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Transcript of Blue = Current Red = N/Current
Blue = CurrentRed = N/Current
‘00 Total Market STD Retail
Kids
Utilit
y
Trail
Comfort
Trail Luxury
Tourin
g
Trail
Perform
ance
Mountain
Top
Perfo
rman
c
e
40% averageN/Current Sales 19% average N/C Sales
40% averageN/C Sales 19% average N/C Sales
45%of Targeted
areais 700cc
Yamaha’s Targeted Retail Area
Target Trail Performance, Mountain & Top Performance Areas
• Serious, active customers• Healthiest product segments• Covers 70% of current sales quantity
Kids
Utilit
y
Trail
Comfort
Trail Luxury
Tourin
g
Trail
Perform
ance
Mountain
Top
Perfo
rman
c
e
40% averageN/C Sales 19% average N/C Sales
‘00 Yamaha Retail Sales Results
Yamaha Results
• Retail Sales UPUP• Market Share UPUP• Sales position UPUP
Kids
Utilit
y
Trail
Comfort
Trail Luxury
Tourin
g
Trail
Perform
ance
Mountain
Top
Perfo
rman
c
e
INDUSTRY
Industry current sales are down
Industry Current Model Retail
YAMAHA
Current Sales: Up 20%Up 20%
We haveWe havemomentum!!!momentum!!!
1999 2000
ISMA CURR YAM CURR
Ending Inventory
6,692
2,8512,082
'98 '99 '00 prj '01 prj
???
• 2000 Industry STD Retail Situation
• 2000 Yamaha STD Retail Situation
• 2001 Business Direction & Strategy
2001 Snowmobile Sales Meeting
2001 Yamaha Direction
40% averageN/C Sales 19% average N/C Sales
Target Trail Performance, Mountain & Top Performance Areas
• Serious, active customers• Healthiest product segments• Covers 70% of current sales quantity
PotentialGrowth
Kids
Utilit
y
Trail
Comfort
Trail Luxury
Tourin
g
Trail
Perform
ance
Mountain
Top
Perfo
rman
c
e
2001 Yamaha Direction
1) Focus on currentcurrent model business
2) Lower ending inventory
3) High performance image improvement
4) Improve Dealer Network
2001 Yamaha SnowmobileStrategy
- Continue to focus on our target customers needs
• Continue #1 position in product satisfaction
• Improve our already HOTHOT product
• Give the customer a strong reason to buy in the spring
- Continue to stress SX-R, Mountain Max & SRX
- Expand product focus into Trail Luxury area
Product SatisfactionCustomer Survey
Survey Sample
CategoryTrail Performance (9 Models)
500cc600cc700cc
Trail Comfort (6 Models)Fan-Cooled
600cc
Mountain (4 Models)700cc Powd. SP 700MM 700 700 RMK
ZL 600
ZR 500 EFI
ZR 700
Form. 583 DLX
MxZ 600MxZ 670 H.O.
Summit 670 X
PhazerVmax 600 DLX
Super Sport 550XLT Classic
Indy 500 XC
Indy 700 XC
SX 500SX600SX700
Model Sample by Category, Brand & ModelYamaha Polaris Arctic Cat Ski-Doo
Overall Product Satisfaction
% of Owners Very Satisfied with their Snowmobile
76%
74%
59%
54%
50% 55% 60% 65% 70% 75% 80%
Yamaha
Ski-Doo
Polaris
Arctic Cat
700cc Trail Performance Percent of Owners Very Satisfied
81%
67%
59%
32%
0% 25% 50% 75% 100%
SX 700
MxZ670H.O
700 XC
ZR 700
Yamaha’s Market Summary
Current SituationHighest in product satisfactionHighest in dealership satisfactionHighest in gaining customers from other brands
2001 Model Line Introduction
2001 Model Line-UpTop Performance:
Trail Performance:
Mountain:
Trail Luxury/Sport:
Touring:
Work:
SRX
SX 700RSX 600RSX 500R
Mountain Max 700Mountain Max 600Phazer Mountain Lite
Vmax 700 DeluxeVmax700Vmax 600 DeluxeVmax 500 DeluxeVmax 500Phazer 500 DeluxePhazer 500
Venture 700Venture 600Venture 500Venture XL
VK 540 IIIVTTF, ET, BR
Improved
Improved
Improved
Improved
ImprovedImprovedImprovedImprovedImprovedNew ModelImproved
ImprovedImprovedImprovedImproved
Improved
SRX
SRX Awards
Snowmobile of the Year
Best High PerformanceTriple-Triple
- SnowTech
Best of Class - Snowmobile
- SnowGoer
Strengths
• State-Of-The-Art engine technology
• Highest HP-to-Weight ratio
• Superior acceleration -- top speed
• Class-leading handling
SRX
2001 Improvements
•New color & graphic design
•New brake disc design
•New grip & thumb warmer temperature control
•Improved steering idler arm design
SRX
New Brake Disc Design
01 Model 00 Model
Design Advantages• Exclusive Yamaha design• Inner rotor pumps air between disc plates for increased cooling• Outer plates made of stainless steel to prevent corrosion for long pad life
Improvements• Weight reduction achieved by new ventilated inner disc design
- 0.35 pound weight reduction• New balancing method reduces disc vibration
