Group Member’s

FATMA NİHAN TURGUT 20060302072

SEZGİN ÇEKİN 20090202027

MERT SAYLAM 20100205081

BURAK DOĞAN 20090205025

Product BMW i3 a new generation of automobiles

Electric Motor

Least energy consumption

Zero emission

Environment Friendly

160 km Range

SHOWROOM

Location Sasalı, İzmir.

29 Km away from downtown, natural place of İzmir.

Route 4 Km driving experience of BMW i3 for guests.

Takes 10 minutes appr.

DRIVE’s Define the company & event objects (write)

Redefining urban mobility means thinking far beyond environmentally-conscious and agile driving. The result: with its visionary design, the Bmw i3 design defines the automobile of tomorrow. Its innovative Bmw eDrive power train was designed in the scope of the Bmw EfficientDynamics technology and is not only locally emission-free, but also offers an incomparable and nearly silent driving experience. The intelligent Bmw ConnectedDrive Services bring you easily and conveniently to your destination.

Research & develop the vision of event (read)We searched for a location and select Sasali Dogal yasam parki. We

organized the event and dealed with a catering firm which is best because our guests are elite. Also guests able to drive 4km with the new electric car of Bmw.

DRIVE’s Innovate & create a customized experience (touch & feel)

We make Bmw pin's rather than using conventional neckcard's. Also guests can keep their pin's after the event.

Visualize the event step-by-step (understand & realize)Firstly we searched the how this events made before, then we

organized the event and made our preparations . Secondly, for potential customers ıf we can influence them they may puchase a car. We work for presentation of car and guests to having fun.

Execute the event with detailed precision & timing (Enjoy)Guest number:200Duration: 4 hourDate: 25 of June

Guests

Current Customers of BMW

Potential Customers of BMW

Members of Aegean Region Chamber of Industry

Members of İzmir Chamber of Commerce

Organization Five BMW i3 for test driving

One BMW i8 and BMW i3 stand for exhibition

Music

Food and beverages

Total 800 km(160km*5 cars), 200 guests (2 guests for 1 vehicle), takes200 minutes (3 hours)

Model of BMW i Souveneirs for guests (Model toy i3, i8)

Organization Shelters for registiration of guests.

Desks, Bistro and Chairs for eating.

Rest rooms for the needs of guests.

There will be 7 sales advisers will be for test drives and givinginformation to guests.

There are two sections for expected 200 customers they will be divided

into 2 groups.

Cici Catering We contracted with Cici catering for food and

beverages.

Cici catering will be present meatball, chips, snacks cream, fruit, non-alcohol drink.

Also make toothpicks with little Bmw logo flag which is printing glasses and plates.

Time Chart

Outsourced ActivitiesWe outsource some activities because we leave some of ourwork to the professionals. Also we want to decrease costwith outsourcing;

Catering Company Musician Electrician Rest Rooms

We want to concentrate to our job in this organization soif we don't want to do these activities. Otherwise the jobwill be difficult for us.

Organization’s Outsourced Cici Catering will provide all day food and soft drinks.

For 4 hours parking lot of Sasalı Doğal Yaşam Parkı will be used.

Ambulance will be rented for emergency situations.

Music.

Transportation of vehicles.

Logistic cost of products in organization (tables-chairs, led tv’s, bmw flags,

shelters)

Return on Investment

The total sum of money allocated for a particular purpose or period

of time.

We will not collect any money but while activity and in the future it will affect the sales of BMW i series in a very efficient way.

Because it will be a entry of a new generation of automobiles to İzmir market and the guests will be the ones who test it!

COST

5W1H What: We prepare an event for former BMW users and potential customers.

Why: We think, in a long term, this event has a great impact on our customers. To improve loyalty to BMW and they would experience an event they never forget. Because it’s the very first electric car they experience.

Where: Event is going to perform in Doğal Yaşam Parkı in Sasalı. It’s a first natural park in Izmir. Food and beverages is going to provide by contracted catering.

When: Event takes place at 25 of June on Sunday. It’s 2 month’s earlier the BMW i3 enters the Turkish market.

Who: We have a group made of 4. Because of outsourcing we have a staff ’s like Catering personnel, Sale advisors, Drivers, Musician, Mechanics, Electrician.

How: We try to catch the sweet spot’s of our users and potential customers with experience them unforgettable event with the new BMW electric car. We try to succeed it with using our knowledge in the field.