LONDON | DUBAI | ISTANBULwww.mindsbeautiful.com

There IS NOThINg mOre pOwerfUL ThAN AN IDeA whOSe TIme hAS cOme.

Victor Hugo

IT’S ALL ABOUT IDeAShave you ever wondered how good ideas are generated? what is the process of consistently getting good ideas that matter and knowing which ones to implement?

majority of the ideas are born and lost in isolation. At we believe in a formula to constantly produce good ideas, write them down, shape them, dress them, feed them, water them and when the time comes, execute them.

effective design creates an emotional connection that transcends language and culture. In the growing global market, this human connection is crucial to the success of any brand.

OUr ApprOAchBrands that stand the test of time are based on a fresh approach to finding a unique creative edge. Ideas that worked yesterday most probably won’t be good enough tomorrow. That’s why our approach encourages thinking that moves beyond the obvious.

will develop the emotional connection with your audience and help to build a brand that excites the followers. we employ a combination of sound strategy, firm direction and innovative creative solutions, specifically aimed at creating and developing strong, engaging brands which stand the test of time.

We like to think boldly, act quickly, execute smoothly. Beautiful Minds’ experienced multi-cultural team brings great insights to projects enhancing the performance of your brand strategy.

whO we Are is a branding & advertising agency comprised of experienced creative professionals from different backgrounds, gathered around a one common goal: the power of Light Bulb moments.

we are bold, ambitious, passionate yet open-minded people who love generating ideas that produce good results. we work across the world, designing everything from brands and identities to publications and books, from photography and film to websites and digital installations.

Our passion is to inspire and propose ideas that will make your business successful. we use an array of tools to understand your objectives, gain insights, and create ideas that bring the brand to life.

we are

whAT we DOBeauty can improve people’s way of life and thinking. Our aim is to implement a touch of beauty in everything we design and create. we believe, designers are the alchemists of the future and by deploying “exceptional design” we will help brands change the world.

There is a wide range of marketing & development activities we specialize on. Launching new products/services, refreshing existing brands, developing stronger customer relations, advising on brand strategies, executing successful marketing campaigns, building eye-candy websites, many more.

Innovation and collaboration is in the core of our activities. Standing out in the over crowded market place is crucial. we will provide a fascinating brand experience from all angles in order to help brands achieve their targets.

OUr wOrKSOur strategically-led creative solutions have added significant value and momentum to companies across a wide range of industries. By creating, redefining and extending their brands, we ensure that our creativity translates into innovative, effective market results.

we specialize in consumer advertising, digital marketing, communications planning, media buying, public relations and events management.

DIgITAL mArKeTINgDigital marketing is no longer a peripheral experiment, but an essential fundamental in the strategy of every serious marketer. The world is online and mobile, en masse.

Smart digital strategy facilitates reviews, social media dialogue, online buzz and copious amounts of sharing on variety of multimedia channels. executed properly it can allow you increase brand awareness and help you drive traffic online.

Our sense of the digital world is more than building websites. The web, itself, possesses creativity, connectivity and infinite potential. Search engine rankings become more influenced by social media and long term digital strategies incorporating; blogs, microsites, social media engagement, pr, events, quality content, smart email marketing, etc. Digital media is changing at a very rapid speed. Ignore it at your own peril or enjoy the revolution.

mAN’S mIND, ONce STreTcheD BY A New IDeA, NeVer regAINS ITS OrIgINAL DImeNSIONS.Oliver Wendell Holmes

BrAND STrATegYhow do you make your brand stand out in today’s overly crowded business scene with thousands upon thousands of brands in the market? The answer is a no brainer, by creating an emotional connection between your company’s product and a customer ’s perception.

Your brand is not just your logo but it is the way consumers think and feel when they see your services or product. At our main focus is helping organizations create brands that build and sustain trust. effective branding helps you differentiate your product, increase perceived value, attract and retain great staff/ suppliers/customers, increase customer loyalty, drive acquisition costs down, drive sale prices up, increase customer intimacy, and more.

weBSITe DeSIgNcontent is the cornerstone of the web. Actually it is the number one reason why people browse the internet. without good content, nothing makes sense. We provide quality content in an eye-candy format. Aesthetically it has to be pleasing and even addictive. Beauty is all around us. Shapes, colors and emotions, we all admire beautiful things, therefore we believe that design is a key component to a great business.

Your website should be something that you are proud of and an extension of your traditional business practices. It is all about showcasing your brand and you have 30 seconds to impress.

We focus on usability as a quality attribute that measures how easy it is to operate a user interface. You can’t separate usability from visual design. Aesthetics is a critical business requirement for all. We don’t perceive pretty as decoration, we perceive it as function.

SOcIAL meDIAToday organizations are no longer 100% in control of their marketing message, customers joined in the conversation. Social success isn’t dependent on some X-factor or trick, but is instead based on consistency, connection and a little creativity.

we can help you engage in social media by having meaningful conversations with people and igniting positive word of mouth. we do this through influencer campaigns, conversation platforms, advocacy programmes, community building and management, social applications, conversation response and reputation management.

