BM 12 a - Group 2 a FS First Draft

7/28/2019 BM 12 a - Group 2 a FS First Draft

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J. CRACK2 Company(logo or something)

PRESENTS

(picture)

The BEST place to get high

Company Members:

Avancena, Leah Anne E.Bautista. Phoebe Cates P.

Beja, Ritz Anne K.

Enghog, Chaitanya S.Flores, Kharlene Bea C.

Tan, Jemima Y.


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Uy, Kristine B.

TABLE OF CONTENTS

Page

I. Executive Summary ------------------------------------------- 1-2

II. Product Brief -------------------------------------------------- 3-4

III. Organizational Plan ----------------------------------------- 5-8

IV. Research Methods ------------------------------------------ 9-12

V. Marketing Program ------------------------------------------ 13-16

VI. Technical Plan ------------------------------------------------- 17-21

VII. Financial Statements ---------------------------------------- 22-24

VIII. Exhibits ------------------------------------------------ 25-74

Exhibit 1: Production Site -------------------------------- 26

Exhibit 2: Production Cost -------------------------------- 27

Exhibit 3: Production Schedule ----------------------- 28-31

Exhibit 4: Financial Statements ----------------------- 32-34

Exhibit 5: Observation Results ----------------------- 35-68

Exhibit 6: FGI Results and Photos ------------------------ 69-74

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Executive Summary

Our company, J. CRACK2 Company, which consists of 7 members, forms apartnership business. The members contributed equal amount of cash as capital to put up

a business.

J. CRACK2 Companys business is a Coffee & Tea house called CRACKhouse. A

Smore Tart is a graham crusted, chocolate filled, and marshmallow topped pastry. Our

company boasts of our products uniqueness and delicious taste. Our product will be soldby consignment. Our primary target market is Xavier University College, and our

secondary market is Corpus Christi market.

Research Methods:

Our company did two research methods that gave us an idea on the demand for

our product and on the quality of our product. We did the Observation Method to

determine the possible demand for our product, and Focus Group Interview (F.G.I.) toknow how our market finds our product.

Marketing Program:

The marketing program for our product will be more on advertising since thecompanys members agreed not to rent a stall, which would make it difficult to hold

marketing activities such as raffle.

Technical Plan:

Production Cost and Selling Price:

Materials P4.40

Labor P0.50Variable Factory Overhead P0.37

Total Production Cost P5.27

Fixed Factory Overhead/Unit 1.58Total 6.85

Add: Contingency 3% 0.21

Total 7.06Add: Mark Up 50% 3.53

Selling Price: P10.59 P11.00

Financial Plan:

Our company invests P14,500 into the business to be able to acquire the necessary

equipment and utensils, raw materials, taxes and licenses, and other expenses that are

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needed in the business. The financial statements on the Exhibit part of this paper shows

how our business will do based on our projections.

Product Brief

Overall Objective:

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To achieve consistency of quality in our product, get to know our customers

better, take innovation to another level to earn more, and achieve our target profit by

selling our product to our target market.

Target Market:

Our primary market is Kong Hua School community. They include the students,

faculty and staff. Our secondary market is the neighboring community.

Description:

Our group took the classic American snack, Smores(chocolate and roasted marshmallows sandwiched between graham crackers), in a

different form. Our product has the same components a Smore has, the graham crackers,

chocolate and roasted marshmallows. But instead of taking its sandwich form, our groupturned this snack into a tart form, thats why our product is appropriately called Smore

Tarts.

Crust:The crust has the shape of a small tart cup, has a brownish

color and crumbly texture because it is made up of crushed

graham crackers. Therefore, the crusts taste is similar tograham crackers.

Filling:The filling has a chocolate brown color and has a thick,

creamy, and smooth consistency. It is made up mainly of

chocolate and cream. Its taste, therefore, is sweet andchocolaty.

Topping:

The topping has a white color and has a soft and chewyconsistency, like melted mozzarella cheese since it is made up

of marshmallows roasted in the oven for a few minutes. Its

taste, therefore, is similar to marshmallows, which is slightlysweet.

Packaging:

The packaging used in each tart is a paper cup, which is usually

used in cupcakes and brownies. If purchased by 8 pieces, thetarts will be packaged with a pastry box.

Size:

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The diameter of the top of theSmore Tartis 2.5 inches. The

diameter of the bottom is 1.75 inches. The height of the tart is 1

inch.

Shelf Life:

The tarts could last up to 14 days in the refrigerator and 6 daysoutside the refrigerator.

Overall Description:Smore Tart has the combination of different textures,

consistencies and tastes, which brings a unique experience in

indulging pastries, particularly tarts.

Product Usage:

OurSmore Tartis a pastry, a tart in particular, which could be eaten as a snackor a dessert.

Brand Personality:

Brand name: SMORE TARTSTag Line: Leaves you wantingmore...

We got our brand name from the American snack, which is Smores, but since our

product is a tart form, we then called it Smore Tarts. Our tag line, Leaves you wantingmore, relates to our brand name, Smore, which means Some more. It signifieswhenever you ate one, you cant get enough with the taste already, which leaves you to

buy some more. Aside from this, the tag line is rhyme with our brand name. It is simple

but catchy.

Organizational Plan

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Company Name: J. CRACK 2 Company

Our company decided to have J. CRACK2 because it has the letters that represent

the each members name.

J - Jemima Tan

C - Chai Enghog

R - Ritz Beja

A - Anne Avancena

C - Cates Bautista

K - Kharlene Flores

2 - Kristine Uy

Form of Ownership: Partnership

The members of the company contributed equal amount of cash, P5,000 toachieve a capital of P35,000. The members will also divide the business income/loss

equitably.

Organizational Chart:

J. CRACK2 Company

Functions of Each Position:

General Manager

She has the overall responsibility for the company. She oversees the financial,production, marketing, and personnel aspects of the business. The decisions made in eachaspect are consulted with the General Manager.

Production Managers

Ritz BejaGeneral Manager

Cates Bautista &

Jemima Tan

Production Managers

Chai Enghog &

Kharlene Flores

Marketing Managers

Anne AvancenaPersonnel Manager

Kristine UyFinancial Manager

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They are responsible for all the production aspects of the business such as the

production schedule and the production process. They monitor the run of production, ifthe assigned workers follow the proper procedure and if the outputs or finished products

are well made. Thus, should be present in all of the production sessions.

Marketing Managers

They are responsible for all the marketing aspects of the business. They developstrategies, activities, programs that would serve as tools in promoting the companys

business. They manage the marketing programs the company has, and thus, should be

present in all of the companys marketing activities.

Financial Manager

She is responsible for all the activities concerning the financial aspects of the

business. She prepares financial reports to see if the company generates income or loss,monitors cash flows, and develops strategies to minimize financial risks, and maximize

income.

Personnel Manager

She is responsible for the human resource aspect of the company. Aside from

hiring and recruitment, she classifies jobs, prepares the job descriptions and

specifications, provides training programs, and deals with employees concerns.

J.M. PhoeNix Company Policies

Section 1: Equitable Contribution of Capital

Each member of the company should contribute equal amount of Capital requiredto run the business since the company is a partnership.

