Bluetooth Marketing - Case Study
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Bluetooth technology is now the latest medium for advertising and marketing for both, potential and existing customers.Bluetooth Marketing utilizes a layered approach to implementing various technologies & tactics to deliver content quickly and directly to the consumers’ mobile devices. Bluetooth Marketing is the process of pushing content to surrounding devices by utilizing the Bluetooth technology. In other words, if you have a mobile device in the proximity of a broadcasting unit, you would be able to receive the message or advertisement.
Transcript of Bluetooth Marketing - Case Study
Bluetooth technology is now the latest medium for advertising and marketing for both, potential and existing customers.
Applications range from shopping malls to tourist areas to sporting events and so much more!
The possibilities are truly limitless! The following are merely a few examples of
Bluetooth Marketing in the News...
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Case Study
In 2007, Nissan
launched a Bluetooth marketing campaign
to push the company’s Qashquai model.
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Case StudyA number of British football clubs have implemented bluetooth-
based marketing campaigns around their stadiums, on days when a match is scheduled to be played there. Spectators at any of these
stadiums will receive club profiles, news and manager notes.www.newragemedia.com
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Case Study:
HSBC is using Bluetooth
technology to send
messages to people
walking by one of their
London branches.
Case Study
The Hard Rock Cafe
sends passers by coupons through
the use of Bluetooth Proximity Marketing
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Case StudyIn Bangalore India, a Bluetooth-based campaign was launched
to promote the Chevrolet Spark LPG in a shopping mall. The campaign achieved close to 11,000 downloads in two days.
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Case Study
Pepsi launched a campaign, which is reportedly the US’s first multi-network, multi-city Bluetooth
marketing campaign.Locations
included bus shelters and pay phone kiosks in cities such as Pittsburgh, Denver and
Orange County.
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Case Study Nike ran a Bluetooth Marketing
campaign in Nike Town in
London. Shoppers were
invited to receive videos
and other promotional multimedia
content.www.newragemedia.com
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