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PROJECTS WITH BMSI

Projects - Marketing

To identify the Sub Cutaneous (SC) biologics Market &Opportunity Mapping. The intern will have to

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To understand and know the SC market Landscape( Rx/pt Share)-

Know how on the competition (Positioning/Pricing /Patient targeted)

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Identify and propose the Key marketing communication

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Identify and analyze the prescription behavior, the health care professionals reasons to

prescribe different Sub Cutaneous preparations)

OR

To understand the line of treatment paradigms in Renal Cell Carcinoma(RCC) and Immuno Oncology

opportunityin India

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Understanding on RCC and I&O-

Questionnaire, interview and interact with HCP with minimum three metros for the above two

identified therapies

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Data analysis and finding and recommendation

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OTC

Benchmarking best practices for product distribution with regards to the Pharma industry

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To understand the current BMS distribution model

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Identify areas/opportunities for cost optimization related to product distribution

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Benchmarking best practices within the pharma space for cost optimization opportunities

products Distribution by way of primary research- Meet up with Pharmas identified by BMS to have information

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Suggestions/presentation on the findings

Medical

To understand the medical team and develop appropriate matrices for the medical team

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To streamline medical operation activities for the Medical team by developing dashboard to

capture key medical activities and budget expenses, preparation template of calendar of

activities for medical, developing new recruit training curricula, etc.

Corporate communication

BMS, as a leader in this rapidly changing oncology market, aims to build relationships with patient

advocacy groups in order to set the stage for collaboration amongst patients and their caregivers, patient

advocacy groups.

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BMS needs to fully understand the Lung Cancer Patients Advocacy Groups in Middle East Africa (MEA)

region (Patient groups that seek to improve standards of care across our region).

In order to develop a strategic market-orientated advocacy plan for Middle East Africa region, BMS is keen

to map the capacities and capabilities of patient advocacy groups

Project Methodology

Conduct baseline research using available online and published research, databases

Identified country-specific patient groups in MEA region: UAE, South Africa, KSA, Morocco,

Egypt, Algeria etc.)

Construct information of identified patient groups (Desk Research)

Analyse their relationship with Industry partners

Create outline advocacy plan for engagement