Blue Juice Design Company Profile

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Transcript of Blue Juice Design Company Profile

Page 1: Blue Juice Design Company Profile

TAKE A LOOK AND SEE...

Page 2: Blue Juice Design Company Profile

C O N T E N T S

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To constantly grow and develop with our clients’ suc-cesses, through a focus on innovation, creativity and service excellence.

O U R O B J E C T I V E STo identify and meet our clients’ needs proactively. To offer complete creative communication solutions across all platforms, both above and below the line.

O U R S TAT U SSandy and Darryn are partners trading as The Blue Juice Design Company which qualifies as an:Exempt Micro Enterprise (EME) - B-BBEE level 4 statusOur VAT Number is: 4070255130

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The Blue Juice Design Company is a family owned and run agency with extensive experience in strategic communication and branding. Our team of designers, strategists, developers and analysts work together to deliver effective, memorable pieces of working design, for internal and external audiences.

Over the past 9 years, we’ve established ourselves as internal communication specialists working hand-in-hand with some of the largest local and international FMCG, financial services, pharmaceutical and oil & gas industry communication teams. We have grown to fully understand the unique set of concerns, objectives, and expectations that come with providing effective internal communication solutions.

Constantly evolving and always learning, the Blue Juice team is driven by a single passion: to bring ideas to life. By incorporating the latest technologies with a keen eye for aesthetic and trend, we aim to unpack the most effective solutions to any communication problem presented to us for above and below the line.

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Sandy Mays founded The Blue Juice Design Company in 2007 after spending years in the corporate world. Starting in financial services she moved to the FMCG industry working for Unilever in HR and communications in local and regional roles for 7 years.

Seeking time with her young boys and a creative outlet, she took the plunge, resigned and hasn’t looked back since. Shortly after resigning she was contracted by Unilever to run their communications channels across AACE (Africa Asia Central Eastern Europe). Eager to let her creative juices flow she took on all types of jobs for print and digital to gain exposure to as many different styles, cultures and forms of communication as possible.

Soon she was unable to meet client demand alone and so the Blue Juice Design team slowly began to grow. First with her cousin Yvette, followed by her husband (and childhood sweetheart) Darryn, who at the time was at the top of his career as a Broker Consultant for Momentum. With a passion of his own for the creative

From home office to international full service creative communications agency

industry, the change was welcome.

The business has grown rapidly since the couple joined forces. Their drive to succeed together with the experience gained in the corporate world has helped shape the business that it is today. They know that hard work, understanding the clients’ needs and providing quick and reliable service is key to sustaining and growing their agency.

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W i t h a g o a l t o p r o v i d e f u l l c r e a t i v e c o m m u n i c a t i o n s o l u t i o n s a c r o s s d i g i t a l a n d p r i n t , w e o f f e r a w i d e r a n g e o f s e r v i c e s :

C R E A T I V E A N D S T R A T E G I C C O N S U LT I N G

We work with clients to understand their business and marketing goals.

Consumer and employee insight are always central to the role. We use this as a foundation to create clear communication plans that drive business results.

B R A N D P O S I T I O N I N G A N D C O R P O R A T E I D E N T I T Y C R E A T I O N

I N T E R N A L C O M M U N I C A T I O N S

Research and insight are the base for any branding for a new business or internal communication campaign.

Our designs are inspired by trend, our clients’ competitors and brand positioning to ensure their identity stands apart.

Understanding our client’s company strategy, audience, communication channels and objectives we deliver campaigns that engage and excite!

Campaigns often include holistic solutions such as digital newsletters, bespoke PowerPoint presentations & poster templates for a complete roll-out solution.

Following a three phase approach, campaigns start with brainstorming, planning and concept. Copywriting and the design of key visuals form the foundation for execution. We roll-out across multiple platforms such as print, social media and digital design, and provide technical solutions such as custom built websites, apps, online and radio advertising.

I N T E G R A T E D A D V E R T I N G A N D M E D I A C A M P A I G N S

S H A R E P O I N T

We analyse our client content and requirements, create mock ups that merge the best of design and functionality, build the site on an existing platform and either hand it back to the business to own or set up a maintenance plan.

P R O J E C T M A N A G E M E N T

We love a challenge, thrive on organisation and relish a deadline.

We’ve managed large scale digital migration projects for corporates working with teams across the globe to keep things running smoothly.

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A N I M A T I O N A N D V I D E O

The process starts with a concept which we storyboard to show the narration with visuals for each frame.

Once the voice over is recorded we then create the animation in the chosen style such as hand drawn, character animation and/or merged with photography.

