B’lue -Flavored Water

Contents

• Introduction to Danone Group.

• What is B’lue.

• The Survey.

• Product Review.

• Feedback & Conclusion.

• Bibliography

The DANONE Group

• The DANONE Group is a French food-products multinational corporation.

• It based in the 9th arrondissement of Paris.

• It was founded in 1919 by Daniel Carraso.

• It produces dairy products, bottled water, cereals, baby foods and yogurts.

Company Profile

• Narang Beverages is a joint ventures with Group DANONE.

• A global leader in healthy food & beverages.

• Turnover of Euro 17 billion (Rs. 1299 Crores)

• 1st in fresh dairy and is a leader in baby nutrition and natural mineral water worldwide.

• Suntory Narang is the joint venture with Suntory Group.

• Aim to grow healthy beverages and Coffee under the brand name KARMA.

• In addition, the Narang Group has exclusive distribution partner for several premium international food and beverage brands such as :

The Product

IntroductionWhat is B’lue?

• B’lue is a kind of soft drink beverage that is enriched with a proprietary blend of vitamins B3, B6, B9, B12 and minerals like potassium, sodium and magnesium.

• B’lue comes in 4 fruit flavors.

• It is rich in minerals and is free of caffeine, artificial colors and

preservatives.

Video 1

Continued.. What does it look like?

• The blue color bottle makes it looks like you are drinking clear blue water.

• However, the flavoured water present in it is similar to plain water except with "enhancements".

• Presently, B’lue flavoured water is available in 500 ml bottles.

Video 2

What Flavours are available..

The Survey

SAMPLE SIZE- 30

Note :- This survey was done only in college.

Video 3

Are you familiar with the brand?

22

8

Review

Yes No

Did you like it?

19

3

Review

Yes No

Would you prefer having it in future?

17

5

YES

NO

How did You get to know about the product?

34%

3%

36%

9%

6% 12%

Television Ads Hoardings Friends Magazines Social Network others

How much will you rate the product ?

21

13

6

0

Rating

VERY BAD

BAD

AVERAGE

GOOD

VERY GOOD

Would you prefer having this product instead of tonic or packaged water ?

8

14

Sales

YES

NO

Product Review

• What is in it?Water, sugar, acidity regulator, minerals, vitamins, energy, carbohydrate, sodium, magnesium and potassium.

• Points of ParityFlavored Drink which refreshes mind and body.Quenches Thirst.

• Points of DifferenceContains no preservatives, non-alcoholic & non-carbonated drink.Contains Vitamins & Minerals.Water - based drink with a tinge of fruity flavor.

The Competitors

Feedback• It is not an energy drink, but a simple flavored water.

• Price seems to be on the higher – side.

• Product needs more advertisement during events and on Television(IPL, daily soaps, etc.) to gain popularity.

• It should be available in pet bottle sizes of 200ml & 350ml.

Conclusion• As per the conducted survey, it can be concluded that people would like to drink

B’lue again, but they would still prefer mineral or packaged drinking water over B’lue.

Bibliography

• www.danone.com

• www.drinkblue.in

• www.business-standard.com

• www.danonenarang.com