© 2014 IBM Corporation

A New Way

CIN-5215: Blue Shield of CA Revolutionizes Its Portal Environment on IBM PureApplication System

Tony Hsieh- BlueShield of California Doug McCulloh – Perficient Stacy Ness - IBM

Speakers:

A New Way

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Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.

A New Way

A New Way

Blue Shield of California, an independent member of the Blue Shield Association, is a not-for-profit health plan dedicated to providing Californians with access to high-quality health care at an affordable price. With over 3 million members and 5,000 employees, they are one of the largest healthcare providers in CA.

Starting in 2014, the Affordable Care Act (ACA) will fundamentally change the healthcare insurance market. Motivated by the ACA requirements and participation in "Covered California" Healthcare Insurance Exchange, Blue Shield of California needed to create an exceptional web experience for their Members, Providers, Producers and Employees. With Open Enrollment beginning in the Fall, their new Member Portal needs to be ready by October 1st. Blue Shield anticipates much higher activity on their website as a result of the Exchange given that California will be one of, if not the, country's largest state-run Exchanges; and Blue Shield is a key heath plan participant.

Blue Shield of California

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Challenges

Blue Shield of California team’s Needs and/or Challenges: •  Had non-converged, standalone, legacy mid-range infrastructure

•  Applications pattern & topologies were inconsistent in some cases non-existent.

•  Manual provisioning of a new application environment – building a legacy environment – took up to 4 months •  It is labor intensive, time consuming, and costly.

•  Capacity/performance scaling requests took weeks

•  Difficult to build an environment; too many pieces to put in place

•  To stand up a new environment required staff from a number of different organizations in IT, as patterns weren’t centralized

•  It is labor intensive, time consuming, and costly.

•  Procurement of separate WAS and DB2 software licensing added time to deploy, as well as additional expense

•  License tracking of IBM software presented challenges

A New Way

Why Blue Shield of California Decided on PureApp •  End to end patterns that include infrastructure and software, including some shared services •  Consistent patterns, builds and time to build. •  Consistent method of customizations to an environment Customizable patterns are an available option •  Able to spin up different environments for different purposes

•  Well suited for agile development •  Shared services save on time to deploy/implement

•  When we build a pattern now, it has the shared service automatically built into the pattern, allowing us to have a consistent implementation of the services (monitoring, application caching, OS patching)

•  Following best practices application topology •  Virtual dynamic scaling capability is much easier •  Single pane of glass for entire platform

•  Centralized logging features •  Cost savings due to shorter deployment times •  Fewer resources or handoffs to build •  Easier to do licensing, as are keeping track internally in the tool (unlimited application and database

(DB2) licensing)

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Why Blue Shield of California Decided on PureApp

"   Time Savings thru avoided design, procurement, installation, configuration activities

"   Simplicity beginning w/ ordering process, culminating in system arriving ready to plug in

"   Portal Pattern delivering expertise reduced development timeline

"   Single support number delivers simplicity in obtaining help

"   Strategic solution enabling instantaneous adoption of cloud principles for competitive advantage

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A new vocabulary: Hours instead of weeks.

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A national IT & Business consulting firm, with expert teams focused on helping our clients implement compelling, useful customer experiences. •  • Fast Facts: • Founded 1997 • $500 MM+ in annualized revenues • 26 locations in North America • Offshore in Europe, China and India • 2600 + employees • 80% of revenue from recurring clients • Served 550+ clients in past 12 months

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Award Winning – Trusted IBM Premier Partner

IBM Premier BP for 17 years • Industry Focused & Authorized:

•  Healthcare, Financial Services & Retail • IBM Capability Authorized

•  Smarter Commerce, Business Analytics, ECM, Healthcare IM Data Governance

Award Winning Solutions:

• 2015 BEACON Award - Health Analytics Gateway

• 2014 Innovation Pure and Simple Collaboration Solution

• 2014 Exceptional Digital Experience Portal Partner of the year

• 2013 System Integration Partner of the Year

• 2012 Information Management Integration Excellence Award

• 2012 Healthcare Integration Excellence Award

• 2011 Business Analytics Achievement Award

• 2011, 2008, 2006 WebSphere Portal Distinguished Partner (sole North American recipient and first-ever three-time winner)