Section 2: Division of Profit/Loss

The members of this company will divide the profit/loss that is earned by the

business equally since we all have our share of capital and labor and this company is a

partnership form of business.

Section 3: Company Meetings

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3.1: Follow-up Meetings

Every end of the month, the company will hold a meeting, which requires all

members of the company to attend. This is to follow up and report on the development

and problems that the business is experiencing in production, finance, personnel, and/ormarketing aspects. By having these meetings, problems will be solved easily and

decisions will be made collectively, as a company.

3.2: Emergency meeting

Every once in awhile, problems may occur in the company and emergency

meetings will be required. All members must be present in these emergency meetings sothat every member will be informed of what the emergency is about and discussions will

be made and all members could help and participate in solving the problems.

Section 4: Production

4.1: Schedule of Production

Production of Smore Tarts will be done twice in one week. This is to ensure the

products freshness. Production will be done on Sundays and Wednesdays.

4.2: Production Assignment

In each production session, the Production Manager will always be present. Then,there will be two members will always be present. Then, there will be two members

assigned in each production session. Only three persons are needed in production because

productivity level and efficiency level is higher. Each member, except the productionmanager, will work only once a week. Thus, the members who worked in the first

production session will not be working in the second production session, the other two

who were not assigned in the first production session will work on the second.

4.3: Sanitation in Production

Sanitation should be practiced strictly during production. Clean hands are a must.

Section 5: Absence and lateness

For three consecutive unexcused absences and lateness, a corresponding fine will

be imposed, 100Php for both absences and lateness. The company does not, and will

never tolerate absences and tardiness, thats why these fines are imposed.

An absence or lateness will only be excused considering the following conditions:

Any emergency situations that would need his or her presence.

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Illness/accident

It is encouraged that the member who will be absent or late inform the companyahead of time of his absence or lateness.

Section 6: Credit

The company strictly practices NO credit policy. This is to avoid bad debt.

Company Logo:

Since the combination of our names form the word Phoenix, our companydecided to have a phoenix as the primary image in our logo.

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Research Methods

Introduction:

Our company used two Research Methods, the Focus Group Interview Method

and the Observation Method. We used the F.G.I. to know how our markets find ourproduct. We used the Observation Method to have an idea on the demand for our product.

A. Observation

Xavier University College Market

Store Location Products

Observed

Price Buyers Unit Sales

(1 week)

Peso Sales

(1 week)

Waffle time XuCanteen

BelgianChocolate

Waffle

P 16 172 184 P2,944

SwissChocolate

Waffle

P 12 123 133 P1,596

Total 295 317 P4,540

DunkinDonuts

XuCanteen

ChocolateFilled

Donut

P15 174 209 P3,135

Choco

Wacko

P16 125 134 P2,144

Total 299 343 P5,279

Cinnamon Divisoria Brownies P10 68 93 P930

Oat bar P9.50 61 88 P836Total 129 181 P1,766

Persimmon Divisoria Brownies P11 114 167 P1,837

Tarts P7 85 116 P812

Total 199 283 P2,649

TOTAL 922 1,124 P14, 234

Corpus Christi Market

Store Location Products

Observed

Price Buyers Unit

Sales

(1 week)

Peso Sales

(1 week)

BarangayBakery and

Pharmacy

Macasandig Brownies P 6 283 426 P2,556

Chantilly P 7 142 276 P1,932

Total 425 702 P4,488

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Dunkin

Donuts

Macasandig Chocolate

FilledDonut

P15 68 88 P1,320

TOTAL 493 790 P5,808

B. Focus Group Interview

Our primary market is Xavier University College. We conducted F.G.I. lastNovember 30, 2007 and December 1, 2007 inside XU campus. Overall, we had

positive feedback for our product from all five sets of respondents, though they found

the crust a little hard. We got the same result from conducting F.G.I. in our secondarymarket, Corpus Christi High School, which occurred last December 10, 2007 and

December 12, 2007.

C. Demand Analysis

1. Per Capita Consumption: PCC=Total Purchases/Total Number of Buyers

XU Market:

Waffle Time P15.39= P4,540/295

Dunkin Donuts P17.66= P5,279/299Cinnamon P13.69= P1,766/129

Persimmon P13.31= P2,649/199

XU Market PCC = P14,234/922= P15.44

Corpus Christi Market:Barangay Bakery and Pharmacy P10.56= P4,488/425Dunkin Donuts P19.41=P1,320/68

Corpus Christi Market PCC = P5,808/493= P11.78

2. Total Units soldXU Market

Waffle Time

Total Units Sold per Week = 317 units

Total Units Sold per Day = 317/6=53 units

Total Units Sold per Month= 53x26= 1,378 units

Dunkin Donuts

Total Units Sold per Week = 343 unitsTotal Units Sold per Day = 343/6= 57.17 or 57 units


Cinnamon

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Total Units Sold per Week = 181 units

Total Units Sold per Day = 181/7= 25.86 or 26 units

Total Units Sold per Month= 26x30= 780 units

Persimmon



Corpus Christi Market:

Barangay Bakery and PharmacyTotal Units Sold per Week = 702 units

Total Units Sold per Day = 702/7= 100.29 or 100 units


Dunkin Donuts



3. Market Share

XU Market

Stores Total Units Percentage

Waffle Time 1,378 28.62%Dunkin Donuts 1,456 30.25%

Cinnamon 780 16.20%

Persimmon 1,200 24.93%

TOTAL 4,814 100%

Corpus Christi Market

Stores Total Units Percentage

Barangay Bakeryand Pharmacy

3,000 88.50%

Dunkin Donuts 390 11.50%

TOTAL 3,390 100%

4. Desired Market Share

XU market:

Maximum: 15% x 4,814= 722 units

Minimum: 10% x 4,814= 481 units

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Corpus Christi market:

Maximum: 12% x 3,390= 407 units

Minimum: 10% x 3,390= 339 units

D. Complete F.G.I and Observation Data: (See Exhibit)

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Marketing Program

JUNE

Advertise through fliers.

To further promote or advertise our product, our company chose to hand outfliers. This way, more and more people, particularly our market, will be aware of our

product and its existence. Handing out of fliers will run for the whole month of June.

Fliers:

Quantity Unit Material Unit Price Amount

1 hour Computer Rental P15 P15

1 page Printing P2.50 P2.50

20 Pages Photocopy P0.50 P101 Pc. Scissors P15 P15

TOTAL P42.50

JULY

Buy five Smore tarts; get a free pen

For every purchase of 5 Smore Tarts, the customer will get a free pen. The

promo will run for the whole month of June and will be advertised through posters.

Posters:


3 Pcs. Yellow Cartolina P7 P21

3 Pcs. Green Cartolina P7 P21

2 Pcs. Pentel Pen P25 P50

1 Pc. Scissors P15 P15

1 Pc. Scotch Tape P15 P15

TOTAL P 122

Prizes:


10 Pcs. Sign Pens P20 P200

TOTAL P200

* The quantity of the prizes is an assumption.

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AUGUST

Fiesta Promo:Buy 5 Smore Tarts, get a pin for free.

