Blu-Ray Disc Association Business Alliance – Group 3.
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Transcript of Blu-Ray Disc Association Business Alliance – Group 3.
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Blu-Ray Disc Blu-Ray Disc AssociationAssociation
Business Alliance – Group 3Business Alliance – Group 3
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A G E N D AA G E N D A Blu-Ray Disc Association BackgroundBlu-Ray Disc Association Background Benefits of Blu-Ray technologyBenefits of Blu-Ray technology Membership Levels and StructureMembership Levels and Structure Sample Companies in alliance:Sample Companies in alliance:
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Blu-Ray Disc Association BackgroundBlu-Ray Disc Association Background
New generation of an optical storage optical storage mediummedium
Founded by 9 initial members9 initial members
Blu-Ray competed with the HD-DVD competed with the HD-DVD from Toshiba
On October 4 2004, the “Blu-ray Disc Founders” was officially changed to the officially changed to the “Blu-ray Disc Association (BDA)“Blu-ray Disc Association (BDA)”
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Benefits of Blu-Ray technologyBenefits of Blu-Ray technology
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Membership Levels and StructureMembership Levels and Structure
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Membership Levels and StructureMembership Levels and Structure
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Membership Levels and StructureMembership Levels and Structure
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Sample Companies in allianceSample Companies in alliance
High-Definition DVD WarHigh-Definition DVD War
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Sample Companies in allianceSample Companies in alliance
A Foe becoming a friendA Foe becoming a friend• Toshiba pulled back HD-DVD projectToshiba pulled back HD-DVD project• Latest member of Blu-Ray Disc Latest member of Blu-Ray Disc
AssociationAssociation
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Sample Companies in allianceSample Companies in alliance
A Foe becoming a friendA Foe becoming a friend
Problems:Problems:•Warner Bros. StudiosWarner Bros. Studios
•Wal-Mart &Bestbuy Wal-Mart &Bestbuy declared to only support declared to only support Blu-RayBlu-Ray
•Blockbuster, Netflix also Blockbuster, Netflix also joined Blu-Rayjoined Blu-Ray
•Lost of market share to Lost of market share to new competitor in China: new competitor in China: CBHDCBHD
Advantages for the Advantages for the future:future:
• Toshiba share prices Toshiba share prices increased immediatelyincreased immediately
• DVD player market DVD player market better since knowing the better since knowing the next generation formatnext generation format
• Blu-Ray is in the Blu-Ray is in the transition to Mass transition to Mass MarketMarket
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Sample Companies in allianceSample Companies in alliance
One of the 9 FoundersOne of the 9 Founders Creating special Creating special ranges of Blu-ray Disc ranges of Blu-ray Disc
productsproducts: : PLAYSTATION 3PLAYSTATION 3 VAIObVAIOb Blu-ray Disc PlayerBlu-ray Disc Player
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Sample Companies in allianceSample Companies in alliance
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Sample Companies in allianceSample Companies in alliance
HP joined Blu-Ray Disc Association on HP joined Blu-Ray Disc Association on November 2004.November 2004.
Purposes:Purposes: to meet the extending needs of more capacity to complete the format technology and develop
the drives to ensure that consumers aren't forced to
choose between competing HD formats for DVDs
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Sample Companies in allianceSample Companies in alliance
HP interacted actively to push the HP interacted actively to push the technological development of BD forwardtechnological development of BD forward For example: Mandatory Managed Copy For example: Mandatory Managed Copy
HP announced to back HD-DVD on HP announced to back HD-DVD on December 2005December 2005
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Questions?