Benefits• Reduced rotating weight for quicker acceleration• Brake design continues to provide excellent stopping power & best brake lever “feel”
Design Advantages • Industry exclusive Yamaha design• High output DC magneto design provides exceptionally high power• New Warmer improvements offers highest grip/thumb level adjustability
Benefits • Better feel from knob function• More adjustability for comfort
00Model01Model
Improvements
• ON/OFF switch for each knob
• 10-step warmer control levels
• Independently adjustable
Hand & thumb warmer levels
• New knob shape
New Independent Grip/Thumb Warmer Design
Improved Steering Idler Arm
01 Model 00 Model
Benefits • Grease fitting added to the steering idler arm bearing area increases ease of service• Longer life of steering arm
SX 700R
SX 600R
SX 500R
SX700R, SX600R, SX500R
• New color & graphic design• New high output ignition system• New headlight• New handgrip design• New grip & thumb warmer control• Improved steering idler arm design
2001 Improvements
Yamaha Rear Suspension Strength
Rear Suspension Comparison
This comparison shows the control rod action on our ProAction Plus R/S design
• Rear suspension shown at full extension, load is applied at the rear of the track•
Rear Suspension Comparison
This comparison shows the control rod action on our ProAction Plus R/S design
• Rear suspension shown at full extension, load is applied at the rear of the track•
•The control rod has coupled & both springs/shocks are working against the load
Rear Suspension Comparison
This comparison shows the control rod action on our ProAction Plus R/S design
• Rear suspension shown at full extension, load is applied at the rear of the track•
•The control rod has coupled & both springs/shocks are working against the load
•Yamaha R/S compresses completely into the tunnel, compare the amount of travel
Competition
Yamaha
New High Output Magneto System
SX700R ONLY
18 Pole DC-CDI 12 Pole CDIDesign Advantages
• 18 pole Stator design delivers 300W magneto output (vs 175W)
• DC type system, with 3600 spark
plug firing, increases spark energy at start-up by over 75%
Benefits
• Improved E/G starting• Cleaner combustion• Smoother running • Reduced E/G mis-fire at idle• Stronger output
Note: Flywheel magnet material remains Ferrite on all 700cc 3-1 engines
Design Advantages• Twin halogen bulb design with multi-faceted reflectors
- 30% brighter than competitors best headlamp design- Twin bulbs remain light even on low beam- 300W magneto power allows consistent headlight output even at idle
Benefits• Brighter, wider & longer headlight coverage
- Greater visibility- Broad headlight beam, top to bottom, increases H/L coverage on rough trail
New Dual Headlight
SX700R ONLY
New Dual HeadlightAll L/C 700cc ONLY
<--- Ours
Theirs --->
Design Advantages • Industry Exclusive Yamaha design• High output DC magneto design provides exceptionally high power• New warmer improvements offers highest grip/thumb level adjustability
Benefits • Better feel from knob function• More adjustability for comfort
00Model01Model
Improvements
• ON/OFF switch for each knob
• 10 step warmer control levels
• Independently adjustable
hand & thumb warmer levels
• New knob shape
New Independent Grip/Thumb Warmer Design
01 Model
Increased Support
Grip Space Increased .5 inch
00 Model
Design Advantages
• Longer grip area• Rubber based grip material• Heater resistance matched to magneto output• Handlebar extends to end of grip
Benefits
• Greater driver comfort - Optimum hand space - Softer grip material - Easy to reach throttle lever - Easy-on-the-hands grip pattern• Improved durability
New Grip Design
SX700R ONLY
Water temperature lamp now also used for Self Diagnostic function.
New Self Diagnostic Feature
SX700R ONLY
Design Advantages
- Warning bulb check - E/G overheat status - Water temp sensor function- Grip warmer function - Grip switch function - Thumb warmer function- Thumb switch function - Power supply voltage
Benefits • Increased ease of maintenance
01 Model 00 Model
Benefits• Grease fitting added to the steering idler arm bearing area increases ease of service• Longer life of steering arm
Improved Steering Idler Arm
All SXRs