This fiesta season, customers can avail our promo of getting one free pin for everyfive Smore Tarts purchased. This promo will run for the whole month of August and will

be advertised through posters.

Posters:


2 Pcs. Yellow Cartolina P7 P14

2 Pcs. Green Cartolina P7 P14

1 Pcs. Pentel Pen P25 P25



TOTAL P 83

Prize:


20 Pcs. Pins P20 P400

* The quantity of the free pins is an assumption.

September No promo will be done in these months. This is to regain

what has spent in the past months promotions. The month of

October is also the month of semestral break, thus students will not

be in school.

October

November


To further promote or advertise our product, our company chose to hand out

fliers. This way, more and more people, particularly our market, will be aware of our

product and its existence. Handing out of fliers will run for the whole month ofNovember.

Fliers:




20 Pages Photocopy P0.50 P10


TOTAL P42.50

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December

Christmas Promo:Buy Smore Tarts in a Christmas themed box.

This Christmas season, customers can get Smore Tarts in a special Christmas

themed box, which makes it appropriate as a gift. This is only applicable to customers

buying 8 pieces of Smore Tarts, as it is the capacity of one box. The promo will run forthe whole month of December and will be advertised through fliers.

Fliers:




20 Pages Photocopy P0.50 P10

1 Pc. Scissors P15 P15TOTAL P42.50

Boxes:


30 Pcs. Boxes P10.50 P315

* Our company assumed that 30 boxes will be used for this promo.

JANUARY


To further promote or advertise our product, our company chose to hand outfliers. This way, more and more people, particularly our market, will be aware of our

product and its existence. Handing out of fliers will run for the whole month of January.

Fliers:



1 page Printing P2.50 P2.5020 Pages Photocopy P0.50 P10


TOTAL P42.50

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FEBRUARY

Valentines Promo:Buy Smore Tarts in a Valentine themed box.

This Valentine season, customers can get Smore Tarts in a special Valentine

themed box, which makes it appropriate as a gift. This is only applicable to customersbuying 8 pieces of Smore Tarts, as it is the capacity of one box. The promo will run for

the whole month of December and will be advertised through fliers.

Posters:


4 Pcs. Red Cartolina P7 P28

2 Pcs. Pink Cartolina P7 P14

1 Pc. Pentel Pen P25 P251 Pc. Scissors P15 P15


TOTAL P 97

Boxes:


30 Pcs. Boxes P10.50 P315

March

No promo will be done this month since this is the endof the semester.

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Technical Plan

Production Process

Production Schedule:

Production schedule is twice a week, every Sunday and Wednesday to ensure ourproducts freshness. In each production session, 64 pieces of Smore Tarts will be

produced. In a week, 128 pieces will be produced.

Each recipe yields 32 units.

Preparation: Time

For the crust:

1. Prepare 400 grams crushed graham crackers, cup brown 1 min.Sugar, and egg white of two medium eggs.

2. Melt butter in a pan over low heat. 3 min.3. Butter the tin cups. 2 min.

For the filling:1. Prepare 1 teaspoon of vanilla,3/4 cups of all purpose

Cream, 1 tablespoon of light corn syrup,2 grams of coffee 2 min.

2. Chop 150 grams of dark sweet chocolate 2 min.

For the topping:1. Chop 24 pieces of large, white marshmallows into 4. 10 min.

TOTAL TIME 20 min.

Cooking:

1. Mix all the ingredients for the crust. 3 min.2. Form the crust by putting about 35 grams of the crust

Mixture With fingers evenly in bottom and up sides. 20 min.

3. Bake for 15 minutes. 15 min.

4. While the crusts are baking, the chocolate filling can beCooked. Mix cream, vanilla, light corn syrup, and

coffee. (1 min.)

5. Heat the cream mixture until it reaches a thick consistency.Then add the chocolate. Mix the chocolate filling mixture

until the chocolate melts. Add butter, then mix. (7 min.)

6. After cooking the crust, let it cool for 10 minutes 10 min.

7. Remove the crusts from the tin cups. 3 min.

8. Fill the crusts with teaspoon of chocolate filling 5 min.

9. Put the marshmallow toppings on top (3 slices of

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Marshmallows each.) 5 min.

10. Bake the Smore Tarts for 7 minutes to melt the

Marshmallow topping. 7 min.11. After baking, let the Smore Tarts cool for 20 minutes to

Get ready for packaging. 20 min.

TOTAL TIME 88 min.

Packaging:1. Put each Smore Tarts in individual paper cups. 7 min.

TOTAL TIME 7 min.

TOTAL TIME for preparation, cooking and packaging 115 min.

*The paper cups are pre made and are bought in a store.

Monthly Production Schedule:

Month Units

June 555 units 555

July Increase by 5% 583

August Increase by 5% 612

September Decrease by 3% 594

October Decrease by 25% 446

November Increase by 15% 513

December Increase by 20% 616

January Increase by 5% 647

February Increase by 3% 666March Decrease by 30% 466

Total 5,698

Average

Units/Month

569.8 570

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Materials:

Ingredients Price Price/Unit

400g Crushed Graham P21.30 (200g) P 1.33

175g Butter P21.10 (225g) P 0.51150g Sugar P14.50 (500g) P 0.14

2 Eggs P 3.50 per piece P 0.22

180mL Cream P33.40 (250mL) P 0.75

150g Dark sweet Chocolate P80.00 (500g) P 0.74

60mLLight Corn Syrup P52.00 (750mL) P 0.13

2g Coffee P 2.00 (2g) P 0.06

5mL Vanilla P 8.55 (60mL) P 0.02

24 pcs. Or 120g Marshmallows P132.50 (1000g) P 0.50

TOTAL P 4.43

Labor:

P0.50 per unit

Schedule of Labor Cost per month: (Labor Cost per unit x Total Units produced

per month)

Month Labor Cost per Unit

Total Unitsproduced

Labor Cost per month

June 0.5 555 277.50

July 0.5 583 291.38

August 0.5 612 306.08

September 0.5 594 296.82

October 0.5 446 222.75

November 0.5 513 256.45

December 0.5 616 307.80

January 0.5 647 323.40

February 0.5 666 333.21

March 0.5 466 233.10

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Fixed Factory Overhead:

Price

Refrigerator Rental P150/month

Production Site Rental P500/month

Water and Electricity P250Total P900/month

Fixed Factory Overhead per Unit: P900/570 units = P1.58

Variable Factory Overhead:

Price Price/Unit

Gas P612 P612/ 60 cooking

sessions/32 unitsP0.32

Paper Cups P 4.50 (100 pieces) P 0.05

Total P0.37

Baking Equipment Needed:

Stove P1,050

Oven 4,300

Weighing Scale 250Baking Utensils:

Measuring Cups P120

Mixing Bowls P250Sauce Pan P150

Baking Sheets P120 * 2= P240

Chopping Board P80

Knife P100

Tin Cups P8.50*32= P272

Whisk P100

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Production Cost and Selling Price:

Materials P4.40

Labor P0.50Variable Factory Overhead P0.37

Total Production Cost P5.27Fixed Factory Overhead/Unit 1.58

Total 6.85

Add: Contingency 3% 0.21

Total 7.06Add: Mark Up 50% 3.53

Selling Price: P10.59 P11.00

Production Site Map: (See Exhibit)

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Financial Plan

I. Financial Assumptions:

1. Partner's Allowance is P 150 per month.

2. The selling will be done through consignment.3. All Sales are for cash.

4. All Materials purchases are for cash.

5. Materials purchases will vary proportionately with production.

6. Unit sales are 95% of Goods Available for Sale. Spoilage is 1% of Goods Available for Sale.

7. Inventory end:

Raw Materials - 10% of total materials available for use.

