BMD-C0019 Copyright © Yokogawa Electric Corporation October 2004 Vigilance Workshop 3 (Company...

Vigilance Workshop 3 (Company Confidential)Page.1

BMD-C0019Copyright © Yokogawa Electric CorporationOctober 2004

Yokogawa Electric Corporation

BMD-C0019 Copyright © Yokogawa Electric CorporationOctober 2004 Vigilance Workshop 3 (Company Confidential)

Vigilance next step

Nov. 24 2004, Shin Banno



Agenda

Vigilance campaign progress– Where we are and what we want to do next

VigilantPlant executive summary– The clear path to operational excellence

What we wish to achieve– One vision, driving a lot of positive changes



Where we are and what we wish to do next

Vigilance campaign progress



A renewed faith in our core values

Our commitment to industryGrounded in our core valuesOur promise of Quality, Innovation, Foresight

Our commitment

The campaign has been supported and fueled by your passion -- thank you very much!



Seeping out to the customers

Saint Gobain Glass NAM (Nederlandse Aardolie Maatschappij B.V.)



Being noted by the industry advisors

“Watch out! Yokogawa’s about to discover marketing”

INSIDER, Dec.2002

“Yokogawa has also made a more intense push into the North American and European markets through its Vigilance campaign”

ARC INSIGHTS, June.2004



...and by our competition as well

?



The remaining challenge

-Not sexy enough

-Fragmented image of deliverables

Existing customers

Very effective

effectiveWhat you get

What we commit to

New customers

effective

Not sufficient



Time to step up the message!

Our commitment to industryGrounded in our core valuesOur promise of Quality, Innovation, Foresight

Our commitment Your future

Your path forward Geared to your future needsSolutions that help you See, Know, and Act with greater confidence and ease



The clear path to operational excellence

VigilantPlant executive summary



“A well-managed plant, I soon learned, is a quiet place. A well-managed factory is boring. ...because the crises have been anticipated and have been converted into routine.“The dramatic things in such an organization are basic decisions that make the future, rather than heroics in mopping up yesterday's mistakes.”

- Peter F. Drucker

What is the ideal plant?

This is our image of operational excellence

•Watchful and alert

•Well informed

•Ready to take effective actions

People running such a plant are...



Let us envision a plant

Imagine no further. This is the vision and promise behind VigilantPlant, the clear path to operational excellence.

•people are watchful and attentive

•business responds to change quickly and efficiently

•delivers non-stop production

•while confidently expanding your capabilities into the future



The vigilant approach to automation

Agility of business

Predictability of process

Visibility of information

ACT WITH AGILITY

KNOW IN ADVANCE

SEE CLEARLY

Supplier Material Production Product Customer

Enables your value chain



Operational excellence in your future plant

Fewer surprisesMinimize reactive measures, unexpected downtime, quality variations

Free of bottlenecksReduce delays, lost opportunities, knowledge silos

Less blind spotsAvoid guesswork, instability, sub-optimization



Testimonials from our customers

“Commitment to working as a team”

“Stabilize operation, maximize throughput”

“ Met and exceeded our expectations”

“ Indeed a vigilant company”

Jim Rawlings, ICS SpecialistBurullus Gas Co., Egypt

Jeeranee Theeranuwat, Assistant Vice President The Aromatics (Thailand) Public Company Limited

Tom Nobes, Senior CEI EngineerBritish Nuclear Group

Helmut Porkert, Chief Procurement OfficerChevronTexaco



The tools & services that bring it all together

Design and Engineering

VigilantPlant = the clear path to operational excellence

Installation andCommissioning

Operation andOptimization

Maintenanceand upgrade

Revamp andExpansion

Production Management

Asset Management andOperational Efficiency

Production Control andSafety Management

Data Acquisition andLogic Control

Analysis and Quality Control

Sensing and Actuation

pla

nt-

wid

e in

teg

rati

on

life-cycle optimization

Measu

reC

on

trol

Op

tim

ize

ER

P



One vision, driving a lot of positive changes

What we wish to achieve



A step forward: customer focused message

Your business and Your benefits first



A step forward: take a stand, make a statement

A binding story per a solution theme

Customer benefit statement in each page, using the “Before/After” format



A step forward: under one roof, at long last

All IA deliverables under one vision

A common graphic to introduce the total portfolio



More positive changes

Competitive intelligence (mechanism & updates)

Industry solutions (schemes & tools)

Plant safety solutions (story & deliverables)

VigilantPlant concept (the driving vision)

Engage the customer

Beat the competition

Today’s agenda:



VigilantPlant rollout plan (next 6 months)

10 11 12 1 2 3 4 5 6

2004 2005

Ads

Publicity

Events

Sales Tools

Web

PowerGen (Europe)

ARC Forum(USA)

Internal Rollout

External launch

YEF, YCA, YSA, YEA Country-level

News release

InterPhex(S’por/NY)

GasTech(Spain)

Account-specific test marketing-Bulletin Vol.0 and 1-Movie-Industry Tier3 slide sets

Official release plus-Bulletin Vol.2-ARC White Paper-LNG Promo CD



One vision

Our commitment Your future

Preserve the core

Stimulate progress

Adapted from Built to Last, Jim Collins and Jerry Porras (1994)



Stimulating progress

Plant-wide Digital Network

Integrated Plant Safety

The journey to operational excellence continues



Preserving the core

“In the initial phases of the Vigilance campaign, we have been focusing on the quality of our deliverables and the organizational values that sustain that quality. “Through this process, we practically re-discovered our own unique identity. Upon this foundation we will launch a customer-oriented vision of the future. “Welcome to the Vigilance revolution, there is no turning back now.”

Isao Uchida, President and CEO



Thank you for your attention.

Commitment means building the future to last.

BMD-C0019 Copyright © Yokogawa Electric Corporation October 2004 Vigilance Workshop 3 (Company...

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