BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm
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Transcript of BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm
![Page 1: BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm](https://reader033.fdocuments.in/reader033/viewer/2022052910/559afe031a28ab8f1a8b4749/html5/thumbnails/1.jpg)
SocialMedia.orgVideo Case Studies
Ken Bott & Dan Holm
Super Fans
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
September 12, 2012socialmedia.org/blogwell
![Page 2: BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm](https://reader033.fdocuments.in/reader033/viewer/2022052910/559afe031a28ab8f1a8b4749/html5/thumbnails/2.jpg)
Super fans.
#Blogwell | 9.12.12
![Page 3: BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm](https://reader033.fdocuments.in/reader033/viewer/2022052910/559afe031a28ab8f1a8b4749/html5/thumbnails/3.jpg)
![Page 4: BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm](https://reader033.fdocuments.in/reader033/viewer/2022052910/559afe031a28ab8f1a8b4749/html5/thumbnails/4.jpg)
Our goal is to
build deep
and authentic
relationships
with our
customers.
![Page 5: BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm](https://reader033.fdocuments.in/reader033/viewer/2022052910/559afe031a28ab8f1a8b4749/html5/thumbnails/5.jpg)
Relationships happen
between human people
— not between “corporate
people” and human
people.
![Page 6: BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm](https://reader033.fdocuments.in/reader033/viewer/2022052910/559afe031a28ab8f1a8b4749/html5/thumbnails/6.jpg)
Every customer
interaction is an
opportunity to build a
deeper relationship.
@KLG614: Show of hands... who decided
to ditch previous dinner plans and go to
@Outback for dinner tonight instead??
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There is oozing
passion for the brand
from our customers.
![Page 8: BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm](https://reader033.fdocuments.in/reader033/viewer/2022052910/559afe031a28ab8f1a8b4749/html5/thumbnails/8.jpg)
What if we ignited this passion and
starting surprising our super fans
with Outback gifts they could use or
give to others?
![Page 9: BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm](https://reader033.fdocuments.in/reader033/viewer/2022052910/559afe031a28ab8f1a8b4749/html5/thumbnails/9.jpg)
We’ve given away over 300 #OutbackSurprises to our super
fans.
![Page 10: BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm](https://reader033.fdocuments.in/reader033/viewer/2022052910/559afe031a28ab8f1a8b4749/html5/thumbnails/10.jpg)
1 story in particular blew us away…
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1 tweet was the start of a powerful
relationship.
“Better priorities this time...last night's
@Outback Special (to go) fueled this
morning's 5-mile run.”
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For Dave’s 40th Birthday, instead of
sending him 1 present. We sent him
40.
![Page 13: BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm](https://reader033.fdocuments.in/reader033/viewer/2022052910/559afe031a28ab8f1a8b4749/html5/thumbnails/13.jpg)
To give away to 40
people…
![Page 14: BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm](https://reader033.fdocuments.in/reader033/viewer/2022052910/559afe031a28ab8f1a8b4749/html5/thumbnails/14.jpg)
Dave’s passion for Outback was stronger than
we ever anticipated.
![Page 16: BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm](https://reader033.fdocuments.in/reader033/viewer/2022052910/559afe031a28ab8f1a8b4749/html5/thumbnails/16.jpg)
What we learned:
1. Customers crave a truly authentic
relationship with brands.
2. This relationship cannot be
automated with “tools”.
3. Customers who are empowered
will take action on behalf of the
brand.
![Page 17: BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm](https://reader033.fdocuments.in/reader033/viewer/2022052910/559afe031a28ab8f1a8b4749/html5/thumbnails/17.jpg)
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
September 12, 2012socialmedia.org/blogwell