Finished Goods - 4% of goods available for sale

8. Selling price per unit is P11.

9. Variable production cost per unit of S'more Tart:

Direct Material 4.4

Direct Labor 0.5

Variable Overhead 0.37

5.27

10. Fixed Overhead is:

Refrigerator Rental 150

Production Site Rental 500

Electricity and Water 250

900

11. Advertising Expense will vary in each month.

12. The following equipment will be purchased:

Stove 1050Oven 4300

Baking Utensils 1312

Weighing Scale 250

13. After the 10-month period, we will continue to operate our business. Thus, the equipment

purchased will continue to depreciate after the 10-month period.

14. Fixed selling expenses per month:

Partner's Allowances (150x5) 750

Supplies 100

Transportation 120

Depreciation:

Stove (P1050/120 months) 8.75

Oven (P4300/120 months) 35.83

Baking Utensils (P1312/60 months) 21.87

Weighing Scale (P250/120 months) 2.08

68.53

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1. Gross Profit Rate = Gross profit/Sales = P22,485.21/P61,758.40 = 36.40%

2. Rate of Return on Sales = Net Income/ Sales = P8,311.77/P61,758.40= 13.46%

3. Return on Investment = Net Income/ Investment = P8,311.77/P14500 = 57.32%

4. Operating Ratio = (Cost of Goods Sold + Operating Expenses)/ Sales

= P43,769.76/P61,758.40= 70.09%

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EXHIBITS

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Exhibit 1: Production Site

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Productionschedule:

Production per Week = 128 units/6 days x 26 days = 554.66 555 units

Month Units/month

June. 555 555

July. Increase by 5% 583Aug. Increase by 5% 612

Sept. Decrease by 3% 594

Oct.Decrease by25% 446

Nov. Increase by 15% 513

Dec. Increase by 20% 616

Jan. Increase by 5% 647

Feb. Increase by 3% 666

Mar.Decrease by30% 466

Total 5697

Schedule of Finished Goods

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1% 95% 4%

MonthInventoryBeginning

Production thisMonth

Goods Available forSale Spoilage Sales

InventoryEnd

June 0 555 555 6 527 22

July 22 583 605 6 575 24

August 24 612 636 7 604 25

September 25 594 619 6 588 25

October 25 446 471 5 447 19November 19 513 532 6 505 21

December 21 616 637 7 605 25

January 25 647 672 7 638 27

February 27 666 693 7 658 28

March 28 466 494 25 469

Schedule of Variable Production Cost on Finished Goods

1% 95% 4%


Production thisMonth

Goods Available forSale Spoilage Sales

InventoryEnd

June 0 2924.85 2924.85 31.62 2777.29 115.94

July 115.94 3071.09 3188.35 31.62 3030.25 126.48

August 126.48 3226.03 3351.72 36.89 3183.08 131.75

September 131.75 3128.48 3262.13 31.62 3098.76 131.75

October 131.75 2350.42 2482.17 26.35 2355.69 100.13

November 100.13 2703.51 2803.64 31.62 2661.35 110.67

December 110.67 3246.32 3356.99 36.89 3188.35 131.75

January 131.75 3409.69 3541.44 36.89 3362.26 142.29

February 142.29 3509.82 3652.11 36.89 3462.39 147.56

March 147.56 2455.82 2603.38 131.75 2466.36

Schedule of Raw Materials Cost

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Materials Available 90% 10%


MaterialsPurchases for use Material

InventoryEnd

June 0.00 2713.33 2713.33 2442.00 271.33

July 271.33 2578.89 2850.22 2565.20 285.02

August 285.02 2706.98 2992.00 2692.80 299.20

September 299.20 2604.80 2904.00 2613.60 290.40

October 290.40 1890.04 2180.44 1962.40 218.04November 218.04 2289.96 2508.00 2257.20 250.80

December 250.80 2760.76 3011.56 2710.40 301.16

January 301.16 2861.95 3163.11 2846.80 316.31

February 316.31 2939.70 3256.00 2930.40 325.60

March 325.60 1952.62 2278.22 2050.40 227.82

Schedule of Labor Cost per month: (Labor Cost per unit x Total Units produced permonth)

Month Labor Cost per Unit Total Units produced Labor Cost per month

June 0.5 555 277.50

July 0.5 583 291.50

August 0.5 612 306.00

September 0.5 594 297.00

October 0.5 446 223.00

November 0.5 513 256.50

December 0.5 616 308.00

January 0.5 647 323.50

February 0.5 666 333.00

March 0.5 466 233.00

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Schedule of Variable Overhead per month: (Variable Overhead per unit x Total Units Produced permonth)

Variable Overhead Variable Overhead

Month per unit Total Units produced per month

June 0.37 555 205.35

July 0.37 583 215.71

August 0.37 612 226.44

September 0.37 594 219.78October 0.37 446 165.02

November 0.37 513 189.81

December 0.37 616 227.92

January 0.37 647 239.39

February 0.37 666 246.42

March 0.37 466 172.42

Exhibit 4: Financial Statements

31


34/75


35/75

Statement of Cash Flows

For the period ended March 31, 2009

Month June July August September October November December January February March Total

Cash Receipts

Investment by Partners 14500.00

Cash Sales 5797.00 6325.00 6644.00 6468.00 4917.00 5555.00 6655.00 7018.00 7238.00 5159.00 617

20297.00

Cash Disbursements

Pre-operating Expenses 939.30 9

Purchase of Stove 1050.00

Purchase of Oven 4300.00 3

Purchase of Baking Utensils 1312.00 2

Purchase of Weighing Scale 250

Purchase of Raw Materials 2713.33 2578.89 2706.98 2604.80 1890.04 2289.96 2760.76 2861.95 2939.70 1952.62 252

Payment for Direct Labor 277.50 291.50 306.00 297.00 223.00 256.50 308.00 323.50 333.00 233.00 28

Payment for Variable Cost 205.35 215.71 226.44 219.78 165.02 189.81 227.92 239.39 246.42 172.42 21

Payment for Rental 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 90

Partners' Allowances 750.00 750.00 750.00 750.00 750.00 750.00 750.00 750.00 750.00 750.00 75

Supplies 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 10

Transportation 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 12

Taxes and Licenses 1400.00 14Advertisement and Promotion 42.50 322.00 483.00 0.00 0.00 42.50 357.50 42.50 412.00 0.00 17

14359.98 5278.10 5592.42 4991.58 4148.06 4648.77 5524.18 5337.34 5801.12 4228.04 536

Net cash Inflow (outflow) 5937.02 1046.90 1051.58 1476.42 768.94 906.23 1130.82 1680.66 1436.88 930.96 80

