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Herbert Schmid
Telkos suck!?
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What do you (really) think of telcos?
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Using odd standards !
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Using web standards
Official SDK‘s
https://github.com/BlueVia/BlueVia/tree/master/examples
Code examples on github:
All the logos above are the property of their respective owner
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Greedy!
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Sharing!
70% of app sales
70% of subscription payments
50% of advertising revenue
20% of incoming SMS / MMS traffic
10% of outgoing SMS / MMS traffic
e.g. UK > 80% and Germany > 70%
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A new revenue source for developers
Application Sales
Advertising
Freemium (premium features
via in-app payments)
In-App Payments
Revenue Share
for Network
Operator services
NEW
Subscriptions
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Fragmented!
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One platform for all countries
Developer
Customers
Customers
Customers
Customers
Customers
Customers
Customers
~ 200 Mio Users already integrated
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Unified ? WAC – one cross operator API
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Not (really) interested in developers !!
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Sponsored Contributed
Offered by BlueVia
Planned
Free Ads
Creating shared knowledge!
http://www.slideshare.net/bluevia/bluevia-marketing-toolkit-8294884
http://www.visionmobile.com/rsc/researchreports/VisionMobile-Developer_Economics_2011.pdf http://www.m-e-f.org/fileadmin/user/Suhail/Enablers/MEF_Guide_to_Enabling_services_FINAL.pdf
Found member
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Country reports on bluevia.com
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What do you think?
STILL ?
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What do telcos add to (my) App Development?
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Russian payment Roulette
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Virtual goods - Dating
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Virtual goods - Fashion
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Using the Context API
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Text Deck Pro / SMS API
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Car sharing App / SMS MT
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Fleet Management / LBS
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Want to test it?
2. use the sandbox to simulate error conditionsc
3. run your app under real conditions in testing mode
Just use the sandbox URLs: https://api.bluevia.com/services/REST/SMS_Sandbox/... https://api.bluevia.com/services/REST/MMS_Sandbox/...
Use the following test URL: https://bluevia.com/test-apps/authorise Get monthly credits for: - Sending SMS/MMS to your app (MO) - Sending SMS/MMS from your app (MT)
1. Try the API console to familiarise with REST calls
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So everything is hunky dory?
We don’t have API ubiquity in all countries OAuth 1.0 is problematic
The „Customer pays / Revenue Share“ model is not simple
BlueVia only supports O2 customers
We are in Public Beta - We need your Feedback - We continuously improve the platform
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Let’s give it a try!