BMW is the most social automobile brand in India
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Transcript of BMW is the most social automobile brand in India
Report on Indian automobile Industry
May, 2014
A SOCIAL MEDIA ANALYSIS
Image Source: http://www.gowheels.com/
BMW Skoda Hyundai Tata MotorsVolkswagen
Honda Ford Maruti Suzuki
Mercedes Toyota
MahindraNissan Renault
Rank Brand name
1 BMW India
2 Skoda
3 Hyundai
4 Tata Motors
5 Volkswagen
6 Honda India
7 Ford India
8 Maruti Suzuki
9 Mercedes Benz
10 Toyota India
11 Mahindra & Mahindra
12 Nissan
13 Renault
Likes Score – 81.3
People Talking About – 79.6
Followers Score – 96.6
Social Buzz Score – 94.612
23%
6%
71%
Sentiment Analysis
Positive Negative Neutral
Likes97%
Shares, 1.77
Comments, 0.91
Facebook analysis
Likes Shares Comments
Overall strategy focuses on high-quality, aspirational imagery by flaunting the awesomeness of the brand
Likes Score – 69.4
People Talking About – 69.4
Followers Score – 81.3
Social Buzz Score – 96.6
• Use of images and videos from events• Engagement opportunities were created to either attend
events or win merchandise. • Supports the offline events through the Social media
channels which helps to create a positive buzz about the company online
Likes94%
Shares2%
Comments4%
FACEBOOK ANALYSIS22%
6%
72%
SENTIMENT ANALYSIS
POSITIVE NEGATIVE NEUTRAL
Likes Score – 69.4
People Talking About – 69.4
Followers Score – 81.3
Social Buzz Score – 96.621%
7%
72%
Hyundai India Sentiment Analysis
Positive Negative Neutral
93%
2%5%
Facebook Analysis
Likes Shares Comments
Rank Company NameFacebook Score
Rank Company NameTwitter Score
Rank Company Name Buzz Score
1 Mahindra 97.28 1 Mercedes Benz 94.52 1 BMW India 94.61
2 Nissan 93.88 2 Tata Motors 92.82 2 Skoda 86.85
3 Hyundai India 87.08 3 BMW India 92.44 3 Hyundai India 86.84
4 Tata Motors 86.74 4 Mahindra 87.68 4 Tata Motors 84.69
5 Mercedes Benz 80.96 5 Volkswagen 81.44 5 Volkswagen 81.67
6 BMW India 80.62 6 Honda India 79.14 6 Honda India 79.1
7 Maruti Suzuki 78.92 7 Skoda 75.66 7 Ford India 78.8
8 Volkswagen 72.84 8 Maruti Suzuki 73.84 8 Maruti Suzuki 77.29
9 Renault 70.14 9 Hyundai India 72.64 9 Mercedes Benz 76.73
10 Skoda 69.4 10 Ford India 68.06 10 Toyota 72.11
11 Ford India 66.74 11 Toyota India 67.9 11 Mahindra 69.51
12 Toyota India 53.86 12 Renault 67.8 12 Nissan 68.86
13 Honda India 47.06 13 Nissan 67.42 13 Renault 67.24
Final index is a function of Facebook score, Twitter score and Buzz Score
Social Buzz Score – 88.1
No. of Likes – 1020436
No. of Followers – 13408
People Talking about – 9900
Specifications
Engines1497 cc, Petrol, 117 bhp @ 6600 RPM power
1498 cc, Diesel, 99 bhp @ 3600 RPM power
Seating Capacity5 seater
SteeringPower steering
Price*: ₹7.19 – 10.99 lakhs
*Ex-Showroom,New Delhi
Social Buzz Score – 77.892
No. of Likes – 3817676
No. of Followers – 15093
People Talking about – 3879
Specifications SummaryEngines624 cc, CNG, 37 bhp @ 5500 RPM power624 cc, Petrol, 37 bhp @ 5500 RPM power
Seating Capacity4 seater
SteeringManual steeringPower steering
Price*: ₹1.41 - 2.58 lakhs
*Ex-Showroom,New Delhi
Social Buzz Score – 74.5
No. of Likes – 3,977,303
No. of Followers – 9479
People Talking about – 46,236
Specifications Summary
Engines1197 cc, Petrol, 83 bhp @ 6000 RPM power1336 cc, Diesel, 89 bhp @ 4000 RPM power1396 cc, Petrol, 99 bhp @ 5500 RPM power
Seating Capacity5 seater
SteeringPower steering
Price*: ₹4.81 - 7.77 lakhs
