BLUE & COAST MOUNTAINS

MEDIA KIT 2016

MOUNTAINLIFEMEDIA.CA

WINTER 2016MOUNTAINLIFEMEDIA.CAFREE

O N T A R I O

DIVING UNDER THE ICESNOW CASTLE MAGIC

HOW TO ACE BLUE’S POND SKIMONTARIO’S LOST BACKCOUNTRY

THE CHILL ISSUE

Mountain Life isn’t just a magazine, it’s a lifestyle. A vibrant, healthy, outdoor- loving lifestyle that we want to share with the world. We seek to

showcase the extraordinary characters and epic adventures that happen in British Columbia’s beautiful Coast Mountain range and the stunningly

diverse province of Ontario. People from all walks of life and all ages turn to the pages of our award-winning publication to get inspired to make

stories of their own.

OUR MISSION

OUR PRODUCTMountain Life is a perfect-bound, full-colour glossy magazine created with enthusiasm and integrity. It is printed paper certified by the Forest

Stewardship Council (FSC), a non-profit organization that supports appropriate, socially beneficial and economically viable management of the

world’s forests. We carry the FSC-certification logo with pride, because we support the highest environmental standards in an industry that uses

paper. Also a member of the much-respected 1% for the Planet initiative, we contribute to conservation, responsible management and community-

level benefits for people near the forests that provide our paper.

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CANADA

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STEWARDSHIP COUNCIL STANDARDS

C O A S T M O U N T A I N S

winter/spring 2016

mountainlifemedia.ca

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THE ESCAPE

ISSUE

C O A S T M O U N T A I N S

GODEEPER

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C O A S T M O U N T A I N S

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THE PHOTO

ISSUE

winter 2014mountainlifemag.cafree

o n t a r i o

breakingtrail

COAST MOUNTAINS (BRITISH COLUMBIA)

MOUNTAIN LIFE ONTARIO

WE KNOW OUR ONLINE AUDIENCE, AND THEY KNOW USOur online numbers have grown exponentially in the past year, an average of more than 118% across all platforms. This continued growth enables us to reach an even broader international audience — both locally and internationally. We now have fans in more than 43 countries, with a potential Facebook reach of almost 4 million and growing everyday.

We focus on the two primary demographics in Canada where outdoor pursuits are the number one passion. We target readers from all walks of life — from hardcore locals to fun-loving tourists and everyone in between.

WE HIT THE RIGHT SPOT

WE GIVE BACKWe’re more than just a magazine. We wouldn’t be where we are were it not for local support, so we make it a priority to give back. All Mountain Life-hosted events benefit a local charity, and we provide a creative outlet for talented writers, photographers and designers.

WE PRODUCE KILLER CONTENTThis is really the glue that holds it all together, both in print and online. We’re NOT only ski, bike, kayak or travel; mag we’re all of those together and more. We celebrate diversity everyday.

WHO READS MOUNTAIN

LIFE?

GENDER 43% female l 57% male

AVERAGE AGE 38.5

HOME OWNERS Owns a home 68%

Plans on purchasing a first or second home in the next

2 years 44%

TOP FIVE OUTDOOR SPORTS AMONGST READERSHIP

Skiing l Mountain Biking l Snowboarding

Hiking l Watersports (canoe, kayak, SUP, swim)

AVERAGE HHI $92,000

NUMBERS OF TIMES/WEEK OUR READERS TAKE PART IN OUTDOOR ACTIVITY/ADVENTURE

Summer 5.3 l Winter 4.5

AVERAGE AMOUNT OUR READERS PLAN TO SPEND ON WINTER EQUIPMENT IN THE NEXT 18 MONTHS $1760.00

*data based on 2015 readership survey

DEMOGRAPHICS

WE GENERATE NUMBERS• Average yearly unique visitors 765,469

• Synchronized posting – every new post on the website automatically appears on

Facebook and Twitter

• Average Weekly Facebook reach - 45,000+

• Timely Contests and Giveaways raise brand profile and puts your product in the hands of

our target audience

• 5,650 Twitter Followers

SOCIAL MEDIA & BEYOND

“ We attribute this online success to following to a steady stream of interesting and engaging content which we post every single day. Gear reviews, intriguing videos and stuff that matters is all part of what we pump out. We know our audience, and they know us.”– Todd Lawson, Co-Publisher

MOUNTAINLIFEMEDIA.CAOur award-winning print publication is treasured by our loyal readership, and we strive to keep the stoke alive through

our website and social media networks. Our online numbers have grown exponentially in the past year— allowing us

to reach an even broader, more international audience. We now have fans in more than 43 countries, with a potential

digital reach of 3,000,000 annually.

