Blu-ray Disc Association CES 2007 Blu-ray Disc: The Leader in HD … · 2011-01-19 · 14....
Transcript of Blu-ray Disc Association CES 2007 Blu-ray Disc: The Leader in HD … · 2011-01-19 · 14....
Blu-ray Disc AssociationCES 2007
Blu-ray Disc AssociationCES 2007
Blu-ray Disc: The Leader in HD EntertainmentBlu-ray Disc: The Leader in HD Entertainment
AgendaAgenda
• Key Factors for Consumer Adoption – Why Blu-ray Will Win
• The Hollywood Perspective –Announcements & Comments from Seven of the Eight Major Studios
• Q&A
• Key Factors for Consumer Adoption – Why Blu-ray Will Win
• The Hollywood Perspective –Announcements & Comments from Seven of the Eight Major Studios
• Q&A
1. Content Advantage1. Content Advantage
US Titles as of 1/8/07
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Jun Jul Aug Sep Oct Nov Dec Jan
US Titles as of 1/8/07
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Jun Jul Aug Sep Oct Nov Dec Jan
Blu-ray Disc Content AvailabilityBlu-ray Disc Content Availability
Blu-ray Now Leads in Titles Available to ConsumersBlu-ray Now Leads in Titles Available to Consumers
Source: Available to Buy on Amazon.com as of 1-8-07
Content SupportContent Support
• The most important factor for consumers• Seven of eight major Hollywood
studios support BD
• Five are exclusive to Blu-ray • You cannot watch films from these
five studios on HD DVD
• More content means more consumers can be attracted to BD
• More important than any other factor for a format’s success
• The most important factor for consumers• Seven of eight major Hollywood
studios support BD
• Five are exclusive to Blu-ray • You cannot watch films from these
five studios on HD DVD
• More content means more consumers can be attracted to BD
• More important than any other factor for a format’s success
Only on Blu-ray DiscOnly on Blu-ray Disc
Impact of 7 of 8 StudiosImpact of 7 of 8 Studios
1. Pirates of the Caribbean: Dead Man's Chest
2. The Chronicles of Narnia3. Cars4. Harry Potter & the Goblet of Fire5. Wedding Crashers6. Walk the Line7. King Kong8. Over the Hedge9. The Da Vinci Code10. Ice Age: The Meltdown
11. Chicken Little12. Click13. X-Men: The Last Stand14. Talladega Nights: The Ballad of
Ricky Bobby15. Flightplan16. Superman Returns17. The Devil Wears Prada18. High School Musical19. Bambi II20. Grey's Anatomy - Season 2
Illustrates current HD format alignment of releasing studio
DVD sales source: Daily Variety 1/5/2007
The Top Selling 20 DVD Titles in 2006:The Top Selling 20 DVD Titles in 2006:
High Definition Title Demand: USAHigh Definition Title Demand: USA(Title Shipments in Millions)
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500
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HD DVD 16 43 61 56BD 43 147 342 628
2007 2008 2009 2010
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59
190
403
Source: Understanding & Solutions, Ltd. 9/06
BD
HD DVD
2. Hardware Advantage2. Hardware Advantage
Q4 2006: A Big One for BD Players…Q4 2006: A Big One for BD Players…
Samsung BD-P1000(June ‘06)
Pioneer Elite BDP-HD1
Panasonic DMP-BD10
Sony BDP-S1
Philips BDP9000
Sony PlayStation 3
Q2 Q3 Q4
Q4 2006: A Bigger One in Japan…Q4 2006: A Bigger One in Japan…
Market Research indicates that by the end of Q4, 2006 Blu-ray has captured 96% of the high definition player market in Japan
Source: GFK, 12/06
Technology From Leading Brands…Technology From Leading Brands…
• Every major CE company in the BDA is also a major provider of HDTV displays…
• Every major CE company in the BDA is also a major provider of HDTV displays…
The leaders in HDTV technology are also leaders in Blu-ray DiscThe leaders in HDTV technology are also leaders in Blu-ray Disc
BD Hardware Available TodayBD Hardware Available Today
High Definition Video Player Demand Forecast: USA
High Definition Video Player Demand Forecast: USA
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HD DVD 0.85 1.40 0.67 NegBlu-Ray 1.15 3.35 7.80 16.50
2007 2008 2009 2010
Million Units
16.50
2.00
4.75
8.47
BD
HD DVD
Source: Understanding & Solutions, Ltd. 9/06
3. The PlayStation 3 Advantage3. The PlayStation 3 Advantage
PlayStation & MoviesPlayStation & Movies
• Sony has shipped 1,000,000 PS3’s as of Dec. 31, 2006
• A new survey of 10,000+ PS3 owners revealed that:
– 80% of the respondents plan to purchase Blu-ray movies to view on their PS3
– Over 75% of respondents plan to use their PS3 as a primary device for watching movies
• Sony has shipped 1,000,000 PS3’s as of Dec. 31, 2006
• A new survey of 10,000+ PS3 owners revealed that:
– 80% of the respondents plan to purchase Blu-ray movies to view on their PS3
– Over 75% of respondents plan to use their PS3 as a primary device for watching movies
80% of 1,000,000 equals an installed base of 800,000 Blu-ray players hungry for high definition motion picture content80% of 1,000,000 equals an installed base of 800,000 Blu-ray players hungry for high definition motion picture content
Source: Sony Corp.