Cash, Beginning 5937.02 6983.92 8035.50 9511.92 10280.86 11187.09 12317.91 13998.57 15435.45 825

Cash, End 5937.02 6983.92 8035.50 9511.92 10280.86 11187.09 12317.91 13998.57 15435.45 16366.41 905

M. PhoeNix Company

33


36/75

alance Sheet

or the period ended March 31, 2009

onth June July August September October November December January February M

SSETS

Cash 5937.02 6983.92 8035.50 9511.92 10280.86 11187.09 12317.91 13998.57 15435.45

Inventory:

Finished Goods 115.94 126.48 131.75 131.75 100.13 110.67 131.75 142.29 147.56

Raw Materials 271.33 285.02 299.20 290.40 218.04 250.80 301.16 316.31 325.60

Stove,net 1041.25 1032.50 1023.75 1015.00 1006.25 997.50 988.75 980.00 971.25

Oven, net 4264.17 4228.34 4192.51 4156.68 4120.85 4085.02 4049.19 4013.36 3977.53

Baking Utensils, net 1290.13 1268.26 1246.39 1224.52 1202.65 1180.78 1158.92 1137.04 1115.18

Weighing Scale, net 247.92 245.84 243.76 241.68 239.6 237.52 235.44 233.36 231.28

OTAL 13167.76 14170.36 15172.86 16571.95 17168.38 18049.38 19183.11 20820.93 22203.85

ARTNERS' Capital

Capital, beg

Investments 14500.00 13167.76 14170.36 15172.86 16571.95 17168.38 18049.38 19183.11 20820.93

Income/Loss for the period -1332.24 1002.60 1002.50 1399.09 596.43 881.00 1133.73 1637.82 1382.92

APITAL, end 13167.76 14170.36 15172.86 16571.95 17168.38 18049.38 19183.11 20820.93 22203.85

Exhibit 5: Observation Results

34


37/75

Market: Xavier University Market: Xavier University

Day / Date: December 1, 2007 / Saturday Day / Date: December 1, 2007 / Saturday

Store: Cinnamon Store: Cinnamon

Product: Brownies Product: Oat Bar

Price: P 10.00 Price: P 9.50

Time Number of Buyers Unit Sales Peso Sales Time Number of Buyers Unit Sales Peso S

Male Female Male Female

07:00 - 08:00 am 07:00 - 08:00 am

08:00 - 09:00 am 08:00 - 09:00 am

09:00 - 10:00 am 09:00 - 10:00 am 2 2

10:00 - 11:00 am 1 1 P 10.00 10:00 - 11:00 am

11:00 - 12:00 am 11:00 - 12:00 am

12:00 - 01:00 am 1 1 10 12:00 - 01:00 am

01:00 - 02:00 pm 01:00 - 02:00 pm 1 1

02:00 - 03:00 pm 2 3 30 02:00 - 03:00 pm 3 4

03:00 - 04:00 pm 1 1 10 03:00 - 04:00 pm 1 2 5

04:00 - 05:00 pm 3 4 40 04:00 - 05:00 pm 1 2 3

05:00 - 06:00 pm 05:00 - 06:00 pm

06:00 - 07:00 pm 1 3 30 06:00 - 07:00 pm

07:00 - 08:00 pm 1 1 10 07:00 - 08:00 pm

08:00 - 09:00 pm 08:00 - 09:00 pm

09:00 - 10:00 pm Total 2 10 15 P 1Total 2 8 14 P 140


35


38/75

Day / Date: December 2, 2007 / Sunday Day / Date: December 2, 2007 / Sunday






07:00 - 08:00 am 07:00 - 08:00 am

08:00 - 09:00 am 08:00 - 09:00 am09:00 - 10:00 am 2 2 P 20 09:00 - 10:00 am

10:00 - 11:00 am 10:00 - 11:00 am 1 1 P

11:00 - 12:00 am 1 1 10 11:00 - 12:00 am

12:00 - 01:00 am 1 1 10 12:00 - 01:00 am

01:00 - 02:00 pm 01:00 - 02:00 pm 2 2

02:00 - 03:00 pm 02:00 - 03:00 pm 1 1 3

03:00 - 04:00 pm 1 1 10 03:00 - 04:00 pm 2 2 4

04:00 - 05:00 pm 1 1 4 40 04:00 - 05:00 pm 1 2

05:00 - 06:00 pm 3 3 30 05:00 - 06:00 pm 1 1

06:00 - 07:00 pm 1 1 10 06:00 - 07:00 pm

07:00 - 08:00 pm 1 2 20 07:00 - 08:00 pm

08:00 - 09:00 pm 08:00 - 09:00 pm

09:00 - 10:00 pm Total 3 8 13 P 1

Total 3 9 15 P 150


Day / Date: December 3, 2007 / Monday Day / Date: December 3, 2007 / Monday


36


39/75


40/75



07:00 - 08:00 am 07:00 - 08:00 am

08:00 - 09:00 am 08:00 - 09:00 am

09:00 - 10:00 am 1 1 P 10 09:00 - 10:00 am

10:00 - 11:00 am 10:00 - 11:00 am

11:00 - 12:00 am 11:00 - 12:00 am

12:00 - 01:00 am 12:00 - 01:00 am01:00 - 02:00 pm 01:00 - 02:00 pm

02:00 - 03:00 pm 1 1 2 20 02:00 - 03:00 pm

03:00 - 04:00 pm 03:00 - 04:00 pm 2 1

04:00 - 05:00 pm 1 1 10 04:00 - 05:00 pm 1 1

05:00 - 06:00 pm 2 4 40 05:00 - 06:00 pm 1 2

06:00 - 07:00 pm 06:00 - 07:00 pm 1 1

07:00 - 08:00 pm 1 1 5 50 07:00 - 08:00 pm 1 4

08:00 - 09:00 pm 08:00 - 09:00 pm 1 3

09:00 - 10:00 pm Total 3 4 12 P

Total 3 5 13 P 130


Day / Date: December 6, 2007 / Thursday Day / Date: December 6, 2007 / Thursday





38


41/75


07:00 - 08:00 am 07:00 - 08:00 am

08:00 - 09:00 am 08:00 - 09:00 am

09:00 - 10:00 am 1 1 P 10 09:00 - 10:00 am 2 3 P

10:00 - 11:00 am 10:00 - 11:00 am

11:00 - 12:00 am 1 1 10 11:00 - 12:00 am 1 1

12:00 - 01:00 am 1 1 10 12:00 - 01:00 am

01:00 - 02:00 pm 01:00 - 02:00 pm

02:00 - 03:00 pm 1 1 2 20 02:00 - 03:00 pm 1 103:00 - 04:00 pm 03:00 - 04:00 pm 1 2

