Bloom Worldwide: The Social Business Manifesto
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18-Oct-2014 -
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Transcript of Bloom Worldwide: The Social Business Manifesto
WWW.BLOOMSOCIALBUSINESS.COM
THE SOCIAL BUSINESS
MANIFESTO
Making Social Media Accountable
@jaycoopertweets
WWW.BLOOMSOCIALBUSINESS.COM
What is a social business?
A business that has been purposely designed to
eek the maximum from social platforms, tools and
technologies in order to foster a culture of
knowledge sharing, collaboration and
engagement with everybody.*
* That’s employees,
stakeholders, customers,
prospects and everybody
that matters to the
business…
WWW.BLOOMSOCIALBUSINESS.COM
Got that.
But why do it?
Think we need an infographic at this point…
WWW.BLOOMSOCIALBUSINESS.COM
WWW.BLOOMSOCIALBUSINESS.COM
Greater
Impact The #1 and pretty much only
reason to become a social
business
WWW.BLOOMSOCIALBUSINESS.COM
4 x Companies that engage socially are
4 x more likely to achieve wider company objectives than
those that don’t.
Source: Economist Intelligence Unit if you don’t believe me.
WWW.BLOOMSOCIALBUSINESS.COM
The early promise of social media In the beginning we made social media such an exciting platform with the human
connection at the centre of it. People from all over the world could connect with
one another without the constraints of time and distance.
Yikes, my tax return is due. Anyone know a good
accountant?
I like mine, JOE BLOGS tax accountants helped me
untangle my forms last year.
Source: http://blog.wikimotive.com/social-media-marketing-losing-its-way-infographic/ @jaycoopertweets
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Businesses flock to social media Over time, as social media membership continued to grow businesses began to
realise the huge opportunity at hand. They recognised the opportunity of
interacting with their consumers in a more personalised way – as people, not ad
impressions, leading to an increase in time and budget spent by companies across
social media channels
Yikes, my tax return is due. Anyone know a good
accountant?
Hey John, Here’s a guide to choosing the right accountant for you. Happy to answer any
questions.
Source: http://blog.wikimotive.com/social-media-marketing-losing-its-way-infographic/ @jaycoopertweets
WWW.BLOOMSOCIALBUSINESS.COM
Social media loses its way
Social Media has been pigeon-holed into
traditional functions – marketing, advertising,
PR…
Yikes, my tax return is due. Anyone know a good
accountant?
GET YOUR REBATE NOW WITH JOE BLOGS RT TO ENTERED TO
WIN AN IPAD #TAX #TAXES
Source: http://blog.wikimotive.com/social-media-marketing-losing-its-way-infographic/ @jaycoopertweets
WWW.BLOOMSOCIALBUSINESS.COM
Let’s make social media personal again
Yikes, my tax return is due. Anyone know a good
accountant?
Hey John, Looks like you’re a business owner, @guyellis our firm specialises in that. Let us
know if we can help!
Source: http://blog.wikimotive.com/social-media-marketing-losing-its-way-infographic/
Great thanks for pointing me in the right direction!
Hey John, Happy to answer any questions you may have.
@jaycoopertweets
WWW.BLOOMSOCIALBUSINESS.COM
The Social Business Manifesto
1. We believe in insight-driven social strategy which delivers results to every part of your business.
2. We believe that social data provides critical business intelligence that should inform business actions.
3. We believe in empowering employees and customers to collaborate and innovate using social technology.
4. We believe social media campaigns should be part of an ‘Always On’ dialogue with key audience groups.
5. We believe social media should be fully accountable.
@jaycoopertweets
WWW.BLOOMSOCIALBUSINESS.COM
Checklist Questions to ask both yourself
and the wider company
WWW.BLOOMSOCIALBUSINESS.COM
We believe in insight-driven social
strategy which delivers results to
every part of your business. 1
@jaycoopertweets
What’s the social strategy beyond
marketing for your company?
When you see social media insight, how
do you use it?
WWW.BLOOMSOCIALBUSINESS.COM
We believe that social data provides
critical business intelligence that
should inform business actions. 2
@jaycoopertweets
Is your company using social data to
determine what corporate goals should be
set?
Do you have access to live data that helps
you make critical decisions?
WWW.BLOOMSOCIALBUSINESS.COM
We believe in empowering
employees and customers to
collaborate and innovate using
social technology.
How many people within your organisation
use social tools to speak to one another?
Is your department the only one that can
speak and listen to customers across
social channels?
3
@jaycoopertweets
WWW.BLOOMSOCIALBUSINESS.COM
We believe social media campaigns
should be part of an ‘Always On’
dialogue. 4
Is social media just another broadcast
media where you work?
Are you still charged with creating
campaigns, or does social underpin
everything you do?
@jaycoopertweets
WWW.BLOOMSOCIALBUSINESS.COM
We believe social media should be
fully accountable. 5
@jaycoopertweets
Does every employee where you work
have social media performance built into
their job description?
Are social media metrics & measurements
a key part of your role?
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“If you always do what
you’ve always done, you'll
always get what you’ve
always got”.
Mark Twain
“If you always do what
you’ve always done, you’ll
end up going backwards”.
BLOOM
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5 things to remember…
#1 Open up internally
#2 Open up externally
#3 Get Top-Level on board with this
#4 Involve EVERY department
#5 Start with people, then move onto the
tech
WWW.BLOOMSOCIALBUSINESS.COM
The Social Business Manifesto
1. We believe in insight-driven social strategy which delivers results to every part of your business.
2. We believe that social data provides critical business intelligence that should inform business actions.
3. We believe in empowering employees and customers to collaborate and innovate using social technology.
4. We believe social media campaigns should be part of an ‘Always On’ dialogue with key audience groups.
5. We believe social media should be fully accountable.
@jaycoopertweets
WWW.BLOOMSOCIALBUSINESS.COM
Thank You!
jay@bloomworldwide
@jaycoopertweets
www.bloomworldwide.com
@bloomworldwide