Our digital professionals can construct and nurture an online strategy which will grow your brand, extend your visibility and strengthen your influence in the social media space.

eVeNTS mANAgemeNTwith a wealth of corporate experience behind us, we combine our natural passion and expertise to deliver a world class service to our clients. from intimate gatherings to private events, we aim to create a unique and memorable experience for every individual.

We work with clients through all stages of organizing and hosting exquisite events. The event industry is all about exceeding the expectations of all parties involved in the events, and design is one of the key ways to impress.

Outside-the-box thinking and dynamic approach to problem-solving is what sets us apart from the rest. we focus on design which is essential to an event’s success where you should have the creative spark that can give event guests a memorable experience. events Team can work closely in partnership with you providing the perfect event management service.

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VIrAL VIDeOSViral videos have become an important part of leading companies online marketing mix. especially in today’s tough economic climate, it is inevitable to seek new methods to reach web audiences in the most cost-effective manner. That’s why viral videos has become an instant hit within many marketing mixes. The best viral videos are either entertaining, informative or educational.

The next step is to distribute clients’ videos content through a curated selection of relevant websites, blogs, social influencers, Facebook communities & Tweeters to guarantee reaching their target audience.

love creating and shooting videos that get lots of views and attention. The viral ride is a long one, take a seat, buckle up and enjoy the ride.

cOrpOrATe VIDeOSIt is time to wake up, time has changed. Traditional, boring corporate videos are no longer on the marketing mix. Your corporate video has to inspire conversation, it has to challenge people to change the way they think or inspire people to action.

Our aim is to connect with the audiences on an emotional level, something with a true human dimension. every corporate video we produce, regardless the scale or genre, is designed to be an engaging motion picture, that conveys its message in compelling and relatable ways. A good story can deliver a message, but a great story can inspire.

have worked on corporate videos of all kinds of scale, on both a local and multinational level, and have the in-house expertise to incorporate both live footage and motion graphics in helping you to tell your story and achieve your goals.

cOmmercIAL phOTOgrAphYAs the saying goes, “A picture is worth a thousand words.” we believe in the power of imagery. photography has an emotional component to it, so we like images that make you pause because they connect to your theme or story. we provide a full range of services including production for print, films, moving banners, social media, syndication and licensing, fine art print sales and the development and promotion of books and exhibitions.

Our photography is used in marketing, magazines, company portfolios, websites and in videos. A recent addition to our commercial photography services is our mast photography providing elevated viewpoints as still images, 360 degree panoramas and hD video.

we make full use of on-line tools for communicating remotely with clients and are able to provide our high quality specialist service to you wherever you happen to be.

AerIAL phOTOgrAphYAerial photography is the taking of photographs of the ground from an elevated position. The term usually refers to images in which the camera is not supported by a ground-based structure. (Source: wikipedia)

Our Air Support team specialize in remote aerial cinematography and photography for all types of commercial uses. we work closely with developers and construction companies to monitor the progress of their projects through the help of aerial photography. Some of our clients include multi-national companies, local authorities, private commercial and industrial organisations, hospitality firms, hotels & resorts, movie production companies. Oh, by the way, we operate our own aircraft which is fully licensed by the civil Aviation Authority (cAA).

TImeLApSe prOJecTSTime-lapse photography is a technique whereby the frequency at which film frames are captured (the frame rate) is much lower than that used to view the sequence. Creating cinematic time-lapse films requires more than raw megapixels.

We can provide high quality time-lapse videos, providing engaging content that’s allows your communications staff to publicize your project externally and easily explain the progress to stakeholders and community.

At the end of the project we edit together and ‘package’ your time-lapse video with music, motion graphics and your branding. This creates a stunning time-lapse video that can be used at tradeshows, awards nights, as supportive material for future tenders/projects and to showcase your project and communicate your achievements.

meDIA BUYINgAs digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities. media Buying refers to the placement of your advertising in any kind of media from TV and radio to outdoor and the internet.

At the intersection of creativity and technology working together in the relentless pursuit of marketing results we can offer you complete media planning and buying solutions including product placement, sponsorships, competitions, digital engagement, online and offline printed media.

we utilize sophisticated software and wide research sources to develop better targeted, more effective media plans including TV, print, radio, billboard, transit, indoor, mall, web banners and much more.

cOrpOrATe IDeNTITYA strong, well-designed corporate identity helps reinforce a company’s brand image and supports its marketing activities. Its value increases each time it is presented properly and decreases with every improper application.

A well designed corporate identity sends out a straight forward message, it simply tells its customers “we are here to stay.” It ’s a sign of longevity, which is not only attractive to customers, but also is desirable to potential investors. It ’s an indicator that you are serious about being successful, that you’re a reliable leader in your industry.

will help you achieve differentiation from competitors, make a statement of originality and truly represent your positioning strategy so that everyone within your company, from individual employees to branch offices, is representing the company the same way each and every time they interact with customers and prospects.

OUr refereNceS

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