Blue Dot for Business
13
ENGAGE CAUSE CONSCIOUS CONSUMERS & EMPLOYEES USING BLUE DOT OFFERS
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Businesses can use Blue Dot Offers to incentivise, reward and engage their employees in supporting worthy causes. They can be used to enhance employee volunteering activities, charity partnerships, CSR activities and much more...
Transcript of Blue Dot for Business
ENGAGE CAUSE CONSCIOUS CONSUMERS & EMPLOYEES
USING BLUE DOT OFFERS
HUGE MARKET OF CAUSE-CONSCIOUS CONSUMERS
INCREASE CONSUMER ENGAGEMENT & EMPLOYEE LOYALTY
People that donate 26.9 million
Amount donated each year £9.9 billion
Number of people that volunteer 22.4 million
Mean amount donated per person £31
Cause conscious consumers 28 million
Slight bias to 25-35 yr old women & new millennials.
Market sector is larger than youth, student, grey & pink markets combined.
Reach them through 10,000 charities & voluntary orgs using Blue Dot offers.
1 donation or action for charity = 1 great offer from you
THE BEST, UNIQUE & EXCLUSIVE DAILY OFFERS FOR GOOD PEOPLE
Increase Sales
1. PROMOTE YOUR NEW PRODUCT
Provide an offer for your new product or release, only available
for consumers that support any of 9000 charities.
2. BUILD THE BEST RELATIONSHIP WITH CONSUMERS
Blue Dot rewards consumers for taking an action on your site –
if you make a small donation to their favourite charity when they do so.
BUSINESSES USE BLUE DOT FOUR WAYS
Increase CSR effectiveness
3. INCREASE EMPLOYEE VOLUNTEERING & LOYALTY
Most companies enable employees to do volunteering.
Participation can be low and very few report on what they achieved and
for whom. Award them Blue Dot offers to motivate them to do that for
you.
4. BOOST SUPPORT FOR YOUR CHARITY OF THE YEAR
Direct all your uses of Blue Dot Offers to one charity to maximise your
support for them.
BUSINESSES USE BLUE DOT FOUR WAYS
Provide an offer, discount or
competition prize related
to latest product.
Blue Dot promote the offer on
our platforms to cause
conscious consumers across
9000 charities.
One supporting action for them
= one great offer from you.
Offer contains links for
people to purchase your products and follow you on social media.
1. PROMOTE YOUR NEW PRODUCT – HOW IT WORKS
Increase your own sales and loyalty whilst helping charities.
Attract new (cause conscious) fans and customers.
Make sure one good deal + one good action = one new customer.
Improve campaign performance and measure ROI with your full ‘Blue Dot’ report
with all actionable data.
Utilise all Blue Dot follow up communications channels.
100% FREE to provide an offer – we use affiliate links generate our own income.
It only works for us, if it works for you.
1. PROMOTE YOUR NEW PRODUCT - BENEFITS FOR YOU
One action for you = One offer for them = One pound for charity
Incentivise any actions you want people to take for you with the very best offers,
and a donation to charity from your brand.
Real life, online or social, actions such as:
• Share
• Sign Up
• Watch A Video
• Complete A Quiz or Poll
• Respond To Mail
• Sign Petition
• Play Games
• ‘Like’
• Tweet
• Invite friends
2. BUILD THE BEST RELATIONSHIP WITH CONSUMERS
One action for a charity by an employee = One great offer.
Most companies enable employees to do volunteering.
Participation can be low and very few report on what they achieved and for whom.
Award them Blue Dot offers to motivate them to do that for you and thank them for
being involved.
Generate thousands of positive social mentions of your brand on social networks
as your employees share the good they have done, and the offers they received,
with friends and followers.
Amplify the good that your employees are achieving with your community.
3. INCREASE EMPLOYEE VOLUNTEERING & LOYALTY
Direct your uses of Blue Dot Offers to one charity to maximise your support for
them.
1. An offer promoting a new product.
2. Donations from you in return for actions for your business.
3. Offers for employees taking actions for your charity of the year.
4. BOOST SUPPORT FOR YOUR CHARITY OF THE YEAR
BLUE DOT UPDATE
Benefiting over 100 charitable organisations & working with 350 commercial
businesses, including:
44 commercial organisations already providing offers:
Media coverage:
Awarded a grant from the NESTA Innovation in Giving Fund. Contracted by the UK
Government Cabinet Office & recognised by HMRC.
ABOUT BLUE DOT
Blue Dot
combines business & cause worlds
for the benefit of both
