BMW is the most social automobile brand in India

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Report on Indian automobile Industry May, 2014 A SOCIAL MEDIA ANALYSIS Image Source: http://www.gowheels.com/

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BMW is the number 1 automobile brands in India while Scorpio HAS THE HIGHEST number of MENTIONS WITH THE Fourth HIGHEST number of Followers. Tata Nano HAS HIGH NUMBER OF FANS AS WELL AS HIGH ON ENGAGEMENT. Mahindra Scorpio has got the highest Facebook score and Tata Nano leads in Twitter score.

Transcript of BMW is the most social automobile brand in India

Page 1: BMW is the most social automobile brand in India

Report on Indian automobile Industry

May, 2014

A SOCIAL MEDIA ANALYSIS

Image Source: http://www.gowheels.com/

Page 2: BMW is the most social automobile brand in India

BMW Skoda Hyundai Tata MotorsVolkswagen

Honda Ford Maruti Suzuki

Mercedes Toyota

MahindraNissan Renault

Rank Brand name

1 BMW India

2 Skoda

3 Hyundai

4 Tata Motors

5 Volkswagen

6 Honda India

7 Ford India

8 Maruti Suzuki

9 Mercedes Benz

10 Toyota India

11 Mahindra & Mahindra

12 Nissan

13 Renault

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Likes Score – 81.3

People Talking About – 79.6

Followers Score – 96.6

Social Buzz Score – 94.612

23%

6%

71%

Sentiment Analysis

Positive Negative Neutral

Likes97%

Shares, 1.77

Comments, 0.91

Facebook analysis

Likes Shares Comments

Overall strategy focuses on high-quality, aspirational imagery by flaunting the awesomeness of the brand

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Likes Score – 69.4

People Talking About – 69.4

Followers Score – 81.3

Social Buzz Score – 96.6

• Use of images and videos from events• Engagement opportunities were created to either attend

events or win merchandise. • Supports the offline events through the Social media

channels which helps to create a positive buzz about the company online

Likes94%

Shares2%

Comments4%

FACEBOOK ANALYSIS22%

6%

72%

SENTIMENT ANALYSIS

POSITIVE NEGATIVE NEUTRAL

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Likes Score – 69.4

People Talking About – 69.4

Followers Score – 81.3

Social Buzz Score – 96.621%

7%

72%

Hyundai India Sentiment Analysis

Positive Negative Neutral

93%

2%5%

Facebook Analysis

Likes Shares Comments

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Rank Company NameFacebook Score

Rank Company NameTwitter Score

Rank Company Name Buzz Score

1 Mahindra 97.28 1 Mercedes Benz 94.52 1 BMW India 94.61

2 Nissan 93.88 2 Tata Motors 92.82 2 Skoda 86.85

3 Hyundai India 87.08 3 BMW India 92.44 3 Hyundai India 86.84

4 Tata Motors 86.74 4 Mahindra 87.68 4 Tata Motors 84.69

5 Mercedes Benz 80.96 5 Volkswagen 81.44 5 Volkswagen 81.67

6 BMW India 80.62 6 Honda India 79.14 6 Honda India 79.1

7 Maruti Suzuki 78.92 7 Skoda 75.66 7 Ford India 78.8

8 Volkswagen 72.84 8 Maruti Suzuki 73.84 8 Maruti Suzuki 77.29

9 Renault 70.14 9 Hyundai India 72.64 9 Mercedes Benz 76.73

10 Skoda 69.4 10 Ford India 68.06 10 Toyota 72.11

11 Ford India 66.74 11 Toyota India 67.9 11 Mahindra 69.51

12 Toyota India 53.86 12 Renault 67.8 12 Nissan 68.86

13 Honda India 47.06 13 Nissan 67.42 13 Renault 67.24

Final index is a function of Facebook score, Twitter score and Buzz Score

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Page 8: BMW is the most social automobile brand in India

Social Buzz Score – 88.1

No. of Likes – 1020436

No. of Followers – 13408

People Talking about – 9900

Specifications

Engines1497 cc, Petrol, 117 bhp @ 6600 RPM power

1498 cc, Diesel, 99 bhp @ 3600 RPM power

Seating Capacity5 seater

SteeringPower steering

Price*: ₹7.19 – 10.99 lakhs

*Ex-Showroom,New Delhi

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Social Buzz Score – 77.892

No. of Likes – 3817676

No. of Followers – 15093

People Talking about – 3879

Specifications SummaryEngines624 cc, CNG, 37 bhp @ 5500 RPM power624 cc, Petrol, 37 bhp @ 5500 RPM power

