BLUE STAR WATER DISPENSER VISHAKH.V. Company’s Vision.
-
Upload
anabel-brooks -
Category
Documents
-
view
215 -
download
3
Transcript of BLUE STAR WATER DISPENSER VISHAKH.V. Company’s Vision.
BLUE STARWATER DISPENSER
VISHAKH.V
Company’s Vision
The Product
Technical Specifications
Model Units BDRMIHot & Cold, Refrigerator
BD30 HCHot & Cold
SDlx 15Cold
Cooling System
Tank Capacity Litres 3.4 3.2 15
Watts Watts 120 150 375
Cooling Capacity* Cups / hr 20 30 125
Heating System
Tank Capacity Litres 1.0 2.0 -
Watts Watts 500 500 -
Heating Capacity* Cups / hr 30 30 -
Refrigerator
Volume Litres 16 - -
Temperature oC +2 to + 10 - -
Weight (Approx) Kg 21 25 45
Dimensions (WxDxH)
mm 310 x 310 x 960 310 x 310 x 955 404 x 404 x 1005
Power Supply V/Hz/Ph 230/50/1 230/50/1 230/50/1
*Under standard IS test conditions
Water Coolers
Water Cooler Problems
• Lack of water supply
• Water purity issues
• Requires more space
• Higher Price
• Cooling option only
• Maintenance Problems
Water Dispenser• Plain, Cold and Hot Water Option
• Long Lasting Plastic Front Panel & Faucets
• Conveniently removable drip tray
• Spill Proof Bottle Holder which interfaces with all standard polycarbonate jars. The long-lasting plunger unseals the bottle as it fits the dispenser, guaranteeing maintenance of hygiene levels
• Quiet operation ensured by stalk condenser and high quality reciprocating compressor
• Low power consumption
• Bimetal sensors ensuring overheat protection
• Compact - requiring little more than one sq. ft. of floor space
Advantages over Water Cooler
• Requires less space
• More value additions
• Easy to wipe and clean
• No corrosion
• No costly maintenance
Pricing
Blue Star – Rs 7750 - 8250Carrier – Rs 7250 – 7750
Voltas – Rs 5500 - 6500Western – Rs 5500 - 6500
Usha – Below Rs 4500
Competition
• Existing Competitor’sCarrierVoltasLocal Manufacturers
• Future Competitor’sWestern IndiaUshaForeign Players – China, Singapore
Promotion
• Advertisements
• Existing Water cooler Customers
• Exhibition before summer
Distribution
• Dealers
• Direct Selling (Form – C)
• Online Buying
Customers
• House holds
• IT Parks
• Public institutions
• Private institutions
• OEM’s