04:00 - 05:00 pm 1 2 20 04:00 - 05:00 pm

05:00 - 06:00 pm 1 1 10 05:00 - 06:00 pm 1 1

06:00 - 07:00 pm 1 3 30 06:00 - 07:00 pm 1 3

07:00 - 08:00 pm 07:00 - 08:00 pm 1 1 2

08:00 - 09:00 pm 1 1 10 Total 3 6 13 P 1

Total 3 5 13 P 130


Day / Date: December 7, 2007 / Friday Day / Date: December 7, 2007 / Friday






07:00 - 08:00 am 07:00 - 08:00 am

39


42/75

08:00 - 09:00 am 08:00 - 09:00 am

09:00 - 10:00 am 1 1 P 10 09:00 - 10:00 am 1 1 P

10:00 - 11:00 am 10:00 - 11:00 am 1 1

11:00 - 12:00 am 1 1 10 11:00 - 12:00 am

12:00 - 01:00 am 12:00 - 01:00 am

01:00 - 02:00 pm 1 1 10 01:00 - 02:00 pm 1 3

02:00 - 03:00 pm 02:00 - 03:00 pm

03:00 - 04:00 pm 2 2 20 03:00 - 04:00 pm 1 1

04:00 - 05:00 pm 2 3 30 04:00 - 05:00 pm 2 205:00 - 06:00 pm 05:00 - 06:00 pm 1 1

06:00 - 07:00 pm 1 1 10 06:00 - 07:00 pm 1 3

07:00 - 08:00 pm 1 2 3 30 07:00 - 08:00 pm

08:00 - 09:00 pm 1 2 20 Total 2 6 12 P

09:00 - 10:00 pm 2 2 20

Total 3 9 16 P 168



Store: Persimmon Store: Persimmon

Product: Brownies Product: Tarts

Price: P 11 Price: P 7



07:00 - 08:00 am 07:00 - 08:00 am

08:00 - 09:00 am 1 5 P 55 08:00 - 09:00 am

40


43/75

09:00 - 10:00 am 1 2 22 09:00 - 10:00 am 1 3 4P 28

10:00 - 11:00 am 2 4 44 10:00 - 11:00 am 1 1 3

11:00 - 12:00 am 11:00 - 12:00 am

12:00 - 01:00 am 3 3 33 12:00 - 01:00 am

01:00 - 02:00 pm 1 1 11 01:00 - 02:00 pm

02:00 - 03:00 pm 02:00 - 03:00 pm 1 1 3

03:00 - 04:00 pm 2 2 4 44 03:00 - 04:00 pm 1 2 4

04:00 - 05:00 pm 1 1 11 04:00 - 05:00 pm 1 2

05:00 - 06:00 pm 1 2 22 05:00 - 06:00 pm06:00 - 07:00 pm 06:00 - 07:00 pm

07:00 - 08:00 pm Total 5 7 16 P

Total 5 9 22 P 242


Day / Date: December 3, 2007 / Monday Day / Date: December 3, 2007 / Monday






07:00 - 08:00 am 07:00 - 08:00 am

08:00 - 09:00 am 1 1 P 11 08:00 - 09:00 am 2 3

09:00 - 10:00 am 3 3 33 09:00 - 10:00 am 1 1

10:00 - 11:00 am 10:00 - 11:00 am

11:00 - 12:00 am 1 2 22 11:00 - 12:00 am 2 2

41


44/75


45/75

02:00 - 03:00 pm 2 1 3 33 02:00 - 03:00 pm 1 1 3

03:00 - 04:00 pm 1 2 3 33 03:00 - 04:00 pm 2 2 6

04:00 - 05:00 pm 04:00 - 05:00 pm 1 3

05:00 - 06:00 pm 05:00 - 06:00 pm

06:00 - 07:00 pm 06:00 - 07:00 pm

07:00 - 08:00 pm 07:00 - 08:00 pm

Total 8 10 19 P 209 Total 3 9 18 P


Day / Date: December 5, 2007 / Wednesday Day / Date: December 5, 2007 / Wednesday






