Blumler Katz Music Magazines
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AUDIENCE THEORY USES AND GRATIFICATIONS THEORY (Blumler and Katz) The audience consumes (uses) the media to fulfil one of four basic needs; and the media meets (gratifies) these needs. DIVERSION The need for escapism; to escape the humdrum of everyday life PERSONAL RELATIONSHIPS A) Using the media to fulfil the need for companionship B) Using the media to form relationships with others; to be part of a social group PERSONAL IDENTITY Using the media to find out about ourselves SURVEILLANCE Using the media to find out about events going on around us Task one: explain what the uses and gratifications theory is and identify the four basic needs. The uses and gratifications theory is a popular approach to understanding mass communications with the consumers. It a theory which meets the need of consumer satisfaction, when people take media into their own needs, such as the four basic needs listed above.
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Explain what the uses and gratifications theory is and identify the four basic needs.
Transcript of Blumler Katz Music Magazines
AUDIENCE THEORYUSES AND GRATIFICATIONS THEORY (Blumler and Katz)
The audience consumes (uses) the media to fulfil one of four basic needs; and the media meets (gratifies) these needs.DIVERSIONThe need for escapism; to escape the humdrum of everyday lifePERSONAL RELATIONSHIPS
A) Using the media to fulfil the need for companionshipB) Using the media to form relationships with others; to be part of a social group
PERSONAL IDENTITYUsing the media to find out about ourselvesSURVEILLANCEUsing the media to find out about events going on around us
Task one: explain what the uses and gratifications theory is and identify the four basic needs.
The uses and gratifications theory is a popular approach to understanding mass communications with the consumers. It a theory which meets the need of consumer satisfaction, when people take media into their own needs, such as the four basic needs listed above.
