Bm Group1 Final - Copy
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Brand Strategies Brand Policy 1 – Buying already existing well- known brands Brand Policy 3 – Using local brands already existing in their home country Brand Policy 2 – Creating occidental style brands ex- nihilo Brand Policy 4 – Creating new “local go- global” brands High risk-reduction Research Customer’s key perspective regarding the brand Low risk-reduction acceptance Brand Local v/s Global Brand Globalness Emphasis • TATA steel • Motherson sumi systems • Hindalco Ltd. • TATA Motors • Dr. Reddy’s • Royal Enfield • TCS, Infosys, HCL, Wipro • TATA chem(Salt) • CCD • Amul • MRF • Patanjali • Haldiram’s • Everest spices • Micromax • Raymond
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brands from emerging economies
Transcript of Bm Group1 Final - Copy
Brand StrategiesBrand Policy 1 Buying alreadyexisting well-knownbrandsBrand Policy 3 Usinglocal brands alreadyexisting in their homecountryBrand Policy 2 Creating occidental stylebrands ex-nihiloBrand PolicyCreating new !local go-global" brandsHighrisk-reductionResearchCustomers keyperspectiveregarding thebrandLowrisk-reductionacceptanceBrandLocal v/s Global Brand#lobalnessEmphasis $ocalness% &'&' steel% (otherson sumi systems% )indalco $td*% &'&' (otors% +r* ,eddy-s % ,oyal .n/ield% &CS0 1n/osys0 )C$0 2i3ro% &'&' chem4Salt5% CC+% 'mul% (,6% Patan7ali% )aldiram-s% .8erest s3ices% (icromax% ,aymond
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