07:00 - 08:00 am 07:00 - 08:00 am

08:00 - 09:00 am 2 2 P 22 08:00 - 09:00 am

09:00 - 10:00 am 1 1 2 22 09:00 - 10:00 am 2 2P 14

10:00 - 11:00 am 10:00 - 11:00 am

11:00 - 12:00 am 1 3 33 11:00 - 12:00 am

12:00 - 01:00 am 2 2 22 12:00 - 01:00 am 1 3

01:00 - 02:00 pm 1 1 11 01:00 - 02:00 pm 1 1

02:00 - 03:00 pm 1 5 55 02:00 - 03:00 pm 1 1 3

03:00 - 04:00 pm 1 1 2 22 03:00 - 04:00 pm 3 1 5

43


46/75

04:00 - 05:00 pm 1 1 11 04:00 - 05:00 pm 1 1

05:00 - 06:00 pm 05:00 - 06:00 pm

06:00 - 07:00 pm 06:00 - 07:00 pm

07:00 - 08:00 pm 07:00 - 08:00 pm

Total 6 9 18 P 198 Total 6 4 15 P


Day / Date: December 6, 2007 / Thursday Day / Date: December 6, 2007 / Thursday






07:00 - 08:00 am 07:00 - 08:00 am

08:00 - 09:00 am 2 2 P 22 08:00 - 09:00 am 2 2

09:00 - 10:00 am 1 1 11 09:00 - 10:00 am 1 1

10:00 - 11:00 am 3 3 33 10:00 - 11:00 am 1 2

11:00 - 12:00 am 11:00 - 12:00 am 3 3

12:00 - 01:00 am 2 2 22 12:00 - 01:00 am

01:00 - 02:00 pm 1 1 11 01:00 - 02:00 pm 1 1 3

02:00 - 03:00 pm 1 2 3 33 02:00 - 03:00 pm 1 2 3

03:00 - 04:00 pm 1 5 9 99 03:00 - 04:00 pm 4 1 7

04:00 - 05:00 pm 1 1 11 04:00 - 05:00 pm

05:00 - 06:00 pm 2 3 33 05:00 - 06:00 pm

44


47/75

06:00 - 07:00 pm 06:00 - 07:00 pm

07:00 - 08:00 pm 07:00 - 08:00 pm

Total 2 19 25 P 275 Total 9 8 21 P








07:00 - 08:00 am 07:00 - 08:00 am

08:00 - 09:00 am 08:00 - 09:00 am

09:00 - 10:00 am 2 6P 66 09:00 - 10:00 am 1 1P 7

10:00 - 11:00 am 10:00 - 11:00 am

11:00 - 12:00 am 11:00 - 12:00 am 1 2

12:00 - 01:00 am 1 3 33 12:00 - 01:00 am

01:00 - 02:00 pm 1 1 11 01:00 - 02:00 pm 1 1

02:00 - 03:00 pm 2 4 44 02:00 - 03:00 pm 1 2

03:00 - 04:00 pm 1 1 7 77 03:00 - 04:00 pm 1 1 5

04:00 - 05:00 pm 1 2 5 55 04:00 - 05:00 pm

05:00 - 06:00 pm 05:00 - 06:00 pm

06:00 - 07:00 pm 06:00 - 07:00 pm

07:00 - 08:00 pm 07:00 - 08:00 pm

45


48/75

Total 3 8 26 P 286 Total 2 4 11

Market: Xavier University

Day / Date: December 4, 2007 / Tuesday

Store: Dunkin' Donut

Product: Choco Filled

Price: P 15

Time Number of Buyers Unit Sales Peso Sales

Male Female

07:00 - 08:00 am

08:00 - 09:00 am 1 1 P 15

09:00 - 10:00 am 2 2 4 60

10:00 - 11:00 am 1 1 2 30

11:00 - 12:00 am 1 1 15

12:00 - 01:00 am

01:00 - 02:00 pm 1 3 45

02:00 - 03:00 pm 1 1 2 30

03:00 - 04:00 pm 3 1 5 75

04:00 - 05:00 pm 3 2 7 105

05:00 - 06:00 pm 2 4 5 75

06:00 - 07:00 pm 1 2 3 45

Total 14 15 33 P 495

46


49/75


50/75


Day / Date: December 6, 2007 / Thursday



Price: P 15


Male Female

07:00 - 08:00 am 2 2 P 3008:00 - 09:00 am 1 1 2 30

09:00 - 10:00 am 1 1 2 30

10:00 - 11:00 am 2 1 3 45

11:00 - 12:00 am 1 1 4 60

12:00 - 01:00 am

01:00 - 02:00 pm 1 2 3 45

02:00 - 03:00 pm 1 3 45

03:00 - 04:00 pm 3 2 5 75

04:00 - 05:00 pm 3 2 5 75

05:00 - 06:00 pm 2 1 8 120

Total 16 12 37 P 555


Day / Date: December 7, 2007 / Friday


48


51/75


52/75

Male Female

07:00 - 08:00 am 2 2 P 30

08:00 - 09:00 am 1 1 2 30

09:00 - 10:00 am 3 1 4 60

10:00 - 11:00 am 1 1 2 30

11:00 - 12:00 am 3 3 45

12:00 - 01:00 am 2 1 3 45

01:00 - 02:00 pm 3 2 5 75

02:00 - 03:00 pm 1 4 6003:00 - 04:00 pm 1 2 30

04:00 - 05:00 pm

05:00 - 06:00 pm

Total 16 7 27 P 405


Day / Date: December 10, 2007 / Monday



Price: P 15


Male Female

07:00 - 08:00 am 1 1 2 P 30

08:00 - 09:00 am 1 1 15

50


53/75


54/75

08:00 - 09:00 am 1 1 P 16 08:00 - 09:00 am 1 1

09:00 - 10:00 am 2 1 3 48 09:00 - 10:00 am 2 1 3

10:00 - 11:00 am 1 2 3 48 10:00 - 11:00 am 1 1

11:00 - 12:00 am 1 1 16 11:00 - 12:00 am

12:00 - 01:00 am 12:00 - 01:00 am 1 1

01:00 - 02:00 pm 1 3 4 64 01:00 - 02:00 pm

02:00 - 03:00 pm 2 1 3 48 02:00 - 03:00 pm 2 303:00 - 04:00 pm 3 2 5 80 03:00 - 04:00 pm 3 1 5

04:00 - 05:00 pm 3 4 7 112 04:00 - 05:00 pm 2 2 4

05:00 - 06:00 pm 2 1 3 48 05:00 - 06:00 pm 1 1 2

06:00 - 07:00 pm 1 1 16 06:00 - 07:00 pm 1 1

Total 15 16 31 P 496 Total 9 10 21 P



Store: Waffle Time Store: Waffle Time

Product: Belgian Chocolate Waffle Product: Swiss Chocolate Waffle




07:00 - 08:00 am 1 1 P 16 07:00 - 08:00 am

08:00 - 09:00 am 2 2 32 08:00 - 09:00 am 1 1 2

52


55/75


56/75


57/75

11:00 - 12:00 am 1 1 16 11:00 - 12:00 am 1 1 2

12:00 - 01:00 am 12:00 - 01:00 am

01:00 - 02:00 pm 1 1 16 01:00 - 02:00 pm 1 1

02:00 - 03:00 pm 1 2 32 02:00 - 03:00 pm 1 1 2

03:00 - 04:00 pm 3 5 8 128 03:00 - 04:00 pm 2 1 3

04:00 - 05:00 pm 4 4 8 128 04:00 - 05:00 pm 1 2 4

05:00 - 06:00 pm 2 3 6 96 05:00 - 06:00 pm 3 4 706:00 - 07:00 pm 2 3 48 06:00 - 07:00 pm 2 2