Seating Capacity4 seater

SteeringManual steeringPower steering

Price*: ₹1.41 - 2.58 lakhs

*Ex-Showroom,New Delhi

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Social Buzz Score – 74.5

No. of Likes – 3,977,303

No. of Followers – 9479

People Talking about – 46,236

Specifications Summary

Engines1197 cc, Petrol, 83 bhp @ 6000 RPM power1336 cc, Diesel, 89 bhp @ 4000 RPM power1396 cc, Petrol, 99 bhp @ 5500 RPM power

Seating Capacity5 seater

SteeringPower steering

Price*: ₹4.81 - 7.77 lakhs

*Ex-Showroom,New Delhi

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Rank Car name

4 Datsun GO

5 Mahindra Scorpio

6 Nissan Terrano

7 Maruti Swift

8 Mahindra Bolero

9 Tata Safari

10 Indica Vista

11 Hyundai i10

12 Maruti Ertiga

13 Mahindra XUV 500

Rank Car name

14 Toyota Fortuner

15 Ford Figo

16 Toyota Innova

17 BMW 1 Series

18 Toyota Etios

19 BMW 2 Series

20 BMW 3 Series

21 Mahindra Thar

22 Maruti Alto 800

23 Maruti Alto K10

Rank Car name

24 Tata Aria

25 Tata Manza

26 Indica V2

27 Maruti Swift Dzire

28 Maruti Celerio

29 Honda Amaze

30 Mercedes-Benz C

31 Tata Sumo

32 Mercedes-Benz E

33 Mercedes-Benz A

Rank Car name

34 Indica V2

35 Hyndai Verna Fluidic

36 Hyundai Xcent

37 Hyundai Grand i10

38 Mercedes-Benz B-Class

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Three major groups can be observed among the Indian car manufacturing companies. (1)Those with high mention but less follower,

(2)those having high number of followers but less mentions and (3)those who are low on both the parameters.

Scorpio HAS THE HIGHEST number of MENTIONS WITH THE Fourth HIGHEST number of Followers

Ford Ecosport

Renault Duster

Tata Safari

Mahindra Scorpio

Mahindra XUV 500

Tata Aria

Ford Figo

Mahindra Bolero

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Tata Nano HAS HIGH NUMBER OF FANS AS WELL AS HIGH ON ENGAGEMENT

Tata Nano

Mahindra Scorpio

Mahindra XUV 500

Mahindra Bolero

Tata Safari

Mahindra Thar

Renault Duster

Maruti Suzuki Alto K10

Tata Aria

Maruti Swift

Indica Vista

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IN TERMS OF SHARE OF MENTIONS, Tata Nano IS LEADING

Being the cheapest car of India, Tata Nano is the most talked about car in social media

Tata Nano, 26%

Maruti Swift, 17%

Mahindra Scorpio, 14%

Tata Safari, 13%

Volkswagen Polo, 9%

Skoda Octavia, 8%

Mahindra XUV 500, 5%

Datsun GO, 3% Renault Duster, 3%Mahindra Thar, 2%

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Mahindra Scorpio has got the highest facebook score and Tata Nano leads in twitter score

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Ford Ecosport

Renault Duster

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Maruti Swift

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Facebook Score Twitter Score

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Total 40 Cars were considered for this report

Renault Duster Maruti Suzuki Alto K10 Toyota Innova Nissan Terrano Tata Sumo

Volkswagen Polo Honda Amaze Toyota Fortuner Datsun GO Mercedes-Benz A-Class

Skoda Octavia Honda City Toyota Etios Tata Nano Mercedes-Benz B-Class

Maruti Swift Dzire Hyudai i20 Ford Figo Aria Mercedes-Benz C-Class

Maruti Celerio Hyundai Xcent Ford Ecosport Indica V2 Mercedes-Benz E-Class

Maruti Swift Hyundai Grand i10 Mahindra Scorpio Indica Vista BMW 1 Series

Maruti Ertiga Hyndai Verna Fluidic Mahindra XUV 500 Tata Manza BMW 2 Series

Maruti Alto 800 Hyundai i10 Mahindra Bolero Tata Safari BMW 3 series

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Methodology

Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company.

The parameters considered for Twitter and Facebook were also gathered through Simplify360. For brands having multiple Twitter/Facebook profiles their Indian official account of the Product is taken into consideration.

A total of 40 Indian car brands including foreign manufacturers in India were considered in the analysis.

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Simplify360 – The Leader of Social Business Intelligence

Most admired brand for Social Media Research on Slideshare

Top 10 Product Technology Company by TechSparks 2010

Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8

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Social Business Intelligence

www.simplify360.com

Simplify360 is the leading social business intelligence.

Offerings include:•Social Marketing Suite for agencies•Social Contact Centre for BPOs•Social Command Centre for Enterprises

We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.

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Leaders use Simplify360

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