Boston Medical Center

Primary Care

Marketing Campaign:

Stronger Together

The Message:

STRONGER TOGETHER

At Boston Medical Center, we believe that a community united is a force to be reckoned with. That when those that do the care taking are themselves cared for, the community grows stronger, healthier and more vital. We believe there’s no greater gift than caring for the ones we love and that when we truly support one another there’s nothing we can’t

accomplish. It’s the lessons we learn from each other, that make us all stronger.

Let’s be stronger together.

Campaign Information:

•The campaign is running March-December.

• It is geo-targeted to BMC’s primary service areas (Boston and Greater Boston).

•Ads are running in the following types of media outlets:

•Digital

• Social

•Transit

•Radio/TV (geo-targeted)

• Print

•Campaign materials are translated into several languages.

•The campaign directs people to a microsite at www.BMCTogether.org and to the toll free number 844-MY-BMCDOC.

Print Ad

The campaign features photos of real BMC patients and their families in

addition to BMC staff and clinicians.

Print Ad

The campaign features photos of real BMC patients and their families in

addition to BMC staff and clinicians.

Bus Ads

Subway Ads

Digital Ad – Sample 1

Digital ads lead to the microsite – www.bmctogether.org.

How it Appears on a Website:

Digital Ad – Sample 2Digital ads lead to the microsite – www.bmctogether.org.

How it Appears on a Website:

Digital Ad – Sample 3Digital ads lead to the microsite – www.bmctogether.org.

How it Appears on a Website:

Microsite – www.bmctogether.org

• The microsite is a small

website, like a blog in that

information is continually

added to the scroll.

• The site has:

• Make an Appointment

feature

• Profiles of BMC

physicians

• Tips for exercising and

eating better

• Information about new

services at BMC

• Community calendar of

events

• Write in with questions