E D I T O R I A L I L L U S T R A T I O N

W E B & M O B I D E V E L O P M E N T

P H O T O G R A P H Y

A T T H E B L U E J U I C E D E S I G N C O M P A N Y , W E ’ R E A L L A B O U T I N N O V A T I O N .

H A V E S O M E T H I N G M O R E S P E C I F I C I N M I N D ? N O P R O B L E M !

E M A I L U S D I R E C T L Y F O R A N Y C U S T O M E N Q U I R I E S . J U S T C L I C K T H E M A I L I C O N B E L O W …

Good copy is integral to a piece of creative communication. We don’t just deliver messages. We craft stories that bring brands and campaigns to life.Our copywriting is based entirely on the target audience- from tone of voice to adding complexity or stripping it out depending on the requirements.

Our concepts are often brought to life through illustration – from icons and characters to fully hand drawn animations.

We have illustrators with different styles and pair them with jobs that suit them best.

Our in-house coders develop any digital solution needed from basic websites for smaller businesses to surveys; to highly complex websites for global audiences.

We partner with a local third party developer to produce the back end of Apps.

Our passion for capturing just the right angle, lighting and pose is creativity in action. Polishing touches are added with photo editing to produce the perfect picture.

S O C I A L M E D I A

Getting social in todays digitally connected world is essential. From charities to big brands to corporate presence, we’ve got you covered.

We start with a SWOT analysis, then match the channel to the target audience, and create the stories to build brand equity. Posts are designed to a plan and the channel maintained for you.

S U B M I T E N Q U I R Y

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Based in Durban, South Africa, The Blue Juice Design Company services some of the world’s largest corporates with ease. Technology bridges the gap. We’re always connected via email, skype or teleconference.

International clients include Unilever, BP and GSK, RCL FOODS, South Africa’s largest foods company, Standard Bank, DUT, East Coast Radio, Momentum and IFA are some of the bigger clients within our local portfolio. We also have many small and medium size business clients across the globe.

WE CARE: The Blue Juice Design Company is the official marketing partner for Thokomala, a local charity that provides foster based home-care to children orphaned by HIV and Aids. We’ve supported the charity for years and are currently giving them a complete rebrand and strategy.

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Our expertise in SharePoint sets us apart from other agencies, enabling us to take content and craft it into a site that merges the best of technology and design.

Our unique approach allows us to work efficiently to turn around large scale builds quickly. Our designers work with SharePoint analysts who build the sites and manage content.

We also cover training – with each new site, we create notes of the back-end and do a hand over to the Site Owner, or manage the site for them on request.. We are one of a handful of companies that works on corporate intranets, our largest being Unilever’s global intranet that services some 90 000 employees.

Having worked with cross-border teams during the development of new intranets, we also cover the creation of site governance, guidelines and training modules – key elements to ensure the longevity of an intranet and effective rollout to Super Users.

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Our portfolio incorporates a variety of work for both corporate business sectors, as well as external advertising and branding. For all jobs, our designers dynamically craft each piece of communication. Our aim is to always ensure that our clients receive engaging, effective and dynamic pieces of graphic design.

FACT no.187:

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FACT no.271:

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SANDYPARTNER PARTNER SHAREPOINT

DEV MNR

SKILLSDEV MNR

DARRYN YVETTE

AALIA

CREATIVEDIRECTOR

STRATEGIC & DESIGN LEAD

GRAPHICDESIGNER

LI

NATALIE

YOSHEN

GRAPHICDESIGNER

LESLEYGRAPHICDESIGNER

GRAPHIC/ WEBDESIGNER

GRAPHICDESIGNER

SHAREPOINTADMIN

KEAGAN

ILSE BRENT

ESTELLEGRAPHICDESIGNER

WEBDEVELOPER

GRAPHICDESIGNER

JODIEJENNA

DARSHAN

LYNDA

KASHMITASHAREPOINT

ADMIN

P.A.STEVE BRENDAANIMATOR OFFICE WORKER

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Having outgrown our previous office space, we started the hunt for larger square footage and happened upon brand new office space in the trendy Ridgeside Office Park.From bare concrete we gleefully created our space, sure to keep it functional with a distinct home away from home feel.

When designing the space, we took into account our way of working in an open plan environment – very important for us as a creative team to stay connected. We treated décor the way we would in our home creating lounging areas with quirky furniture, vintage mats and ornaments that reflect our style and eclectic nature. We relish the use of our space and welcome you to pop in any time… And the coffee’s good too!