BlogWell New York Social Media Case Study: McGraw-Hill Companies, presented by Patrick Durango
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Transcript of BlogWell New York Social Media Case Study: McGraw-Hill Companies, presented by Patrick Durango
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SocialMedia.orgVideo Case Studies
Patrick Durando
McGraw-Hill Buzz: Social Intranet
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
September 12, 2012socialmedia.org/blogwell
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McGraw-Hill Buzz Social Intranet Patrick Durando
McGraw-Hill SEP 2012
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Business Drivers
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Key Uses and Benefits
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Employee from S&P (UK) asking a question answered by colleagues in J.D.Power
(CA) and CapitalIQ (Argentina)
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Legal & Compliance
14
• Never early enough
• “It’s just like email!”
• T&Cs = compilation of
existing policy
• Retention Plug-in
• Out of Context Comments
• Added reminders
“Meet the New Head of Compliance”
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Lessons Learned
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Social Media: Changing Engagement
Model Traditional Model New Interconnected Model
Proprietary and Confidential 16
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Social Media: Changing Engagement
Model Traditional Model New Interconnected Model
Proprietary and Confidential 17
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Challenges
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Key Considerations
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It is not the strongest of the
species that survives, nor the
most intelligent that survives. It
is the one that is the most
adaptable to change.
-Charles Darwin (1809-1882)
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In the long history of
humankind (and animal kind,
too) those who learned to
collaborate and improvise
most effectively have
prevailed.
-Charles Darwin (1809-1882)
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Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
September 12, 2012socialmedia.org/blogwell