HOW TO CREATE A KEY USING SYSTEM COIN WALLET PLUS ACTIVE COIN WALLET AND ONLY REFERRAL WALLET
BlueHornet Webinar: The Rise of the Digital Wallet - New Opportunities for Email Marketers
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Transcript of BlueHornet Webinar: The Rise of the Digital Wallet - New Opportunities for Email Marketers
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THE RISE OF THE MOBILE WALLET:NEW OPPORTUNITIES FOR EMAIL MARKETERS
Manny JuDirector of Product Management
August 2013
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Manny JuDirector of Product Management
BlueHornet
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REVOLUTIONS IN COMMERCE
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Barter
IN THE BEGINNING …
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Barter Currency
TRANSFERRABLE
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Barter Currency Credit Cards
TRANSPORTABLE
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Barter Currency Credit Cards
Digital Wallet
s
TRANSPARENT
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MOBILE WALLET
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NFC
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NEAR-FIELD COMMUNICATION
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NEAR-FIELD COMMUNICATION
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Source: Our Mobile Planet (joint research by Google, Ipsos MediaCT, Mobile Marketing Association, and Interactive Advertising Bureau
MOBILE PAYMENTS: NFC (SELECT COUNTRIES)
Base: smartphone owners, 2012
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WHICH COMES FIRST?
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OnlineShopping
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DIGITAL WALLETS ONLINE
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Mobile
= Increase Revenue
= Increase Revenue
= Increase Revenue
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Question: How likely are you to buy an item or service from an email you read on your mobile device?
Source: “Consumer Views of Email Marketing”, BlueHornet, 2013
>60%likely to buy
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THE MOBILE EXPERIENCE
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THE MOBILE EXPERIENCE
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MobileOpeners
Mobile Clickers
Mobile Buyers
77%
70%
46%
THE MOBILE EXPERIENCE
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Web Site Mobile Site
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Web
2000
2011
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2 stepCheckout
directly within email
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EMAIL CHECKOUT STEP 1: CHOOSE THE ITEM
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EMAIL CHECKOUT STEP 2: CONFIRM AND COMPLETE
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Instant Gratificationcommunicate
listen to musicre
ad a
book
new
spap
erm
agaz
ine
GAMESwhere am i?who are u?
wat
ch tvm
ovie
svi
deos
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Instant Gratificationpurchasing
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MobileOpeners
Mobile Clickers
44%
40%
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Referenced with permission from @Pay LLC
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ONE FINAL POINT
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Question: How likely are you to show your mobile phone to a store cashier to redeem a discount code, barcode, or online coupon instead of printing the coupon and bringing it to the register?
Source: “Consumer Views of Email Marketing”, BlueHornet, 2013
~75%Likely
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Passbook
• Coupons• Boarding Passes• Event Tickets• Loyalty Cards
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PASSBOOK
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Passbook
Email Marketing+
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Source: “Consumer Views of Email Marketing”, BlueHornet, 2013
Question: Which of the following is your most important reason for signing up to receive emails from companies seeking your business?
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Digital Wallets
Transparent Commerce=
Instant Ownership
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MobileEmail
ConversionMobileLandingPage
MobileCart
MobilePayment
THE MOBILE EXPERIENCE
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THE MOBILE EXPERIENCE
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