*Ex-Showroom,New Delhi
Rank Car name
4 Datsun GO
5 Mahindra Scorpio
6 Nissan Terrano
7 Maruti Swift
8 Mahindra Bolero
9 Tata Safari
10 Indica Vista
11 Hyundai i10
12 Maruti Ertiga
13 Mahindra XUV 500
Rank Car name
14 Toyota Fortuner
15 Ford Figo
16 Toyota Innova
17 BMW 1 Series
18 Toyota Etios
19 BMW 2 Series
20 BMW 3 Series
21 Mahindra Thar
22 Maruti Alto 800
23 Maruti Alto K10
Rank Car name
24 Tata Aria
25 Tata Manza
26 Indica V2
27 Maruti Swift Dzire
28 Maruti Celerio
29 Honda Amaze
30 Mercedes-Benz C
31 Tata Sumo
32 Mercedes-Benz E
33 Mercedes-Benz A
Rank Car name
34 Indica V2
35 Hyndai Verna Fluidic
36 Hyundai Xcent
37 Hyundai Grand i10
38 Mercedes-Benz B-Class
Three major groups can be observed among the Indian car manufacturing companies. (1)Those with high mention but less follower,
(2)those having high number of followers but less mentions and (3)those who are low on both the parameters.
Scorpio HAS THE HIGHEST number of MENTIONS WITH THE Fourth HIGHEST number of Followers
Ford Ecosport
Renault Duster
Tata Safari
Mahindra Scorpio
Mahindra XUV 500
Tata Aria
Ford Figo
Mahindra Bolero
-100
0
100
200
300
400
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600
0 2000 4000 6000 8000 10000 12000 14000
Me
nti
on
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Followers
Tata Nano HAS HIGH NUMBER OF FANS AS WELL AS HIGH ON ENGAGEMENT
Tata Nano
Mahindra Scorpio
Mahindra XUV 500
Mahindra Bolero
Tata Safari
Mahindra Thar
Renault Duster
Maruti Suzuki Alto K10
Tata Aria
Maruti Swift
Indica Vista
-500000
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
-2 0 2 4 6 8 10 12 14
Pe
op
le T
alki
ng
Ab
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Facebook Likes
IN TERMS OF SHARE OF MENTIONS, Tata Nano IS LEADING
Being the cheapest car of India, Tata Nano is the most talked about car in social media
Tata Nano, 26%
Maruti Swift, 17%
Mahindra Scorpio, 14%
Tata Safari, 13%
Volkswagen Polo, 9%
Skoda Octavia, 8%
Mahindra XUV 500, 5%
Datsun GO, 3% Renault Duster, 3%Mahindra Thar, 2%
Mahindra Scorpio has got the highest facebook score and Tata Nano leads in twitter score
0
10
20
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1 2 3 4 5 6 7 8
Tata Nano
Ford Ecosport
Renault Duster
Datsun GO
Mahindra Scorpio
Maruti Swift
Mahindra Bolero
Tata Safari
Facebook Score Twitter Score
Total 40 Cars were considered for this report
Renault Duster Maruti Suzuki Alto K10 Toyota Innova Nissan Terrano Tata Sumo
Volkswagen Polo Honda Amaze Toyota Fortuner Datsun GO Mercedes-Benz A-Class
Skoda Octavia Honda City Toyota Etios Tata Nano Mercedes-Benz B-Class
Maruti Swift Dzire Hyudai i20 Ford Figo Aria Mercedes-Benz C-Class
Maruti Celerio Hyundai Xcent Ford Ecosport Indica V2 Mercedes-Benz E-Class
Maruti Swift Hyundai Grand i10 Mahindra Scorpio Indica Vista BMW 1 Series
Maruti Ertiga Hyndai Verna Fluidic Mahindra XUV 500 Tata Manza BMW 2 Series
Maruti Alto 800 Hyundai i10 Mahindra Bolero Tata Safari BMW 3 series
Methodology
Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company.
The parameters considered for Twitter and Facebook were also gathered through Simplify360. For brands having multiple Twitter/Facebook profiles their Indian official account of the Product is taken into consideration.
A total of 40 Indian car brands including foreign manufacturers in India were considered in the analysis.
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