6100+ 367,500 3,130,183

Total Annual Readership (print) Total Page Views

Readers of our Online Magazines per issue

5,250 2,436,1182,831,000

Total Annual Facebook Reach (organic & sponsored posts)

45,000 +

Friends of Fans

11,750

Average Weekly FB reach (organic)

FaceBookLikes

Tradeshows& Events 5%

High Traffic Locations 20%

ProfessionalOffices 5%

Cafes & Restaurants

15%Tradeshows& Events 5%

High Traffic Locations 20%

Outdoor RetailLocations 35%

Hotel Rooms 20%

COAST MOUNTAINS (BRITISH COLUMBIA) Mountain Life Coast Mountains is proudly showcased at more than

700 hotels, shops, professional offices and high-traffic areas in

British Columbia’s Coast Mountains, with a focus on Vancouver,

Squamish and Whistler.

3 ISSUES PER YEAR

Annual Circulation

54,000

DISTRIBUTION

Readership

285,000

Profes-sional

Offices 5%

4 ISSUES PER YEAR

BLUE MOUNTAINS (ONTARIO)Mountain Life Blue Mountains is distributed at more than 3600

premier shops and high-traffic areas in surrounding communities

including Collingwood, Thornbury, Barrie, Creemore, Owen Sound

and the Bruce Peninsula. 2,200 in-lobby throughout all the other

lodging and hotels at the base of the mountain, 2,500 at targeted

Toronto outdoor retailers, 700 In-room at the Westin, 2,500 are

distributed at Private Ski Clubs & Horseshoe Resort.

Annual Circulation

72,000Readership

340,000

WHERE CAN READERS FIND ML?

Vancouver, West Van , North Van, Squamish, Whistler, Pemberton, Vancouver Island, Seattle

WHERE CAN READERS FIND ML?

Collingwood, Thornbury, Barrie Creemore, Blue Mountain Village & Private Ski Clubs, Owen Sound, Bruce Peninsula

Outdoor Shops 35%

Hotel Rooms & Lobbies 20%

Private Ski Clubs 15%

BRANDS THAT TRUST USHELLY HANSEN CATWALK

Scandinavian Design is the cornerstone in all Helly Hansen gear. The optimal combination of purposeful design, protection and style – this is why professional sailors, mountain guides and discerning enthusiasts choose Helly Hansen.HEL LYHAN SEN .CO M

THERE IS NO SUCH THING AS BAD WEATHER, JUST BAD GEAR! SO DON’T GET CAUGHT BEING WET AND UNCOMFORTABLE, STOP BYOUR WHISTLER FLAGSHIP STORES TODAY.

HELLY HANSEN WESTIN RESORT115-4090 WHISTLER WAY

WHISTLER BC(604)932-0142

HELLY HANSEN - WHISTLER VILLAGE STROLL108-4295 BLACKCOMB WAY

WHISTLER BC(604)932-0143

Dexterity. Protection. Comfort. Introducing the new benchmark in fully-taped

waterproof GORE-TEX® hand protection. Built the Arc’teryx way.

: KEITH VALENTINE

650B // 160 MM // ENDURO

RANGE 7.1

Visit the expert sales and service team at an Authorized Norco Bicycles Dealer or Rental Partner in the Sea to Sky Corridor to experience

Gravity Tune, A.R.T. Suspension and 650B wheels for yourself.

Visit the expert sales and service team at an Authorized Norco BicyclesVisit the expert sales and service team at an Authorized Norco BicyclesVisit the expert sales and service team at an Authorized Norco Bicycles Dealer or Rental Partner in the Sea to Sky Corridor to experience Dealer or Rental Partner in the Sea to Sky Corridor to experience Dealer or Rental Partner in the Sea to Sky Corridor to experience

Gravity Tune, A.R.T. Suspension and 650B wheels for yourself.

