BLUEPRINT - ACA International

Playbook: Messaging Potential Clients

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Quality Management SystemBLUEPRINT

WEBPAGE LAYOUT PROMOTIONAL EMAIL #1

Use the Blueprint logo on your company website with an overview of the certification and how it benefits clients. Direct clients to your site by sending them information on by e-mail or social media with a link to your site. You may also link to ACA Blueprint page for credibility and more informa-tion on the program and requirements.

Include in Your Overview:We are Blueprint certified, because we are committed to: • Increased efficiency for better customer service• Improved data security and physical security• Improved solutions to compliance issues• Enhanced disaster recovery• More effectively trained staff• Continuous measurement of client satisfaction• Faster resolution of client services issues• Company-wide commitment to quality assurance• Documented procedures for consistent performance

PROMOTIONAL EMAIL #1

Content:Subject: Work with a Certified Collection Agency

Body: Working with us, you know you’re working with a accounts recovery agency that is committed to professionalism and integrity. Our agency is certified inthe Blueprint Quality Management System. As a certified agency we offer: • Improved data security and physical security• Improved solutions to compliance issues• Enhanced disaster recovery• Increased efficiency for better customer service• More effectively trained staff• Continuous measurement of client satisfaction• Faster resolution of client services issues• Company-wide commitment to quality assurance• Documented procedures for consistent performance

We’re here to work for you! Contact us at [insert contact information].

Links:Link “Blueprint Quality Management System” to your Blueprint webpage.

Link your contact information in the final paragraph.

When to Deploy:First week to kickoff the campaign

Sample:

SOCIAL MEDIA POST #1 PROMOTIONAL EMAIL #2

Content:“As an angency certified in the Blueprint Quality Management System, we show our commitment to doing business efficiently thorough.” - Name of Employee [Picture of Employee]

Notes:

If posted on Instagram: Post image of employee If posted on Twitter: If text is added, the message must be kept to Twitter’s 280 character limit per post. Consider pinning the post to the top of your page.

If posted on Facebook or LinkedIn: Use content as provided.

When to Post:1 or 2 business days after first email is sent.


Notes:Keep the video under one minute.

Cut any dead space (especially in the beginning and at the end).

When to Deploy:Second week of the campaign

Sample:

Subject: A message from [CEO]

Body: Our agency is certified in the Blueprint Quality Manage-ment System. Watch this 1 minute video from our CEO [insert name] about why it’s important to work with a certified collection agency. [link video]

We’re here to work for you! Contact us at [insert contact information].

SOCIAL MEDIA POST #2 PROMOTIONAL EMAIL #3

Content:A message from [CEO] [Link video to image of CEO]

Notes:

When to Post:1 or 2 business days after second email is sent.

If posted on Instagram: Post image of employee If posted on Twitter: If text is added, the message must be kept to Twitter’s 280 character limit per post. Consider pinning the post to the top of your page.



Content:As an agency with a certification in the Blueprint Quality Management System, we are positioned to place you as our top priority. Work with us to experience the Blue-print level of service. We collect fasterWe communicate fasterWe are meticulously accurate

Would you like to learn more? Contact us at [enter con-tect information].


Link your contact information in the final paragraph.

Third week of the campaign

Sample:

When to Deploy:

SOCIAL MEDIA POST #3 FOLLOW-UP EMAIL

Content:Experience the Blueprint level of service.

[Post Blueprint Logo]

Notes:

When to Post:

If posted on Instagram: Post image of Blueprint Logo If posted on Twitter: If text is added, the message must be kept to Twitter’s 280 character limit per post. Consider pinning the post to the top of your page.


1 or 2 business days after third email is sent.

FOLLOW-UP EMAIL

Content:Dear [first name],

By now, you’ve seen our messaging about how important it is to work with a collection agency that is certified in the Blueprint Quality Management System. Here at [in-sert agency name], we carry our Blueprint certification with pride, as it’s one way to show our commitment to do business the right way.

When you need our services, we are here to help you! Reach us at [enter contact information] at anytime.

Sample:


Link your contact information in the final paragraph. Personalize this message.

When to Deploy:Fourth week of the campaign

DRIP MARKETING

Your Blueprint promotions are never complete. You should consider a drip marketing campaign. Drip marketing is a strategy that ensures a constant flow of marketing material is sent to customers over a period of time. Drip marketing endeavors to create sales through long-term repeated exposure to its recipients. Here is an example of a drip marketing campaign, based on a quarterly schedule.

Week 3 - Twitter Post

Week 1 - Email

Week 2 - Facebook Post

Week 4 - Publish Article/Blog


Week 5 - Email


Week 8 - Publish Article/Vlog


Week 9 - Email


Week 12 - Publish Article/Vlog

BLUEPRINT - ACA International

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