Total 12 19 34 P 544 Total 12 14 27 P



Store: Waffle Time Store: Waffle Time

Product: Belgian Chocolate Waffle Product: Swiss Chocolate Waffle




07:00 - 08:00 am 2 1 3 P 48 07:00 - 08:00 am

08:00 - 09:00 am 2 1 3 48 08:00 - 09:00 am 2 1 3

09:00 - 10:00 am 3 3 48 09:00 - 10:00 am 1 1

10:00 - 11:00 am 2 1 3 48 10:00 - 11:00 am 1 1

11:00 - 12:00 am 1 1 16 11:00 - 12:00 am 1 1 2

12:00 - 01:00 am 1 1 2 32 12:00 - 01:00 am

01:00 - 02:00 pm 1 1 2 32 01:00 - 02:00 pm 1 1 2

02:00 - 03:00 pm 2 3 5 80 02:00 - 03:00 pm

55


58/75


59/75

05:00 - 06:00 pm 2 2 6 96 05:00 - 06:00 pm 1 2

Total 13 16 33 P 528 Total 12 9 24 P

Market: Corpus Christi Market: Corpus Christi


Store: Bgy. Bakery Store: Bgy. Bakery

Product: Brownies Product: Chantilly




06:00 - 07:00 am 06:00 - 07:00 am

07:00 - 08:00 am 1 3 8 P 48 07:00 - 08:00 am 1 2 5

08:00 - 09:00 am 1 1 6 36 08:00 - 09:00 am 1 7

09:00 - 10:00 am 2 3 18 09:00 - 10:00 am 2 10

10:00 - 11:00 am 1 1 6 10:00 - 11:00 am 1 1

11:00 - 12:00 am 1 1 6 11:00 - 12:00 am 1 4

12:00 - 01:00 am 2 2 7 42 12:00 - 01:00 am 1 3

01:00 - 02:00 pm 1 3 18 01:00 - 02:00 pm

02:00 - 03:00 pm 1 1 2 12 02:00 - 03:00 pm 1 2

03:00 - 04:00 pm 2 2 12 03:00 - 04:00 pm 1 2

04:00 - 05:00 pm 3 6 11 66 04:00 - 05:00 pm 3 2 10

05:00 - 06:00 pm 4 5 12 72 05:00 - 06:00 pm 1 1 4

57


60/75


61/75








06:00 - 07:00 am 1 6 P 36 06:00 - 07:00 am 1 4

07:00 - 08:00 am 1 1 3 18 07:00 - 08:00 am 1 3

08:00 - 09:00 am 2 4 24 08:00 - 09:00 am 2 2

09:00 - 10:00 am 1 1 6 09:00 - 10:00 am 1 3

10:00 - 11:00 am 1 2 12 10:00 - 11:00 am 1 6

11:00 - 12:00 am 2 2 12 11:00 - 12:00 am 2 2

12:00 - 01:00 am 3 1 5 30 12:00 - 01:00 am

01:00 - 02:00 pm 1 1 2 12 01:00 - 02:00 pm

02:00 - 03:00 pm 02:00 - 03:00 pm 1 1 8

03:00 - 04:00 pm 2 4 9 54 03:00 - 04:00 pm 2 5

04:00 - 05:00 pm 4 7 16 96 04:00 - 05:00 pm 4 5 11

05:00 - 06:00 pm 3 5 9 54 05:00 - 06:00 pm 2 1 6

06:00 - 07:00 pm 2 3 7 42 06:00 - 07:00 pm 1 2

Total 19 26 66 P 396 Total 11 14 57 P

59


62/75








06:00 - 07:00 am 06:00 - 07:00 am

07:00 - 08:00 am 3 6 P 36 07:00 - 08:00 am 1 2 6

08:00 - 09:00 am 1 1 4 24 08:00 - 09:00 am 1 1 5

09:00 - 10:00 am 1 2 5 30 09:00 - 10:00 am

10:00 - 11:00 am 10:00 - 11:00 am

11:00 - 12:00 am 1 1 2 12 11:00 - 12:00 am 1 2

12:00 - 01:00 am 1 6 36 12:00 - 01:00 am

01:00 - 02:00 pm 1 2 12 01:00 - 02:00 pm 1 2

02:00 - 03:00 pm 2 1 5 30 02:00 - 03:00 pm 2 3

03:00 - 04:00 pm 1 1 5 30 03:00 - 04:00 pm 2 3 8

04:00 - 05:00 pm 4 6 13 78 04:00 - 05:00 pm 1 1 4

05:00 - 06:00 pm 3 5 8 48 05:00 - 06:00 pm 1 1 7

06:00 - 07:00 pm 1 2 12 06:00 - 07:00 pm

Total 14 22 58 P 348 Total 7 12 37 P

60


63/75








06:00 - 07:00 am 06:00 - 07:00 am

07:00 - 08:00 am 2 4 9 P 54 07:00 - 08:00 am 1 3

08:00 - 09:00 am 1 3 5 30 08:00 - 09:00 am 1 2 8

09:00 - 10:00 am 2 1 3 18 09:00 - 10:00 am 1 1

10:00 - 11:00 am 3 2 6 36 10:00 - 11:00 am

11:00 - 12:00 am 1 2 4 24 11:00 - 12:00 am

12:00 - 01:00 am 1 1 3 18 12:00 - 01:00 am 1 2

01:00 - 02:00 pm 1 1 6 01:00 - 02:00 pm

02:00 - 03:00 pm 1 3 6 36 02:00 - 03:00 pm 1 2 5

03:00 - 04:00 pm 1 1 6 03:00 - 04:00 pm 2 1 4

04:00 - 05:00 pm 3 3 18 04:00 - 05:00 pm 2 2

05:00 - 06:00 pm 2 4 24 05:00 - 06:00 pm

06:00 - 07:00 pm 1 2 12 06:00 - 07:00 pm

Total 14 21 47 P 282 Total 5 9 25 P

61


64/75


65/75


Day / Date: December 11, 2007 / Tuesday Day / Date: December 11, 2007 / Tuesday






06:00 - 07:00 am 2 4 P 24 06:00 - 07:00 am 1 2

07:00 - 08:00 am 1 1 6 36 07:00 - 08:00 am 2 8

08:00 - 09:00 am 1 1 2 12 08:00 - 09:00 am 1 1 3

09:00 - 10:00 am 1 2 12 09:00 - 10:00 am 1 1 4

10:00 - 11:00 am 1 1 6 10:00 - 11:00 am

11:00 - 12:00 am 2 1 5 30 11:00 - 12:00 am

12:00 - 01:00 am 1 2 4 24 12:00 - 01:00 am

01:00 - 02:00 pm 01:00 - 02:00 pm 1 1

02:00 - 03:00 pm 1 3 6 36 02:00 - 03:00 pm 1 2 10

03:00 - 04:00 pm 2 3 18 03:00 - 04:00 pm

04:00 - 05:00 pm 3 6 10 60 04:00 - 05:00 pm 4 4 9

05:00 - 06:00 pm 4 4 8 48 05:00 - 06:00 pm 2 3 506:00 - 07:00 pm 2 2 12 06:00 - 07:00 pm

Total 16 23 53 P 318 Total 10 14 42 P

63


66/75


67/75

Market: Corpus Christi

Day / Date: December 8, 2007 / Saturday



Price: P 15


Male Female

08:00 - 09:00 am

09:00 - 10:00 am 1 1 P 15

10:00 - 11:00 am 1 3 45

11:00 - 12:00 am

12:00 - 01:00 am

01:00 - 02:00 pm 1 2 30

02:00 - 03:00 pm 1 2 3 45

03:00 - 04:00 pm 1 1 15

04:00 - 05:00 pm 1 1 15

05:00 - 06:00 pm

Total 3 5 11 P 165

65


68/75

Market: Corpus Christi

66


69/75


70/75

Exhibit 6: FGI Results

Xavier University Market FGI (Answers of the majority):

Introductory Questions:

Do you like Pastries? If yes, what kind?

(please specify)

YES, Brownies

How often do you eat/purchase pastries? Sometimes

Are you familiar with the American snack

Smore (chocolate and roasted

marshmallows sandwiched between 2

graham crackers)?

NO

We are introducing the same snack, but in a

tart form. Would you be interested to tryand buy a new pastry, The Smore Tarts?

YES

Appearance:

Is our product, Smore Tarts, presentable? YES

How do you find our products appearance

compared to the other pastries that youveseen?

Delicious

Do you think our product will stand outwith other pastries such as brownies,

cookies, etc.?

Yes

Do you like the packaging of our product? Yes

How do you find the size of our product? Just Right

Taste:

Is our product a.) Too sweet

b.) Just rightc.) Lack sweetness

Just Right

How do you find the graham crust? Thick and Hard

How do you find the chocolate filling and

the roasted marshmallow topping?

Yummy/ Delicious

How would you rate the over-all taste of

our product from the scale 1-5 (5 being thehighest)?

5

68


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Corpus Christi Market (Answers of the majority):

Introductory Questions:

Do you like Pastries? If yes, what kind?

(please specify)

YES, Brownies

How often do you eat/purchase pastries? Sometimes

Are you familiar with the American snack

Smore (chocolate and roastedmarshmallows sandwiched between 2

graham crackers)?

YES

We are introducing the same snack, but in atart form. Would you be interested to try

and buy a new pastry, The Smore Tarts?

YES

Appearance:

Is our product, Smore Tarts, presentable? YES

How do you find our products appearancecompared to the other pastries that youve

seen?

Unique

Do you think our product will stand out

with other pastries such as brownies,

cookies, etc.?

Yes

Do you like the packaging of our product? Yes

How do you find the size of our product? Just Right

Taste:

Is our product a.) Too sweetb.) Just right

c.) Lack sweetness

Just Right

How do you find the graham crust? Just Right

How do you find the chocolate filling andthe roasted marshmallow topping?

Delicious

How would you rate the over-all taste of

our product from the scale 1-5 (5 being thehighest)?

4

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BM 12 a - Group 2 a FS First Draft

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Transcript of BM 12 a - Group 2 a FS First Draft