Bluetooth Smart
Transcript of Bluetooth Smart
…personal
…portable
…connected
Dialog Semiconductor
Capital Markets Day
16 September 2015, London
…personal
…portable
…connected
SmartBond™ – Bluetooth® Smart
Sean McGrath
SVP Connectivity,
Automotive and Industrial
Market update
Product update
Key takeaways
Agenda
• Evolution of current Bluetooth standard – open and license-free standard
• Focus on ultra-low power consumption
• Faster connection set-up and tear-down
• Ideal for transferring small amounts of data
Bluetooth® Smart What Is It?
What Is It?
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Bluetooth® Smart market size Fast growing market opportunity
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Source: IHS, Juniper, Dialog
73% CAGR 2014-2017
Bluetooth® Smart - Market size M$
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5%
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25%
HID/RCU
Beacon/Proximity
Wearables/Health and Fitness
Smart Home
Medical
Audio
Automotive
Other
2018 Market Segmentation Market Segmentation $823m in 2018
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Source: IHS, Juniper, Dialog
2018 SAM
Volume today
• Health and Fitness / wearables
• Proximity (tags and beacons)
• Human Interface Devices
Emerging
• Smart Homes
• Medical
• Wireless Charging (A4WP)
• Automotive
… and many on the horizon
• Industrial
• Payments
• Audio
• Toys
• Anything with a USB connection!
Bluetooth® Smart – segment maturity Increasing number of significant verticals emerge
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Market update
Product update
Key takeaways
Agenda
From initial product to complete
portfolio
• DA14580: still the lowest power, highest
integration released to the market
• DA14581: wireless charging
• DA14582: integrated voice codec
• DA14583: on-board Flash memory
• DA14680: complete wearable system-
on-chip
• And more in the pipeline
Dialog Bluetooth® Smart one year on Since our first product release 18 months ago
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A complete solution Increasing portfolio reference designs
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SmartBond™
Reference
Designs
Proximity tag
Remote control
with voice & gesture
Mouse
Keyboard
Remote control
Dialog Serial
Port Service Battery
powered
beacon
Indoor light powered beacon
Dice
Sensor module
Range extender
Trace antenna
Solid module ecosystem Enables time to market and long tail customers
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Our module partners offer:
• Highest level of integration – Smallest form factor
• Certified modules – Little to no RF know-how needed
• Complete solution – Easy to integrate and use
Product name
LBCA2BZZFZ
(LBCA2HNZYZ)
PAN1740 SESUB-PAN-
D14580
UGMZ2A
(UGMZ2AA)
Specs DA14580
16MHz XTAL
Passives
(Antenna)
DA14580
16MHz XTAL
32kHz XTAL
Passives
Antenna
DA14580
16MHz XTAL
Passives
DA14580
16MHz XTAL
Passives
(Antenna)
DA14580
16MHz XTAL
Passives
DA14580
16MHz XTAL
Passives
Broad market recognition Engineers shifting to Dialog
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SmartBondTM engineering community
• Over 5,532 registered engineers
(2014 was 1,140 )
• 348 registrations per month
(2014 was 186 )
• Balanced regional spread
Development kit sales
• More than 400 kits shipped in last
4 months
• Shipping >100 development kits/month
Web Portal for:
• Documentation
• Support
• Reference
Designs
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Japan
EMEA
APAC
Americas
Select design wins:
Select design wins
Significant Tier 1 traction Estimated top three market position
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SmartBondTM DA1458x
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Bluetooth® Smart:
Power, Size and System Cost
without Compromise
www.dialog-semiconductor.com/bluetoothsmart
Applications
• (Multi-sensor) wearable devices
– Consumer health
– Fitness / activity trackers
– Medical monitors
• Smart home devices
– Security
– HVAC
– Lighting
• Human interface devices
Key Benefits
• Lowest power consumption
• Smallest system size
• Lowest system cost
• High security levels
Next generation for key verticals Expanding from radio sub-system to full application
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A Breakthrough Solution
for Wearable Devices
Meet our SmartBondTM family
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• Support Bluetooth 4.2
• Processing power on-demand
• Unlimited execution space
• High-level security
• Sensor hub functionality
• Battery and system power management
• Rich analog and digital set of interfaces
• Optimized for
– Flexibility
– Lowest power consumption
– Smallest footprint
– Lowest system cost
• High volume production ramps in Q4
Product Roadmap DA14680 World’s First Single-Chip Solution for Wearables
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A Breakthrough
Solution for Smart
Home Applications
Meet Our SmartBondTM family
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Smart Home solutions Approved by the major eco-system shapers
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BLE & 15.4
BLE
BLE
Market update
Product update
Key takeaways
Agenda
• Bluetooth Smart continues to be adopted in a
multitude of high volume applications resulting
in a rapidly growing market
• One year since introduction:
– Dialog is recognised as a leader in Bluetooth®
Smart
– Established partners and dynamic engineering
design community
• Dialog is a Tier 1 supplier and continues to increase
its market footprint
• Dialog has extended it Smartbond™ portfolio with
the most highly-integrated solutions for wearables
and the smart home
Key takeaways
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…personal
…portable
…connected
Thank you...
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