650B // 200 MM // DH RACE/PARK

AURUM 7.1

EXPERIENCE FULL CONTACT

TRY A KILLER B AND CONNECT WITH THE TRAIL LIKE NEVER BEFORE

650B // 140 MM // ALL MOUNTAIN

SIGHT 7.1 2015 SIGHT 7.1 CARBON

Off the Edge Adventure Sports5519 Wharf Ave, Sechelt, BC

P. 604-741-0767

Norco John Henry Bikes400 Brooksbank Ave #100 North Van, BC

P. 604-986-5534

PROUD SPONSOR OF:

Visit the expert sales and service team at an Authorized Norco Bicycles Dealer or Rental Partner in the Sea to Sky Corridor to experience Dealer or Rental Partner in the Sea to Sky Corridor to experience Dealer or Rental Partner in the Sea to Sky Corridor to experience

Gravity Tune, A.R.T. Suspension and 650B wheels for yourself. Gravity Tune, A.R.T. Suspension and 650B wheels for yourself. Gravity Tune, A.R.T. Suspension and 650B wheels for yourself.

650B // 200 MM// 200 MM//

AURU

EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE FULL CONTACT

TRY A KILLER B AND CONNECT WITH TRY A KILLER B AND CONNECT WITH THE TRAIL LIKE NEVER BEFORE

PROUD SPONSOR OF:

Fanatyk Co WhistlerUnit #6 - 4433 Sundial Place, Whistler, BC

P. 604-938-9455

Bikes available for Rental, Demo & Purchase at these Authorized Norco Bicycle Dealers Rental & Demo bikes available at these authorized Norco Rental Partners

Comor Whistler4338 Main Street, Whistler, BC

P. 604-938-8898

Republic Bicycles Ltd41340 Government Rd, Squamish, BC

P. 604-898-1953

Spicy Sports4557 Blackcomb Way, Whistler, BC

P. 604-938-1111

Garbanzo Bike & BeanCarleton Lodge, Whistler, BC

P. 604-905-2076

Cross Country Connection7400 Fitzsimmons Rd S, Whistler, BC

P. 604-905-0071

Sea To Sky Adventure Co.38551 Loggers lane, Squamish, BC

P. 1-888-284-2453

Affi nity Sports Rentals4262 Village Stroll, Whistler, BC

P. 604-938-8059

: TOP: CHRISTOPH BAYER BOTTOM

/INSET: MARGUS RIGA

Get the MEC appmec.ca/iphone

Fresh new lines for your local mountain. Scope insulated gear for all-day warmth, from dreamy fi rst tracks to après shenanigans. Plus skis from Rossignol, Salomon, Völkl and more.

MEC.CA /SKI

HIT THE HILLS

Félix Rioux

PUBLICATION MTN LIFE COAST MTNTRIM SIZE 8.375in w x 10.75in hSAFE 7.375in w x 9.75in hDESIGNER Dianne, dsemark@mec.caPRODUCTION russ.horii@mec.ca

FAMOUNTAIN EQUIPMENT CO-OP 1077 GREAT NORTHERN WAY, VANCOUVER, BC V5T 1E1 604.707.3300

PROOF DOCKET # 15_CM_0022PROJECT Alpine Ski print adCLIENT C+M, NadiaPROOF DATE October 15, 2015 11:06 AM

IN MARKET/ISSUE 01 Nov/15IMAGE FILE F15_Alpine_FelixRioux-5049_SPIKE_cmyk_SMALL-DAVID...

PHOTOGRAPHER FÉLIX RIOUXFILE NAME 15_CM_0022_MtnLifeCoastMtn_8.375x10.75_FA

PERFECT BOUND_RIGHT HAND PAGE

4FRNT.com/shapingskiing@4FRNT_SKIS#SHAPINGSKIING

Esplanade Range, British ColumbiaDay 6, January 8th, 2015

The morning forecast called for fog clearing by noon, and it did. This was our 6th consecutive day touring, window shopping, hauling camera gear and breaking trail. This playful corridor, bordered by poppy pillows on each side, funneled into a mandatory crescent shaped cliff. Floating the skiers right fall line with cameras nestled in the creek basin, Eric Hjorleifson takes flight in route to one of the better faceshots of the trip.