HD Capable Games Console Sales : USAHD Capable Games Console Sales : USA
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X-Box 360 (Add-on drives) 0.76 0.75 0.50 0.20PS3 5.00 9.20 9.50 8.50
2007 2008 2009 2010
Million Units
8.70
5.76
9.95 10.00
PS3
X-Box Drive
Source: Understanding & Solutions, Ltd. 9/06
4. Putting It All Together4. Putting It All Together
Blu-ray Disc = Massive SupportBlu-ray Disc = Massive Support
Movies Consumer ElectronicsGamesMusic Computing
The Bottom Line…The Bottom Line…
• Blu-ray Disc resonates with consumers where it matters most:
The largest variety of titles (movies, music, games)
The widest variety of hardware products
The only HD gaming console with built-in HD movie playback
Write-once & rewritable recording formats from day one
Compatibility with DVD
• Consumers have the final word – and the word is Blu-ray
• Blu-ray Disc resonates with consumers where it matters most:
The largest variety of titles (movies, music, games)
The widest variety of hardware products
The only HD gaming console with built-in HD movie playback
Write-once & rewritable recording formats from day one
Compatibility with DVD
• Consumers have the final word – and the word is Blu-ray
Mike Dunn President
20th Century Fox Worldwide Home Entertainment
Mike Dunn President
20th Century Fox Worldwide Home Entertainment
Weekly Sales Rate of BD Movies to More than Triple HD DVD by End of First Quarter 2007
Weekly Sales Rate of BD Movies to More than Triple HD DVD by End of First Quarter 2007
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50,000
100,000
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10/30
/10
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/101/1
/111/8
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/11
2/12/1
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2/19/1
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2/26/1
13/5
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3/12/1
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/11
Blu-ray Units HD-DVD Units
Blu-ray Weekly passes HD DVD by
21%
BD Sales 2:1
BD Sales 3:1
Source: 20th Century Fox Home Entertainment
BD Sales 3.5:1
Steve BeeksPresidentLionsgate
Worldwide Home Entertainment
Steve BeeksPresidentLionsgate
Worldwide Home Entertainment
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Kelley Avery President
Paramount Worldwide Home Entertainment
Kelley Avery President
Paramount Worldwide Home Entertainment
David Bishop President
Sony Pictures Worldwide Home Entertainment
David Bishop President
Sony Pictures Worldwide Home Entertainment
Blu-ray BenchmarksBlu-ray Benchmarks
• 700% increase in software sales since mid-Nov. with the launch of PlayStation 3 and additional Blu-ray CE & IT Hardware
• Blu-ray weekly software sales have now surpassed weekly HD-DVD sales
• 82% of survey respondents are more interested in purchasing Blu-ray movies after watching bundled Talladega Nights on their PlayStation 3
• SPHE targeting 90-100 titles for 2007
• SPHE Top 5 Selling Titles to Date in Order:Underworld Evolution, Talladega Nights, Fifth Element, Click, Ultraviolet
• 700% increase in software sales since mid-Nov. with the launch of PlayStation 3 and additional Blu-ray CE & IT Hardware
• Blu-ray weekly software sales have now surpassed weekly HD-DVD sales
• 82% of survey respondents are more interested in purchasing Blu-ray movies after watching bundled Talladega Nights on their PlayStation 3
• SPHE targeting 90-100 titles for 2007
• SPHE Top 5 Selling Titles to Date in Order:Underworld Evolution, Talladega Nights, Fifth Element, Click, Ultraviolet
Coming Soon to Blu-ray from SPHE
Coming Soon to Blu-ray from SPHE
• 1st Qtr New Release Highlights:Casino Royale, March 13 (AVC Encoded)*Gridiron Gang, Jan 16*Open Season, Jan 30 (AVC Encoded)Running With Scissors, Feb 6*Stranger Than Fiction, Feb 27*
• …and Coming Soon:The HolidayRocky BalboaPursuit of HappynessCurse of the Golden FlowerGhost Rider *indicates BD50
• 1st Qtr New Release Highlights:Casino Royale, March 13 (AVC Encoded)*Gridiron Gang, Jan 16*Open Season, Jan 30 (AVC Encoded)Running With Scissors, Feb 6*Stranger Than Fiction, Feb 27*
• …and Coming Soon:The HolidayRocky BalboaPursuit of HappynessCurse of the Golden FlowerGhost Rider *indicates BD50
Ron Sanders President
Warner Bros. Worldwide Home Entertainment
Ron Sanders President
Warner Bros. Worldwide Home Entertainment
Bob Chapek President
Buena Vista Worldwide Home Entertainment
Bob Chapek President
Buena Vista Worldwide Home Entertainment