Bhanwar SinghMBA 4TH Sem

Krupanidhi Business School

BMW’s Hire And Fire Policy

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Introduction Type : Aktiengesellschaft (FWB: BMW) Industry : Automotive industry Founded :1916 Founder(s) : Franz Josef Popp Headquarters :Munich, Germany Key people :Norbert Reithofer(CEO and Chairman of

Board of Management) Joachim Milberg(Chairman of Supervisory Board)

Products : Automobiles, motorcycles, bicycles Revenue : €53.20 billion (2008) Operating income : €921 million (2008) Profit : €324 million (2008) Employees :100,040 (2008) Subsidiaries : Rolls-Royce Motor Cars Website : bmw.com

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Bayerische Motoren Werke

BMW

1913 Karl Rapp established Rapp Motoren Werke in Munich as bicycle factory

1916 transform to aircraft-engine factory

Austro-Daimler’s (V12)superviser gave Maxx who designed bmw111a 1917 name changed to BMW

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Models of BMW

BMW 3-Series 320i (Petrol) Sedan Car Rs. 28,76,814

BMW 3-Series 320d (Diesel) Sedan Car Rs. 31,65,545

BMW 5-Series 523i (Petrol) Sedan Car Rs. 39,78,270

BMW 5-Series 530i (Petrol) Sedan Car Rs. 48,33,771

Bmw X-5 (Diesel) SUV Car Rs. 71,04,020

BMW 7-Series 730Ld (Diesel) Sedan Car Rs. 79,38,459

BMW 6-Series V8 (Petrol) Coupe Car Rs. 86,13,220

BMW 7-Series 740Li (Petrol) Sedan Car Rs. 85,80,084

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Competitors

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Sales of Different-Different Car Manufacturer

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What is Hire and Fire ?

Back(Fire)

Buy(Hire)

Satisfy Dissatisfy

Rent

Hire Hold under a lease or

rental agreement; of goods and services and if you like it you can also purchase it.

Fire If you do not like it

or after finish lease agreement return it back.

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BMW Models Available On Lease

BMW 1 Series Lease Car BMW 3 Series Lease Car BMW 5 Series Lease Car BMW 6 Series Lease Car BMW 7 Series Lease Car BMW Alpina Lease Car BMW M3 Lease Car BMW M5 Lease Car BMW M6 Lease Car BMW X1 Lease Car BMW X3 Lease Car BMW X5 Lease Car BMW X6 Lease Car BMW Z4 Lease Car

For Example: 1.BMW 3 Series 320i SE 2dr

£327per month + VAT

Annual Mileage: 10,000 milesContract Hire Term: 36 MonthsPayment Profile: 3 + 35Business Contract Hire Only (Personal Contract Hire Available On Request)

£454per month + VATAnnual Mileage: 15,000 milesContract Hire Term: 24 MonthsPayment Profile: 3 + 23Business Contract Hire Only (Personal Contract Hire Available On Request)

2.BMW 5 Series Diesel Saloon (Pre Model) 520d SE 4dr [177]

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BCG Matrix of BMW

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Performance of BMW’s some models

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Light Rail Vs. BMW Lease

Thank You