Shot on location by David Reddick, Golden Alpine Holidays, Sentry Lodge

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Women’s Refugitive Jacket

Crushing jet lag. A marginal night’s sleep. A day-long skin in with a storm

just behind, to a near-blind descent of the couloir. For those tenacious

enough to hunt down the backcountry’s untracked, the new Refugitive Jacket

combines GORE-TEX® wind- and waterproof/breathable weather protection

with unimpaired stretch and mobility. Lightweight and super packable, the

Refugitive Jacket is part of Patagonia’s comprehensive new Backcountry

Touring Collection: wearable equipment for moving through the mountains.

Learn more at patagonia.com/backcountry

Reward offered.

PAT_F15_MountainLife_Refugitive_FP.indd 1 10/14/15 2:15 PM

B U R T O N S O F T G O O D S A R E “ B E S T I N S N O W ”

Time on the mountain has never been warmer or drier. Ultimate materials are what make it happen, and for the best there is no substitute for the Burton [ak] collection, powered by Polartec® and GORE-TEX® GUARANTEED TO KEEP YOU DRY® fabric.

Burton.com

GORE-TEX® products GUARANTEED TO KEEP YOU DRY® promise.

Engineered With

For digital rates and all other online information, please request our digital media kit.

Ad Rate Discounted rate for 3x Discounted rate for 7x

Inside Front Cover $3,540 $3,185 $2,830

Page 3 $3,300 $3,060 $2,640

Inside Back Cover $3,420 $3,075 $2,735

Outside Back Cover $3,720 $3,350 $2,975

Double Page Spread $4,600 $4,200 $3,680

Full Page $3,000 $2,700 $2,400

Half Page $1,680 $1,510 $1,345

Quarter Page $900 $810 $720

ADVERTISE

ONLINE ADVERTISING

PRINT ADVERTISING

With online options, Mountain Life Resort Guide and Mountain Life Annual, we offer multiple advertising options and can customize a package

that will target your audience and meet your marketing budget. Please contact your sales representative to discuss the customize package that

will suit your needs.

CUSTOM ADVERTISING

*Cost per issue

VERTICAL HALF

DOTTED LINE IS • FULL PAGE NO BLEED • LIVE/SAFETY AREA7.375” X 9.75”

FULL PAGE

DASHED LINE IS BLEED8.625” X 11”

SOLID LINE IS TRIM 8.375” X 10.75”

3.6” X 9.75”

QUARTER3.6” X 4.78”

HORIZONTAL HALF7.375” X 4.78”

PRINT AD SIZES

We accept PDF-X1A compatible files. All images must have an effective ppi of 300 and our maximal ink coverage is 300%. We do not guarantee

the printed results of files not meeting these specifications. We offer in-house outstanding graphic design services. Please email your sales rep

for more information.

To submit an ad of 15mb or less, please email amelie@mountainlifemedia.ca. If the ad is larger, you may send it through We Transfer.

Alternatively, you may use WeTransfer, Dropbox or contact us for FTP information.

FILE REQUIREMENTS & SUBMISSION

PRINT DEADLINESCOAST MOUNTAINS Ad Booking Deadline Print-Ready Artwork Deadline Approximate Street Date

Fall/Winter Issue October 2 October 11 November 1

Winter/Spring Issue January 9 January 18 February 1

Summer Issue May 9 May 18 June 1

AD SUBMISSION SPECS

DOUBLE PAGE SPREAD TRIM 16.75” X 10.75”. PLEASE INCLUDE 1/8” BLEED AND LEAVE A SAFETY MARGIN OF 0.5” ON ALL SIDES AND AN INCH IN THE CENTRE, FOR THE GUTTER.

PRINT DEADLINESONTARIO

Ad Booking Deadline Print-Ready Artwork Deadline Approximate Street Date

Fall Issue September 5 September 15 October 6

Winter Issue November 5 December 15 January 6

Spring Issue March 5 March 15 April 6

Summer Issue June 5 June 9 July 1