honeymoon road trips In BMW in one of the most luxurious hotels in India post their wedding ASPIRATIONCan be extended on social media and blogs to cover the segment . More social interaction from the campaign on wedding media

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Kids Photography

One of the biggest Viral happen based on Kids & Pets

On the online space

Referring to kids Photography by Tandon Sumedh Photography

ASPIRATION

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• Create Multimedia slideshows of the BMW travel tour to provide a different experience on BMW entertainment systems .

• Promotion of An Entertainment Drive by the agency network

• Serve a glass of a nice drink to experience the Joy ride

• Results in a Higher chance of car booking with an effective multimedia presentation than in a showroom alone

Aspire to the Eyes

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Life From the Sun / Roof Outdoor screening of New MoviesDuring winters / summers

Cinema Movie drive EventsBMW viral videos / Automotive film to be shown for 5 min before the movie starts

Option to serve food in the car food drive in concept

Champagnes

Restrict the admittance on RSVP with limited Invites for a better word of mouth viral for Event Response

Co sponsor PVR / INOX for the event

Monthly activity campaign unless AUDI & BMW imitate the Event

Photography art shows on a big screen from the road trip in our show Life from the Sun Roof

Showcase BMW commercials

Movies

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What We can do to carry on the ART Journey

In The fairly newly found market : India and take it further to the global level.

Photograph & Exhibit the Magnificent product in Different countries

Also found in Breathtaking Views on this part of the world.

CAR PHOTOJOURNEYSEXHIBITBOOKS

SOCIAL MEDIA ContentPRINT ADS

IN CAR PPRESENTATIONS ( NEW EXPERIMENT )

A Photograph of X6 in a Rajasthan village in India with wild life V.S. The same car Photographed in Chicago Downtown

People Would Love It when shown in different countries

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ROIIf you sell Even 5 Cars you have recovered the Expense of the ART Campaign

photography cost in INDIA

And the Rest is return by connecting with The Luxury Car BuyersThat you would earn

&Great Brand Presence

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• https://www.youtube.com/watch?v=F1RoA-F6Lzw

• https://www.youtube.com/watch?x-yt-ts=1421828030&x-yt-cl=84411374&v=BRr-x13ns1A

• https://www.youtube.com/watch?x-yt-ts=1421828030&x-yt-cl=84411374&v=TPRFqSoZ7d8

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Concept, Marketing Plan & Copyrights :

www.TSPART.org