A New Way

Blue Shield’s Solution

"  Consumerism of HealthCare "  Trends and Market Reality

"  Needs for Creating a Unique Member Experience "  Business Drivers

"  Perficient’s Connected Health Expertise "  Ranked by HealthCare "  Connected Health, Integrated Health & Health Analytics

"  Perficient’s Portal Expertise "  850 Portal Deployments

A New Way

BlueShield of California Solution

"  Member Portal Rebuild leveraging the WebSphere Portal Pattern "  Modifications of the Pattern for BlueShield CA "  WODM Pattern for Claims Processing – Best Practices

"  Creation - deployment of the Rules for Claims "  Message Broker Patterns "  DataPower Patterns (Virtual Systems)

"  Development of Custom Pattern for KONY Mobile Solutions "  Pattern Version Deployment "  Lifecycle Management

"  Script Packages for Patterns Customization "  HADR (Highly Available Data Replication) "  DB2 Hardening Scripting to BSC Standards

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What should your cloud do for you?

© 2013 IBM Corporation 13

Why Do You Want to use Cloud?

1. Respond faster to customer requests: Be more agile!

2. Eliminate errors associated w/ manual work: Standardize!

3. Save time to do more of your TODO list: Be productive!

4. Save money: Save money!

5. Remove process/people bottlenecks: Automate everything!

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© 2013 IBM Corporation 14

What Should Your Cloud Do For You?

User logs in •  Who is this user? •  Only show resources user has

permission to see/use User requests deployment •  Do we have enough SW licenses? •  Where should we put these VMs? •  Let’s create the VMs

1. Create storage LUNs 2. Use correct VLAN 3. Provision IP addresses 4. Create golden OS base 5. Install & configure middleware 6. Install & configure app 7. Manage elasticity

Your cloud should let you forget about everything except your application.

Administrator needs information •  How much resource is my App ABC dev

team using? •  How much money should I charge them? •  How much capacity will I need next month? Administrator needs an HA/DR strategy •  Enable check-box enablement of storage

replication for active/passive DR •  Extend system management model across

multiple datacenters for active/active HA •  Allow on-prem management model to reach

seamlessly into public cloud

© 2013 IBM Corporation 15

What Do Most “Clouds” Do?

User logs in •  Who is this user? •  Only show resources user has

permission to see/use User requests deployment •  Do we have enough SW licenses? •  Where should we put these VMs? •  Let’s create the VMs

1. Create storage LUNs 2. Use correct VLAN 3. Provision IP addresses 4. Create golden OS base 5.  Install & configure middleware 6.  Install & configure app 7. Manage elasticity

They deliver “OS as a Service,” and rely on old-fashioned elbow grease for the rest

Administrator needs information •  How much resource is my App ABC dev

team using? •  How much money should I charge them? •  How much capacity will I need next month? Administrator needs an HA/DR strategy •  Enable check-box enablement of storage

replication for active/passive DR •  Extend system management model across

multiple datacenters for active/active HA •  Allow on-prem management model to reach

seamlessly into public cloud

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The Portal Pattern

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The Experience that we Deliver

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The Customer’s First Experience

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Put another way

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How Does the Portal Pattern Deliver All This Value?

Pre-Installed OS

Elastic

Best Practice topologies

Pre-Installed/configured middleware

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Virtual System Image - Parts

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Virtual System Pattern – Predefined patterns

Deploys in minutes

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Virtual System Instance – virtual machines

vms may be treated as BAU deployment

BUT, we recommend “patternizing” any

changes

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Portal Pattern Does ... "   Drag-and-drop simplicity

for multiple deployment types

"   Never install/manually cluster Portal again

"   Customizable via script packages

Portal Pattern Does NOT

"   Security configuration "   Application, Content,

page deployment "   Application Data "   HADR on DBs

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The Results

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In Summary

Hours vs. Weeks the New Normal Dependable Pattern Deployment Ensures Best Practices Minimize Hand Offs Partnering with Perficient & IBM A Success Story

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Questions?

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A New Way

A New Way

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