10 SEO Tactics for Business Go for the low-hanging fruit

July 2010 #BMPR by @firecatsue

#1: Link Social Media Profiles

#2: HTML Title & Desc Tags

http://searchwritten.com/title-tags-explained.html

#3: Keywords & Meta Tags

(more on) Keywords & Meta Tags

• Google’s Keyword Tool

HTML Title Tag

Meta Description Tag OR first text Google finds

#4: Register for the Locals

• Google Places (was Local) • Bing Local Listing Center • Yahoo Local

#5: Friendly Domains & URLs

#6: Feature Social icons/links

#7: Talk About What You Do

#8: Repeat what Works

• Figure out what pulls best • Use a URL shortener/tracker to track relative popularity of links shared*

• Watch the referring domains and URLs in your metrics

#9: Craft Content for Extra Mojo

• Headings

• Linked text

• URLs

• Domains

#10: Maintain Your Pace

• BAD: Longer Load Times

• GOOD: Refreshing content frequently

Watch for Snake Oil

Apply Credibility Tests to Enthusiasts, Vendors

Run Away! • We’ll get you the #1 spot on

Google, no problem! • “EVERY business needs ___.” • Let’s focus on PAID search right

away… • First you need a blog… • Let’s get you going in Facebook &

Twitter & MySpace & SecondLife & Delicio.us & Groupon & LinkedIn & YouTube & _____ & …

More Like It • “Metrics? Let’s see how people are

getting to your website now.” • “Are you Local, Nationwide, Worldwide? • “Are you paying Yellow Pages or another

vendor to manage this for you now?” • “What are you trying to accomplish?” • “Are you doing some Social Media?” • “How often does your content change?” • “Is your website ready for the traffic?”

Twitter: @firecatsue

LinkedIn: susanprice

Facebook: http://profile.to/susanprice

firecatstudio.com

email: susan@firecatstudio.com